Since the launch on Instagram business profiles in 2016, a lot of brands have switched their personal accounts to business accounts. In fact, at the moment, there are more than 25 million business profiles on the network. Despite this, there are some brands who skeptical about switching to a business account, worried that it might drop their engagement. However, Instagram business profiles have various interesting features, which can help you get more followers. Also, you can Buy Real Instagram Followers to quickly increase the follower count. Nonetheless, here are some reasons for opting for a business account instead of a personal one.
This is one of the major benefits of switching to an Instagram business profile, that personal accounts don’t have. With your personal account, you cannot see how well your Instagram posts and Stories are doing. You can only manually monitor the number of likes and comments, but that is not enough. With a business profile, on the other hand, you can access Instagram analytics that provides you useful information on engagement, audience demographics, impressions etc. This information then can be analyzed further to design future content strategy.
The purpose of advertising is to get your message across the target audience. Due to the visual nature of the platform, it is comparatively easier to grab user’s attention because pictures are more engaging than text. This explains why brands are seeing so much success with Instagram adverts. In fact, statistics reveal that Instagram’s ad revenue is expected to reach close to $7 billion in 2018 from $3.6 billion in 2017. Hence, it makes sense for brands to run ads on Instagram. However, to run ads, it is necessary to switch to a business profile on Instagram, as the feature is not available for personal accounts.
Instagram From a Desktop
In the first quarter of 2018, Instagram announced that their API would enable users to publish photos from the desktop using certain third-party applications. However, the feature will only be available to brands who have switched to business profiles on Instagram. This is a highly advantageous for brands as it will save their time and, at the same time, boost efficiency. They will no longer need to rely on notifications to remind them to make a post or have their phones on-hand. In addition to this, you can also use a desktop software to create or edit photos and upload them, without uploading them on the phone.
Yet another reason to switch to a business account on Instagram is that you can make use of some additional features on your profile page, such as contact buttons so that customers can easily reach out to you without having to look for contact number or email address. Research shows that a large number of customers head to brand’s social media account instead of their website whenever they have an issue. As a good business, your objective should be to make it as easy as possible for users to get in touch with you about any issues. Otherwise, your comments will be filled with unhappy customers and your brand reputation will be negatively impacted. Including a tap to call or email button to your profile can be very significant for getting the customer support issues managed outside of the Instagram feed.
Early Access to Features
Did you know that Instagram business profiles have the potential to test the new features early? Often brands overlook this benefit, but it is quite a useful one. As a regular Instagrammer, you must be aware that the platform is constantly testing new features. And before these features are introduced to the broad audience, Instagram prefers testing them with a small group of users first. However, without a business profile, you are most likely to not have access or have late access to various interesting features.