Social media influencers provide your business with an opportunity to grow your sales, generate leads and ultimately increase your revenue. Influencer marketing can be extremely powerful if done properly. In fact, research shows that 20% to 50% of all purchasing decisions are made from word-of-mouth marketing. It is a good way to boost your followers on social media. You can also Buy Real Instagram Followers and fans for other networks. However, the real challenge is to identify and pursue the influencers. Hence, here are some tips on how to find influencers on different platforms and interact with them.
Considering the 1.5 million sponsored posts created on Instagram last year, we can say that companies have realized the high selling potential of the influencer marketing sphere. However, when it comes to finding a perfect influencer, businesses often fail to realize that they need to consider more factors as well rather than just the size of the followers an influencer has. One of the factors is the quality of content that they post. Their stories need to line up so that the content seems genuine and authentic. Before you partner with an influencer, take some time to make sure they have good audience alignment, where you can find your potential customers interesting in and engaging with your product. In addition to this, a recent study found out that targeting big influencers is not always beneficial. In fact, at times it is the micro-influencers with just a thousand or ten thousand followers that can result in four times more engagement due to their loyal followers. Lastly, one crucial factor of determining an influencer’s reach is the audience engagement. Genuine engagement plays a major role in getting conversions and word-of-mouth referrals. Social media experts consider it as the most important metric to consider when looking for Instagram influencers for your business.
If you consider the nature of the platform, LinkedIn seems like an ideal network to connect with the influencers in your industry. In fact, it is virtually designed for building connections with the niche related individuals. A simple way to find influencers on LinkedIn is to type your industry name in the search box. Narrow your search by selecting People and first or second Connections. If required, you can also filter the search results using other criteria, like Location. Take a look at each of the profiles you come across and select a few potential influencers that you feel think are worth contacting. Often, LinkedIn users are unlikely to respond well to unsolicited calls. Hence, it is suggested that you try some icebreakers to begin conversations with them. Some helpful ideas include:
- Liking their posts and shares
- Giving them positive and genuine feedback about their content via messaging
- Joining a LinkedIn group that they are in and interacting with them
Twitter is one of the most useful platforms when it comes to finding and making contact with the influencers. Since the platform takes a good notice of the type of users you are following, it automatically suggests similar accounts that you should follow. Look for powerful influencers in these suggestions and follow them. Start by retweeting and liking some of their posts and they are very likely to follow you back. Moreover, you can also use the search option to search by ‘topic’. This will list all accounts that mention that topic in their bio. You will find that the more influential accounts are listed higher in the search results. Click on the user’s profile to see their Tweets, Followers, Following and Likes. Usually, influential tweeters have a good number of followers (at least ten thousand) and a lot of likes, depending on the industry niche. The followers to following ratio should be in the range of 0.7 to 2.5. This increases the chances of them sharing your material. In addition to this, refine your searches further by using hashtags or performing an Advanced Search. Once you have built a collection of influencers, place them all into a private Twitter Group. This will help you see all their activity combined. You can stay updated on what is happening in your influencers’ lives and accordingly, tailor how you approach them.