For those who do not know, social media influencers are powerful users who can help your business by convincing potential customers to buy from you via social networking. They can be bloggers, industry experts, product reviewers or simply people with trusted source of information. Usually, these influencers are unique to your niche and product/service. If you have not partnered with an influencer yet, then there are many reasons why you should. One of the reasons is to expand your reach and increase followers. On a side note, did you know that you can also Buy Real Instagram Followers? Here are other benefits of influencer marketing.
It is psychological phenomenon that people trust peer recommendations more than they trust company advertisements. This is one of the reasons why influencer marketing is recommended, as it is a step towards humanizing the brand. If you have partnered with a social media influencer having a loyal audience, then the post where they mention your brand is likely to get more attention as compared to a post shared by your brand. The audience are going to trust the influencer’s opinion more, which is why they are following them in the first place. Moreover, reputation plays a crucial role in buyer decisions. When an influencer mentions your brand positively, it improves your reputation. In fact, mentions spread awareness faster and more efficiently.
Social influencers are excellent at communicating with their core demographic. A lot of marketers have noticed significant improvement in their performance after partnering with influencers as compared to traditional marketing techniques, especially platforms with visual media like Facebook and Instagram. Research claims that by 2019, online video traffic will account for 80% of all web traffic, which has made marketers look for more opportunities to promote their video content on social media. In this situation, they can benefit from influencer video content has it can help reach more of the core demographic. However, it is important to make sure that you the influencers agree to your traffic wants, marketing goals and brand needs. Your best influencers on social media are going to be the ones that share the similar content as your brand. The reason for this is that those influencers are likely to be more willing to talk about you.
Most of the people who are against influencer marketing claim that these trendy social experts are not as effective as it is to work with brand advocates. On the contrary, working with influencers helps build meaningful relationships over time, whereas brand advocates are more like short-term solutions. When searching for an influencer, the worst thing to do is to rush the process. While advocates are more likely to be your happy customers, influencers use their social media skills to reach direct audiences. Connecting with an influencer will help you reach, engage and build followers across all social media channels, but like any relationship, it will take dedication and time to build the trust.
Improved SEO Value
Smart marketers are the ones who are constantly looking for new ways to create awareness around their brand, and one of the effective ways is to use influencers to build your search engine optimization value. Studies reveal that some of the most prominent ways that Google leverages ranking in its algorithm is from page-level links, domain, keyword and content-based features. This means that the factors that affect the ranking are quality of links and optimization of keyword usage within the content. In addition to this, social media influencers can also improve SEO value through:
- Increase backlinks: An important aspect to SEO is getting backlinks as it helps indicate the popularity and importance of your website. When you have links from influencer websites on your website, it automatically becomes more credible.
- More brand mentions: It is understandable that the more users are talking about or mentioning your brand, the more likely that are to post, share or comment on a blog, which eventually results in increase organic traffic.
It is quite beneficial for brands to be active and engaging to increase links to their website. Influencers can help you with this as well. In fact, they can even get other large entities to share your content and link back to you.