Boosting engagement on Facebook is crucial to successful marketing and branding. The more comments, reactions, shares, impressions or clicks you receive, the higher the engagement rate and the more successful your business page will be. As a result of an increased engagement rate, you will have more traffic and conversions to your website. In case you have just started a page and are unable to get that many fans quickly, you can Buy Real Facebook Likes.
Join or Start a Facebook Group
A good way to get traffic on your Facebook page is through a Facebook group. While a Facebook page is the public presence of a brand, business, personality or organization, a Facebook group is like a community of people with similar interests that support a specific cause, organization, etc. Now that you know how a page differs from a group, you might be wondering how can Facebook groups help drive traffic to your page. You can use the Facebook page to post updates about your business, along with some relevant tips or tutorials or announce deals and promotional discounts. At the same time, you can be part of a Facebook group that discusses things related to your business niche. For instance, if you have a real estate business, you can find or create a group where people discuss market trends, their property buying and selling experiences or ask questions about home ownership. As a page owner, you can engage with the audience and invite them to your page, telling them how your business can help them.
Share Polls, Quizzes and Surveys
There is no more direct or better way of engaging with your fans then by asking straightforward questions. Surveys are for more serious topics, like inquiring about user’s experience with your brand. Whereas, polls and quizzes can be used to play to your audience’s sense of fun. Here are a few examples of what you can ask using polls and quizzes:
- What do the audience think of current events in the news?
- What are your customers planning for the holidays?
- Whether or not they would buy a specific product?
Post at the Best Times
Did you know that your posting time can drastically affect the post engagement levels? The goal is to post during the peak times when most people are active. With more people active on the network, your posts have a better chance to get more exposure. Research shows that the best days for posting on Facebook are Thursdays to Sundays; whereas, the best times of the day are 9 am, 1 pm and 3 pm. In addition to this, here are some more findings to help increase your engagement.
- 1 pm posts receive the most number of shares
- 3 pm posts get the highest number of clicks
- The most engagement occurs on weekends from 1 pm to 4 pm
- More upbeat content performs best on Fridays
Use Facebook Stories
Last year, Facebook debuted its Stories feature for both, pages and individual profiles. Just like Snapchat Stories, Facebook Stories are brief, user-created pictures of videos uploaded on profile or page. You can also incorporate unique filters and lenses as well as include visual geolocation tags to pictures. The content only stays for 24 hours, which creates artificial scarcity and a sense of urgency to quickly watch the Stories. Hence, Stories a great way to generate engagement. You can create short, image or video-based montages to represent you brand, share behind the scenes, give a sneak peak of upcoming products or demonstrate how to use your product. Stories strongly promote engagement because viewers can reply to them via direct messaging.
Celebrate the Holidays
The key to receiving the most engagement is posting relevant content. One way to ensure posting relevant content is acknowledging holidays throughout the year. While a lot of marketers post about major holidays like New Year’s, Christmas, Fourth of July, Easter, etc., you can also refer to fictional holidays. These are featured in the pop culture and are quite popular, such as the National Scavenger Hunt Day on May 24th. If you find a holiday that is relevant to your business, don’t miss the opportunity to post about it and engage with the audience.