Facebook ads are one of the best ways to create awareness for your brand, reach out to potential customers, increase your sales and website traffic. Also, you can Buy Real Facebook Likes to increase traffic on your page. However, despite good targeting, many advertisers do not get the desired results from ads on Facebook. One possible reason for this could be the content of the ad, more specifically the visual content of the ad. Regardless of the type of ad you are creating, the ad image needs to visually appealing, relevant to the message and attention-grabbing enough to stop the users scrolling down.
Although Facebook does not reject the ads based on the amount of text an image contains anymore, it is still important to include the text creatively. This is because Facebook gives low, medium or high rating to the image, depending on the text it contains. The network recommends using pictures that contain very little or no text. Do not add text just for the sake of it. Instead, use it where necessary, such as to write a one-liner, a tag-line, an eye-catching phrase or a convincing call-to-action. The best way to see how much text you should include in an ad image is to test different versions of the ad. This will give you an idea of what is working and what is not.Bottom of Form
While there is no harm in using stock images, it is better to avoid them. A better option is to snap your own images and use them if you have enough time and money. However, if you do not have enough resources, make sure to use stock images that relevant to the message of the ad. You should not pick something that only looks appealing but has no connection with the copy of the ad. The stock image needs to be appealing, attention-grabbing, and at the same time, a representation of the brand and its message. You can test a few stock images and see which one results in the highest number of conversions.
The image you choose for your ad should be consistent across the ad copy as well as the landing page. It must align with the overall message of the campaign and it should be something that would resonate with your prospects. The goal is to help the prospects connect to the ad on an emotional level. And this goal can only be achieved if your focus is on consistency. Following any other Facebook advertising tip cannot give you the desired results if you are not consisting with the ads. For instance, if you run a Newsfeed ad about an ecommerce store, you should pick an ad image that will reflect the same experience that a visitor on website will feel. In addition to this, the copy and the pictures you add on the landing page should also match the ad visuals, so that the viewer does not experience any cognitive dissonance.
Despite how good you get with Facebook advertising, it is extremely crucial to keep testing the different versions of the to determine which one results in the highest number of conversions. To run a profitable ad campaign, you cannot rely on the guesswork, because it all boils down to the numbers. Moreover, it is also important to know that different things work for different advertisers. What may have worked for an online clothing store, may not give the good results to a transport service provider. This is makes it all the more important to compare and test the different variations of your ads to see what works best for your business.