Sponsored advertisements play a huge role in building brand identity, attracting more followers, reaching out to customers, increasing sales and generating leads through social media. Also, you can spend on money and Buy Real Instagram Followers, instead of going for paid ads. However, did you know that out of every 100 users who see your ad on social media, only 0.77% to 3.75% actually turn into customers? One possible reason for low conversion rates is that your landing page is not efficiently designed. Therefore, here are some tips on how to optimize your landing page to boost conversion rates.
Avoid Navigation Links
While navigation links on a website can help visitors move between pages and learn more about you, on a landing page they could be the reason many visitors escape, eventually negatively affecting the conversion rate. Moreover, every link except the call to action button acts as a distraction and needs to be eliminated. The ideal conversion ratio, that is the ratio of links to conversion goals on a landing page is 1:1. Besides a call to action, you can include some terms of services and privacy policies in the footer, but they should not distract visitors from clicking on the CTA button.
Use Visual Hierarchy
Researches reveal that humans do not perceive everything equally. While some visual cues that stand out and are more prominent than others are immediately noticed, other subtle cues remain unnoticed and unperceived. Similarly, on your landing page, you need to ensure that the important information gets noticed and perceived. Here are some tips on how to design a landing page according to the visual hierarchy.
- The more important the element, the higher it needs to be placed. The headline should be placed higher than the body and the body needs to be above the form so that before users convert they know exactly what they are signing up for.
- Things that need to be emphasized upon should be bold and italicized, such as the headline, benefits of your products, or phrases like: “limited-time offer”, “free”, “while supplies last”, etc.
- When creating the landing page, it is essential to consider the color schemes and contrasts. The more significant information should be presented in high-contrast so that it can stand out. You can follow the 60-30-10 rule that states that 60% of the page should be your base, 30% should be the background and 10% should be the accent. The accent includes all important components like the logo, CTA button and the form.
- Adding white space around the significant elements is a great way to draw attention. You can leave some empty space surrounding the badges, testimonials and the CTA button, so that they are easy to find and not cluttered.
- Bullets work best when listing features or benefits of products. Research shows that people online usually tend to skim when they are not pleasure reading. Using bullets and numbering are a great way to deliver the message effectively and completely.
Include a “Thank You” Page
Most marketers do not pay attention to the “Thank You” pages and they are often underrated. However, they can be a useful part of the marketing strategy and have an impact on conversions. A ‘Thank You’ page shows sincere gratitude and shows that it is the new customers and leads that are helping your business grow. Your customers need to feel they are valued and important to you, hence, make your ‘thank you’ sound unique, grateful, personal and complimentary. In addition to this, the gratitude landing pages can be used to inform visitors about when and how they will receive the resource they signed up for. Moreover, it can also be used to provide additional and relevant information. For instance, if a customer just downloaded a book on email marketing tips, you can use ‘Thank You’ page to direct them to more resources on email marketing.