As a proud blog owner, you must be looking for ways to promote your content on social media networks, like Facebook and Instagram. These are two wonderful platforms to promote your content and make it read by a broader audience. However, the challenge is to post the content on Instagram in a way that could get you more followers and subscribers. Also, you can Buy Real Instagram Followers. Nonetheless, here are some ways promote your blog on Instagram.
Human brain reacts to the visual stimuli in only 13 milliseconds. This means that you have less than a second to grab viewer’s attention, which is why the use of pull quotes is highly recommended. For those who don’t know, pull quotes are a visual representation of key points. To design an engaging pull quotes, choose an image that can instantly catch user’s attention and put a quote from your blog post on it. To make the posts interesting, keep them short and sweet. Moreover, for the description of the image, you can include the extended version of the same quote or a short paragraph explaining that quote. As compared to other social media networks, Instagram drives the most engaged traffic. What this means is that the text that may scare less engaged users away on other networks performs quite well on Instagram. In addition to this, people are likely to remember only 10% of the information they hear and read after a few days; however, if you include an image with the same information, they are likely to remember more than half of it.
Also Read: Instagram Trends For 2018
Nielsen Norman reports in their eye-tracking studies users on internet prefer looking at images that provide some information. Also, data visualizations and infographics receive thrice more shares as compared to other images on social media. They are a powerful and highly engaging way to convey all the important information to your viewers in a single image. However, it is essential to make sure that the infographics you make are not complicated or give out way too much information, making it difficult for the audience to read. The ideal way is to give them a little snippet that would make them visit your blog, read the whole thing and become subscribers or followers. Additionally, you can place an entire infographic on the network using Instagram slideshow, or other graphics tools, like Canva, Piktochart and WordSwag.
Did you know that customers are four times more likely to watch a video about a product rather than read about it? This shows the significance, potential and effectiveness of the video content in marketing and branding. For the same reason, Instagram allows users to upload up to one-minute videos. The video feature is an excellent way to keep the existing followers engaged as well as attract potential followers. Here are some tips on using the video feature to its full potential:
- Videos are one of the best ways to connect with the audience, which is why you should keep them personal and avoid making them seem too commercial. Posting too many ads and salesy content can ruin the purpose of the video. A good way is to show your viewers a snippet of what is coming to get them excited.
- Hashtags are a quite effective way to reach out to users who are outside of the follower base. You can use popular hashtags that are relevant to the content or come up with unique branded hashtags that represent your company.
- Often people do not make use of the “swipe” option on Instagram stories. Posting a link through your videos on Instagram stories is a good way to get 15% to 20% more clicks. You can create personal posts through stories and include a “swipe” option that directs the users to your blog.
Video marketing has been this year’s highlight and according to KPCB, about 74% of the internet traffic will be video content in 2018.