Videos on Instagram and other platform have become the top most shared content. A number of brands use them to reach more users, increase their followers, generate leads and boost sales due to their easy and appealing nature to market and showcase the products. Also, to increase your followers, you can Buy Real Instagram Followers. Hence, here are some creative ways to help you plan on your video content.
A majority of marketers use videos on Instagram to showcase their products, highlighting their unique features. In addition to this, product-in-action videos are also very common. They capture the viewers’ attention and break up the monotony of still pictures that display your product in a showroom or on a shelf. When choosing the subject for product-in-action videos, it is important to consider the audience, keeping in mind their aspirations and dreams. Determine who your ideal customer is and what does their ideal life look like? Try to give that feeling with your video.
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This is an excellent approach to announce and create hype about an upcoming product. You can announce the news of release with a teaser video that gives your audience a sneak peek at the product that you are about to launch. Building up the hype and excitement surrounding the new release will make the follower think, wonder and daydream about the product before it is even available.
Behind the Scenes
One of the most effective ways to build a more personal relationship with your audience is to share behind-the-scenes content. You can introduce the followers with your team and give the backdoor access to the operations of the business. This will help communicate the brand values in an authentic
manner as well as result in a more intimate connection with your fans. If you are confused about what to include in a BTS video, here are some ideas:
- Show your followers what a typical workday at your office or studio looks like
- Introduce them to your executives, employees and staff
- Take them on a personal tour to factory or warehouse to show how and where the products are made
- Show your team working hard on developing the products
- Bring the fans backstage to company events or other events that your brand attends
This is recommended for content that needs more than one minute of screen-time. Here you can create a video series that breaks up into one-minute episodes or segments. Series are an excellent way to grow your followers and engage with them. As the viewers will be expecting and waiting for upcoming videos, they will keep returning to your account to see how the story unfolds.
Stop Motion Videos
The easiest way to record stop motion videos is buy installing an editing app in your phone. iPhone users can get Stop Motion Studio and Android users should check TimeLapse and PicPac Stop Motion. To record stop motion videos, use your phone or camera to capture individual images of each frame you want to use and then, simply upload these pictures into the editing app. The app will walk you through rest of the process.
Time-lapse videos work quite well particularly when the scene you are filming has constant movement. While the iPhone users can easily record time-lapse videos using their phone’s camera feature, Android users will have to download TimeLapse or Lapse It, to record videos with the time-lapse effect. These videos condense longer durations of time into shorter ones, which means you will have to record for more time. This is why we recommend you use a tripod to mount the camera and lock the exposure and focus setting. If you are using your phone to record, put it in airplane mode to avoid any interruptions that can stop the video.
Most people prefer hyper-lapse videos because they cater to the Instagram users’ short attention spans and allow you to squeeze several minutes of film in a one-minute clip. Hyper-lapse videos cannot be directly recorded using the phone camera, which is why you can download the free Instagram Hyperlapse app. This app will condense your long video into short and engaging hyper-fast videos. Moreover, the app also includes built-in stabilization technology, which means you do not need to use a tripod to stabilize the camera.