With more than 200 million posts having #food tag and 23 million posts having #drinks tag on social media, it is understandable that several restaurants use Facebook to promote themselves. Moreover, about 88% of online users are influenced by reviews and comments they read on Facebook. Hence, here is a guide on how you can use Facebook pages to bring more customers to your eatery.
Since a lot of your potential customers will be checking your Facebook page before visiting the outlet. Make sure your page is optimized to represent your restaurant. Some essential elements on your page that should be optimized includes timeline cover, profile picture, description, location and website. These are important to get more fans on your page. Also, you can Buy Real Facebook Likes to instantly get more fans. Don’t forget to mention your hours and contact information so that users can easily reach out to you and visit you. The less clicks it takes to find out about your restaurant, the better it is for you. Some restaurants also specify their busiest hours, which can be helpful to people who are unfamiliar with the place. Besides these basic components, there are many other features to optimize your Facebook page that you can use to your benefit.
- Include a ‘Book Now’ CTA if your restaurant accepts reservations
- Add your cuisine type
- Allow reviews and make sure you respond to them
- Upload your menu
- Include services like “Good for Groups”, “Take Out”, “Good for Kids”
Pages for Multiple Locations
For those businesses, who have restaurants located in multiple locations, Facebook makes it easy for them to create location-based Facebook pages. Through these, the location closest to the customer pops up for them. The main Facebook page acts as an umbrella page, under which there are specific pages for different locations. This has various benefits including:
- Resharing content from the location page to the main page, which means you spend less time to curate content.
- Customers can post reviews specific to a location. This means that after a negative review, you do not need to decipher which branch did the customer visit.
- It is easier to promote menu specials for specific locations.
Do you know what is the most annoying action that brands make on social media? Research shows that it is excessively posting promotional content like the in-your-face marketing that users encounter on daily basis. A majority of the pages for restaurants on Facebook only talk about their deals, discounts or offers. However, customers look forward to making new connections with the brand. Asking questions and listening to the audience is a good way to keep users engaged and make them feel connected. Moreover, you can also gather customer reviews or recommendations regarding your food. We have also seen a few restaurants posting user-generated content and getting positive engagement results. They ask users to post a picture taken in their restaurant, mentioning the brand name, and then share these pictures on the page. The idea is to avoid blatant marketing, and instead subtly promote your business using some engagement strategies.
Although it is important to know the optimal times to post on Facebook, the first step is to determine and understand your core audience. You can spare some time to analyze your restaurants’ traffic to see what is the best time reach your customers. For instance, if your restaurant does not open until 12p.m., posting about your deals at 8a.m. will not give as good results. Secondly, there are some easily-digestible posts that you can post at any time of the day, such as interior or exterior shots, staff features, behind-the-scenes company updates and general food items. However, since the Facebook timeline is algorithmic, pages are recommended to go for Facebook advertising. You can target specific people who you think are more likely to come to your outlet. Facebook advertising is known for its highly specific audience targeting options. Using the location-based targeting feature, you can control where people see your ads, even if its within a certain radius. Also, you can target from specific business locations. For instance, if a user walks by a certain location and is browsing Facebook, they will see your ad.