When it comes to measuring the performance of videos on YouTube, it is very important to keep track of the engagements you are receiving. For this, the platform provides the detailed Engagement reports that includes information about likes & dislikes, subscribers, comments, sharing and more.
The Subscribers Report
As a social media user, you must be obsessed with follower count too, especially if you are representing a brand or a company. Speaking of followers, did you know you can Buy Real Instagram Followers at a very low cost? The subscribers report is the YouTube’s equivalent of follower count. It shows the you the number of subscribers you have gained and lost across different pieces of content, along with the subscribers’ locations and dates. The report simply lets you know which of your videos is getting you more or even less subscribers and where are they coming from.
The Likes & Dislikes Report
As you might have guessed from the title, this report shows the net change in the number of likes and dislikes on your videos, by adding the likes and dislikes and subtracting the likes and dislikes removed. If you are not receiving a good number of likes, it is not worrisome the viewers could be sharing or commenting more than liking. However, it is the number of dislikes that should concern you. While occasional dislikes from potential competitors are acceptable, receiving a flood of hate with a high number of dislikes is definitely not a good sign.
Also Read: Analyzing Engagement on YouTube
The Comments Report
The report provides a summary of the number of users who commented on your video. Just like any other social network, the comments section on YouTube is a place to interact with your fans and viewers. It is a good way to gain insight into how viewers feel about your videos. Make sure you regularly respond to the comments, whether they are positive or negative. The response time is crucial for tutorial videos and customer support.
The Sharing Report
This shows how many times the video has been shared through the “share” button on YouTube as well as on other websites like Twitter and Facebook. Sharing is the key component of promotion, particularly when you are publishing some breaking news or product-centric videos. The sharing report is an essential report watch if you are actively scheduling and promoting your YouTube videos across other social media networks.
The Cards Report
A good way to make YouTube videos interactive is the use of cards. Depending on the type of the card, you can include an image, a call to action or a title. The cards report gives you a detailed information on how the users are interacting with the cards on videos across various devices. Some significant metrics in the report include:
- Card clicks: number of times users clicked the card
- Card impressions: number of times card were displayed
- Card click rate: it is calculated as the ratio of card clicks to card impressions
- Card teaser clicks: number of clicks on card teasers
- Card teaser impressions: number of times the card teasers were displayed
- Card teaser click rate: calculated as the ratio of clicks on card teasers and the total number of card teaser impressions
The Videos in Playlists Report
This is the newer version of the Favorites Report, which tells you the number of times viewers added or removed your video from their playlists, including ‘Favorites’, ‘Watch Later’ and any other custom playlist. Knowing the playlist where your videos are added is an additional bonus that helps you determine which type of videos you need to create more. Some important metrics in this report include:
- Average time in playlist
- Videos added to the playlists
- Playlists start
- Videos removed from playlists
- Views per playlist start