Whether you are starting an outdoor adventure camp, a coding camp, a bible camp or an athletic camp, you must be looking for ways to effectively market to increase the number of campers. Using social media networks to promote your camp is highly recommended. The influence of social media marketing to reach the target audience effectively and instantly is undeniable. It has become quite common to use Facebook, Instagram, Twitter and more to build a fanbase and market events. Also, if you are unable to build a fanbase, you can Buy Real Instagram Followers and fans for other networks. Nonetheless, here is a guide on how to start with marketing your summer camp on social media.
Knowing the Audience
The first step to creating a marketing plan is to identify the target audience. For summer camps, you have two major groups of individuals to target: the parents and the children. This means that you will have to come up with two different advertising strategies. A good approach is to create both, a push and a pull marketing plan that will let you reach both audiences at a time. To reach out to children, you will need push marketing, whereas to draw parents to your camp will require a pull marketing strategy. Grabbing the attention of the younger lot requires advertising according to their likes and needs. This means you need to focus on fun-filled activities you are offering, highlighting the ‘feel good’ atmosphere of the camp. Incentives are a wonderful way to persuade potential campers. You need to offer them a reason to why should they attend the camp. Hence, advertise to show that the activities you are providing are the best ones. Marketing that is aimed at children and teenagers should motivate them to take some action, such as asking their parents to support or fund their desire to attend the camp. For this, include some call-to-action that drives users to your website. On the other hand, to target parents you can use more or less the same strategy, that is highlighting the incentives; however, the incentives will be different. You will need to focus on outlining the skill development, deals and discounts and unique opportunities that will make your child grow. Basically, you have to answer why should they send their child to your summer camp. One of the ideas is to propose that the camp will be more beneficial for children than the summer nothingness and endless screen time. Once you fully understand the type of posts you need to make to attract children and their parents, you have a great chance at succeeding and getting a lot of traffic for your summer camp.
Choosing the Platform
The second step is to look for various marketing channels and see where you can obtain the best results. For social media marketing, most people only consider Facebook due to its popularity and the biggest audience base. However, since the Facebook algorithm has changed, it is estimated that the posts you make on Facebook business page are only seen by 6% of the followers. For this reason, you will need to invest in paid advertisements on Facebook. When setting up an advertising campaign, the advertiser has the choice to select people to target based on their location. Your primary target should be local families who have direct access to your camp. It is important to build the exposure locally before you expand to a broader geographic area. Local kids are more likely positively respond to your ad which will lessen the ad costs. However, if you do not have the budget to spend on social media advertising, we suggest you focus on multiple social networks instead of just Facebook. Since visual content tends to perform better when targeting children, you should take your marketing campaign to Instagram and Pinterest. Instagram marketing is centered on video clips and images. You can capture high-quality videos and photographs of the activities you plan to include and post them on Instagram using the hashtag for your summer camp. Visual content works best to capture and show the emotion of your camp.