Facebook is the most powerful social media platform in terms of visitors, sharing value and conversion rates. Selling your products on the network is a simple and easy way to expand your business and boost sales. If your e-commerce business does not have a presence on Facebook, then you need to create a Facebook page now and reach out to potential customers. You can also Buy Real Facebook Likes to make increase page credibility and business reputation.
Facebook provides various opportunities to e-commerce business owners that they cannot afford to miss considering the rapidly increasing popularity of the network. When it comes to sales conversion rates, Facebook is the leading platform. With smart calls to action and engaging product descriptions, you can attract your potential buyers. Moreover, it is important to know that Facebook posts having less than 80 characters are 23% more likely receive engagement. Using emoticons can get you more comments, whereas adding quotations results in more reactions and shares. Also, you can use visuals to receive 40% more interactions and phrase the post as a question to get more comments. In addition to this, your existing customers would love to receive discounts, deals and special offers from your brand. Make sure you come up with promotional offers after every couple of months, if not every month. For every e-commerce store, the key to more success is to simplify the buying process. You can direct the visitors at each step towards the next step, create a Facebook app for accepting payments and implement other ideas to make things simpler for customers.
Considering e-commerce businesses, the typical return on investment from Facebook ads is 152%. While Facebook advertising can provide significant results, considering that millions of businesses are already advertising and promoting themselves, your chances of attracting potential customers are quite low. Nonetheless, to grab audience’s attention and make yourself stand out among other brands, you need to advertise effectively. Come up with a short and catchy message, that is visually attractive and encourages viewers to take an action.
Speaking of planning a Facebook strategy, often marketers think it is only about posting regularly and getting likes. However, it is more than that. While you should post the latest company news and share your product details and benefits, it is more important to interact with your Facebook buyers. Here are some ways to plan and strategize your Facebook marketing:
- Use Facebook analytics to regularly keep track of your performance. Look for the number of fans, click-through rates, contact-to-customer conversion rates and other numbers that will help you determine results.
- Create a content strategy and calendar that will ensure consistent publishing flow even when you are busy with other tasks.
- Share valuable content that provides information about your industry, products, services, offers and company updates. Use high-quality content that will keep the audience engaged.
- Make sure to keep the Facebook activities in line with rest of the marketing campaigns, where your posts are consistent with overall marketing strategy.
- Design an ideal buyer profile, stating their location, age and interests. This will help you effectively target the right audience.
Contacts to Customers
It may be easier and cheaper to sell immediately and make instant profits; however, it is the effort to make the customer return to your shop that requires a lot of time and money. It takes time to know your fans, share something that they would find valuable and convince them to become customers. You do not need just any customers, but rather valuable and loyal customers. For this, try forming quality relationships by acquainting yourself with the needs and expectations of your potential customers. Once you find out what they need, you can introduce your brand as a solution provider. Secondly, the more you invest in the customer in initial stages, the more likely you are to get loyal and returning buyers.