While most small business owners use Facebook and Instagram for marketing their brand, very few pay attention to Twitter. The reason for this could be growing popularity of the platforms and the ease of getting fans and followers. Also, you can Buy Real Instagram Followers at an economical price. Nonetheless, Twitter can also be used to benefit your small business. Here are some tips to let you know how.
Twitter Newsfeed Algorithm
When Twitter updated their newsfeed algorithm to prioritize the posts that are more relevant to the user instead of displaying them in reverse chronological order, many marketers found this upsetting. However, on the brighter side, the new algorithm rewards brands that share content which their audience wants to see and engage with. If followers consistently like, retweet or reply to your posts, then your posts are likely to rank higher in their feeds. An easy tip for more twitter engagement is to focus on creating one-to-one conversations with the followers. The more engagement you receive, the greater your post reach becomes.
Also Read: 6 Ways To Increase Organic Reach On Twitter
Videos on Twitter
Even though Twitter does not support Vine now, its native video system is alive and well. We have seen video marketing on social media as the highlight of 2017 and this year, it is expected to see more success. As compared to other networks, videos are usually not used on Twitter, although Twitter users love them. In fact, a study reveals that 82% of the Twitter users watch video on the app. Interestingly, the platform does not work like YouTube where you can search for videos; rather, user rely on Twitter for video discovery. This means that even if you do not have a lot of followers, your videos still have a change of being seen on Twitter. In addition to this, native videos on Twitter are more likely to receive engagement as compared to third-party videos. Nonetheless, videos on Twitter are the most effective way get attention for your small business.
Quality over Quantity
Marketers commonly ask how many times should they tweet per day? Are five tweets a day enough? How many tweets is too much? While there is no clear answer to this, it is more important to focus on what you are tweeting rather how often you are tweeting. Posting a tweet every twenty minutes asking people to check your website is definitely too much. This is going to annoy your followers and they might even unfollow you. On the other hand, we have some famous personalities who tweet every 5 to 10 minutes and yet their followers don’t seem annoyed. The difference is the content they are sharing. Even if you are tweeting too often, sharing tweets that receive a good amount of likes and retweets is a good for marketing. Moreover, since Twitter has become quite active now, people are following hundreds or thousands of accounts, which means they are likely to miss your tweets even if you tweet after every 30 minutes. The key here is to focus more on quality rather than quantity. If you have something awesome to share every five minutes, go ahead with it.
Don’t be afraid of experimenting and trying something new, as long as it aligns with your marketing strategy and helps you achieve your marketing goals. There are a lot of ways to use Twitter to market your small business, and yet we see companies sticking to the old tactics. With the increasing popularity of users on Twitter and the rapidly growing competition between brands, it makes sense to be creative and unique to make yourself and your business stand out. Here are some ideas from our side that you can try implementing if they suit your business needs:
- Working with influencers: partnering with a few influential personalities in your industry on Twitter can improve your reach and build a good brand reputation.
- Interacting with competitors: a little friendly back and forth with your competitors can be a great way to get exposure and improve branding. We have seen McDonalds and Burger King and Oreo and KitKat doing the same.
- Sponsored ads: although it is pretty common, often small business owners do not experiment with ads thinking that they are for larger, well-established brands. However, Twitter ads can be customized to suit your needs and can help your small business succeed.