Facebook ads are one of the best ways to create awareness for your brand, reach out to potential customers, increase your sales and website traffic. Also, you can Buy Real Facebook Likes to increase traffic on your page. However, despite good targeting, many advertisers do not get the desired results from ads on Facebook. One possible reason for this could be the content of the ad, more specifically the visual content of the ad. Regardless of the type of ad you are creating, the ad image needs to visually appealing, relevant to the message and attention-grabbing enough to stop the users scrolling down.

Image Text

Although Facebook does not reject the ads based on the amount of text an image contains anymore, it is still important to include the text creatively. This is because Facebook gives low, medium or high rating to the image, depending on the text it contains. The network recommends using pictures that contain very little or no text. Do not add text just for the sake of it. Instead, use it where necessary, such as to write a one-liner, a tag-line, an eye-catching phrase or a convincing call-to-action. The best way to see how much text you should include in an ad image is to test different versions of the ad. This will give you an idea of what is working and what is not.Bottom of Form

Also Read: 3 Useful Tips for Novice Facebook Advertisers

Stock Images

While there is no harm in using stock images, it is better to avoid them. A better option is to snap your own images and use them if you have enough time and money. However, if you do not have enough resources, make sure to use stock images that relevant to the message of the ad. You should not pick something that only looks appealing but has no connection with the copy of the ad. The stock image needs to be appealing, attention-grabbing, and at the same time, a representation of the brand and its message. You can test a few stock images and see which one results in the highest number of conversions.

Consistent Images

The image you choose for your ad should be consistent across the ad copy as well as the landing page. It must align with the overall message of the campaign and it should be something that would resonate with your prospects. The goal is to help the prospects connect to the ad on an emotional level. And this goal can only be achieved if your focus is on consistency. Following any other Facebook advertising tip cannot give you the desired results if you are not consisting with the ads. For instance, if you run a Newsfeed ad about an ecommerce store, you should pick an ad image that will reflect the same experience that a visitor on website will feel. In addition to this, the copy and the pictures you add on the landing page should also match the ad visuals, so that the viewer does not experience any cognitive dissonance.

Continuous Testing

Despite how good you get with Facebook advertising, it is extremely crucial to keep testing the different versions of the to determine which one results in the highest number of conversions. To run a profitable ad campaign, you cannot rely on the guesswork, because it all boils down to the numbers. Moreover, it is also important to know that different things work for different advertisers. What may have worked for an online clothing store, may not give the good results to a transport service provider. This is makes it all the more important to compare and test the different variations of your ads to see what works best for your business.

Experienced marketers must be well aware of how challenging it is get engagement on your posts on Facebook organically. Unless you have a really large page following or thousands of influencers sharing your content, the chances of getting the content across a majority of audience without advertising is nearly impossible. Speaking of large page followings, you can Buy Real Facebook Likes to increase page followers. However, it is understandable that non-profit organizations do not have the same marketing budget as other marketers do. Hence, whether you want to raise awareness or gather donations, here is our guide for non-profit organizations on creating Facebook ads.

Compelling Headlines

Besides the visuals, the headline of the Facebook ad is the first thing that the viewers will be noticing. You only have a few seconds to grab your audience’s attention and convince them to engage with your nonprofit. This means you need to add a headline that is insanely actionable. A good idea is to stick to simple and powerful language and add a specific call-to-action based on the goal of the ad. For instance, if you only want to create awareness about your non-profit organization or project, your CTA could be Learn More. On the other hand, if the objective is to raise money, try words like Give or Donate. Regardless of the objective, make sure the headline shows some personality. Use your organization’s brand voice about commitment, compassion etc.

Also Read: How to Reduce Facebook Ad CPM?

Specific Audience Targeting

What makes Facebook advertising better than other advertising platforms is its extremely specific targeting options. If you have a clear understanding on your target audience, that is people who are most likely to your cause, then you can choose to show the ad to only these individuals and save your advertising budget. Whether it is a customer audience, specific locations, gender, interests, language, demographics, behaviors etc., using these categories you can choose a specific group of individuals. This will make sure that your budget is well spent on the most relevant audience.

