With the changes in their newsfeed algorithm, Facebook is asking brands to rethink how they can earn reactions, comments and shares on their posts. Also, to increase your likes, you can Buy Real Facebook Likes. Nonetheless, here are some easy yet helpful tactics on how to boost engagement without spending a penny.
Optimal Timings for Posts
The Facebook algorithm works in a way that the more engagement a post receives, the more people it is going to reach. This is why you need to post content when most of your target audience is active and online, so that you instantly get a lot of reactions, comments and shares. There are certain time slots that are considered as the best times to posts on Facebook for maximum engagement. However, the best timings vary depending on the type of page you have. To determine the optimal time for your business, you can try posting in different time slots and see which one receives the most engagement.
Also Read: Improving Organic Growth On Facebook
Use of Visuals
Regardless of niche of your business, if you post a lot of visuals on your Facebook page, you must be receiving a good response on that. Images and videos make up the overwhelmingly majority of content on Facebook, which shows why people are more likely to be attracted to visuals rather than plain text or link. Simply put, to get more engagement on Facebook, get visual. Moreover, the engagement also depends on the type of visuals you are posting. Often businesses use stock photos and images from the internet instead of creating their own content. This is a very common mistake that needs to be avoided. The objective of being present on social media is to represent your brand, which is why you should come up with images or videos that show the personality of the brand. In addition to this, pictures in striking colors and stunning landscapes typically perform better.
Being Responsive to Comments
If a customer takes the time to comment on your post, it is highly crucial that you take the time out to respond to them. Fans overwhelmingly look for interactions with the brand, which is why we see many successful businesses replying to comments to get more interactions. Research has shown that users on social media expect to receive a response within four hours of commenting, after that they are very likely to turn to the competitors. From time to time, spare a few minutes to listen to what your fans are talking about. This will allow you to have an idea about what your potential customers want and open more opportunities for interactions.
To get an idea of how well you are doing on Facebook in terms on engagement, you have reactions, shares and comments as valuable data points, that help you determine the content your audience wants to see. Here is Buzzsumo’s list of the most popular social media posts from 2017 that make people click without fail:
- Heartwarming stories
- Surprising or shocking statistics
- How-to guides and tutorials
- Opinion pieces that take bold stances
Keeping it Brief
Did you know that shorter posts, about 20-30 words, tend to perform better than longer posts? Whenever you are in doubt, keep the posts as brief as possible. A majority of your fans are going to be mobile users who quickly scroll through the newsfeed. Posting long paragraphs is a good way to make readers lose interest in your content and miss your call to action. A sentence is all you need to grab someone’s attention and encourage them to click through. Some helpful ideas for posts include:
- A quick question to followers, like what did you have in breakfast today?
- Some quotes, stats or factual information related to your brand
- A couple of snappy or witty lines posted with a picture