In the March of 2017, the platform launched a feature for advertising in Stories. This offered brands another paid opportunity to reach more people, improve brand recognition, boost sales and generate website traffic. Also, you can Buy Real Instagram Followers to increase your reach. Instagram Stories Ads can be set up any Instagram account that has switched to a business profile. They pop in between the Stories of accounts you follow and can result in good ROI. Here are some tips to get the best ROI from Instagram Stories Ads.
Focus on the Initial Image
Your initial image could be an image or a video, either way it should be appealing enough grab users’ attention and make them pause while tapping through the stories. For example, the famous clothing store, Gap uses a short video of women dancing in holiday party clothes as opening for their story. While their video alone is eye-catching enough, they have also used their logo to make it easy for viewers to recognize the brand. Clicking through the story led users straight to their holiday shop for women.
Also Read: How Instagram Stories Work?
Make the Brand Name Visible
Just as in the Gap story ad, it is essential to make the brand name visible. Subtle storytelling does not work well in Instagram Stories since users tend to tap through the feed. Here are some tips on how you can make brand name stand out:
- Overlay the logo in a predominant way so that it can be instantly recognized
- Use minimal styling and simple font to make the name stand out
- Start the video by focusing on the product
For instance, a wine company uses a very minimalistic and high contrast image as their starting visual that features the products. Then, the story shows an eye-catching video. Furthermore, you can also use music to your advantage, as attention grabbing music can set the scene of the Story ad and compel users to keep watching the story.
Use Relevant Content
Just like in every marketing strategy, the key here is to be as relevant as possible. If you want more clicks on your website, then it is important to make sure the content is relevant enough to the audience that they cannot resist clicking through. Also, you need to be very clever when it comes to choosing the target audience for your story ads. Some ideas that can make your ad highly relevant include:
- A how-to tutorial that solves some problems
- A blog post timed for a holiday
- Featuring a specific product, they have been eyeing
Connect with the Customers
Since the Instagram’s feed has become algorithmic, it has become difficult for to get engagement on timeline posts. Hence, they switched to Stories. However, recently Stories have also become algorithmic, which has made marketers turn to sponsored Stories to get more engagement from their audience. Instagram Stories Ads can be used to share new business initiatives or products with the existing customers. These are the people who are already following you and are likely to be excited to know any news about what your company is doing. Furthermore, you can also use sponsored stories to reach new audience by introducing you brand to them.
Include CTA Buttons
Another significant element of the Instagram Stories are the CTA buttons. You should give your audience what they are looking for. For instance, if they want to know more about your brand or buy the products, there should be a Learn More or Buy Now call to action in the story. Whether your stories are featuring a how-to guide or a list of products, you should ensure that your message encourages viewers to take on action or click on anything.