Often marketers use Facebook and Instagram to market their business, but did you know Twitter is quite effective in terms of social media marketing as well? In fact, more than 100,000 businesses use the network’s paid advertisements to boost reach, generate conversions, drive engagement and a lot more. Here are some major ad objectives to create your campaigns on Twitter.
The first step to accomplish any marketing goals is to build a solid base of loyal followers, whether you are marketing on Instagram, Facebook, Twitter or any social media. Speaking of which, did you know you can Buy Real Instagram Followers and Facebook likes? Similarly, Twitter followers are extremely important. With each follower comes the potential for more engagement. This means the more those followers interact with your business, the more opportunities there are for conversions, organic clicks and so on. When you are running campaigns to attract followers, it is essential to ensure that your profile is ready for traffic. This is because users are likely to visit your profile before they decide to follow you. Creatively design an ad copy that tells users why they should hit the follow button. Include words like “follow us to know more”. Avoid using hashtags or extra links as they can distract from your CTA button.
App Installs or Engagement Campaigns
This campaign enables advertisers to increase downloads of their mobile applications and re-engage inactive users. You can use a mobile app card to encourage users to install or open your app. The payment only needs to be done when someone engages with the ad. Make sure your campaign directly speaks to the target audience. This means the copy for targeting people who have already downloaded the app and the copy for those haven’t should be different. However, in both of these cases, you can outline the benefits of the app. Use strong call-to-action and eye-catching visuals to grab user’s attention.
Growing your email list on Twitter becomes extremely simple with lead generation ads. You can offer something valuable to the target audience and request their personal information in exchange. Twitter recommends that you make a separate lead campaign for every offer to make tracking easier. Keep the ads brief and benefit-oriented. Don’t forget to reach out to the converted leads soon, because the longer you wait, the less likely they are to move down the marketing funnel.
Tweet engagement campaigns
This ad format allows you to get a higher number likes, retweets and replies by showing your tweets to users who are most likely to engage with them. Promoted tweets appear in the target audience’s timelines, tweet detail pages and profile pages. You only pay when your tweets are engaged with. This format is good for promoting the most important brand messages. If you have some products to offer or news to share, then tweet engagement campaigns are the best way to create a conversation around it. Make sure to keep your targeting specific and your messages as personalized as possible. Don’t forget to add strong call-to-action and eye-catching media that invites users to engage with the brand. Finish off the ad with a relevant hashtag, as it can improve engagement rates by 122%.
Video Views Campaigns
Studies show that videos on Twitter are recalled 20 times better than videos on other leading networks, as they produce more emotional engagement and highest level of attention in users. Video ads work great if your goal is to post a video for brand recognition. The best thing is you only have to pay when your video is watched for more than two seconds or is at least 50% in-view. Videos are highly recommended to humanize the brand. You can use a video to narrate your brand story. Research shows that this can increase purchase intent by 9%.
Website Clicks or Conversions Campaigns
If one of your Twitter marketing goals is to generate website traffic and convince prospects to take an action, then this campaign is what you need to run. This will serve ads to users who are most likely to click through your Twitter landing page and redeem your offer. Include strong call-to-action in the ad copy, without adding any hashtags and usernames. Make the copy short and benefit-focused. Make sure you optimize the landing page for mobile, as 80% of the users access Twitter through a mobile device. After you have created the ad, add a pixel code of your ‘Thank you’ page, so that you can track conversions and clicks as well as create a new audience based on people who took the action.