The feature has made Instagram a direct competitor of Snapchat as similar to Snapchat Stories, stories on Instagram enables users to add text and stickers, draw on them, include a link or mention other users. Instagram Stories are quite useful in terms of marketing as they are considered as an excellent way to give an insight to the followers about brand’s personality. Social media experts all it an integral tool that marketers can use to demonstrate authenticity and increase their reach. Speaking of increasing your reach, you can also Buy Real Instagram Followers.
Share Attention-grabbing Visuals
Often, we see Instagram business accounts sharing stories that do not prompt viewers to do anything, which is a huge mistake. With stories, the platform offers a massive opportunity to brands to highlight their products and services. The stories need to be engaging enough to make the user remember your brand. Make sure to pay special attention to sharing high-quality attention-grabbing beautiful images. Instagram is entirely based on visual content and to stand out, you need to have design-forward content.
Also Read: Instagram Ads For Website Conversions
Include Textual Content
Did you know that content without text can result in lower engagement? That’s right! Most people use Instagram on their mobile phones and have the sound turned off. In this scenario, if your video has captions, people are more likely to keep watching it. Similarly, adding a direct message in your story makes it more purposeful and easier to get users progress in the Instagram marketing funnel. While it is highly discouraged to include a lot of stickers and too many colors, you should go for well-designed and thought out stories, without going overboard. If a story is informative and easier to read, more people are going to engage with it. The key to successful marketing is to keep a balance between fitting in and not standing out. Your approach should be friendly, but not annoying. Ideally, a brand should stand out enough to gain audience’s attention without being a distraction to the viewers.
Do not be too Promotional
Research shows that Instagram’s major, that is 59% of the users are aged between 18 and 29. This shows the significance of sharing the content that could interest the particular age group. Don’t be too hard-selling. Most often, brands post boring stories showing their brand sentiment and value through visuals. While promoting your brand is part of marketing, you do not always have to be promoting. Don’t produce stale content as Instagram is a platform for highly-visual content and the last thing your brand wants, is to be considered boring. Before publishing the story, ask yourself, will the consumers get the message? Is the content related to previous stories? Are you being sharing something of value to the customer? If you cannot come up with anything, go for tutorials for using your product. Teaching is always an effective way to keep users interested.
Tell Compelling Stories
Instagram is all about sharing interesting stories. The better stories you share, the more users are going to listen and engage with them and even come back for more. However, if you are simply uploading boring stories without any interesting element to the audience, then people will not be watching your stories anymore. If you are looking to increase organic engagement on your Instagram business account, make sure you tell stories that can drive users to connect to the next image. This means have multiple images or videos, one after the other. Instagram stories should be purposeful, fluid and in some way beneficial to the audience.