Donation Campaigns

Usually, the non-profit organizations or projects run ads on Facebook to collect donations. As a non-profit marketer, it becomes quite tricky to convince users to donate for your cause. Considering there are so many great causes out there, what makes your cause so important? Why should they donate to your organization? One foolproof strategy to increase chances of driving donations through Facebook ad campaigns is to make the donating procedure as easy and straightforward as possible. The easiest way is to include a Donate Now call-to-action. An important thing to note here is that the Donate Now CTA button is only available for certain advertising objectives, including Lead Generation, App Installs, Traffic, Reach, Brand Awareness, Product Catalog Sales, Conversions, Video Ads and Store Visits.

Appealing to Emotions

Although this tip is applicable to all marketing campaigns, it is especially quite effective when it comes to non-profit marketing. The non-profit industry is usually built and run off of emotion, which is why investing in a cause is often an emotional decision. What you can do is tell a meaningful story in whatever content you share to promote the cause. This is one of the best ways to make individuals interested in your cause. However, to appeal to user emotions, the story needs to be told in an impactful way. For this, you can show videos and pictures of real people or animals behind the stories

Measuring and Evaluating Performance

This goes without saying that for any marketing campaign, it is crucial to measure its impact, especially for non-profit campaigns. Knowing whether the money you are spending is yielding a return becomes more important when resources are limited. The first step to evaluating your ad performance is to identify which metrics to track and how frequently to track to ensure that your money is not wasted, and your campaign is running successfully.

Facebook’s advertising platform has the most robust features who can help advertisers get the best results. It comes with highly advanced tools to target the right kind of users. This is probably why according to the State of Social 2018 report, 94% of the big and small businesses have chosen to invest in Facebook ads. On a side note, if you do not have time and money to invest in ads, you can also Buy Real Facebook Likes to grow your audience. Nonetheless, here are some tips to help you get started with advertising on Facebook.

Audience Targeting

A very common mistake that a majority of new Facebook advertisers make is trying to reach as many users with their ad as possible. While this sounds right, it is the wrong approach. Targeting a large number of users can actually lessen your chances of getting good returns through ads. Every ad that you create and run on Facebook has to have an objective and your target audience needs be chosen keeping in mind the ad objective. If you target anyone and everyone, the objective may not be fulfilled. What this means is instead of trying to reach more people, your focus should be on reaching the right people. Audience targeting is a crucial factor that determines the success of an ad. Here are some rules of effective targeting:

• Your ad content should resonate with people who are not only interested in it, but also willing to share it with other relevant people.
• You need to reach people who are curious about the type of business you do and would want to learn more about it.
• You should connect with a relevant audience that is highly receptive and welcoming to your message.

To get your message across the right audience, you need understand your userbase and their choices and preferences. You should know:

• How they interact with each other and what language and tone they prefer
• What kind of content do they find the most appealing and how do they engage with it
• What their general preferences are, such as their likes, dislikes etc.

To obtain the above details, you can Facebook’s Audience Insights feature to get a clearer and stronger understanding of who you should target and who you are targeting.

Also Read: Facebook Ad Targeting Strategies

Ad Visuals

It is important to know that Facebook ads are different than ads that you will find on other social media networks. This is because when you are running a Facebook ad, you not only need a right copy, but also an image to accompany the text. The visuals of the ad should stand out from the rest. Using a wrong image may not get your ad noticed. To get the best results out of your Facebook ad campaign, it is vital to have all the elements in place, especially the ad image. All the testing and tweaking will not make any different if people ignore your ad just because of the bad image. Avoid using stock images or pictures will low resolution. Be consistent with the theme. Make sure you pay attention to the color and contrast.

Sales Funnel

Did you know that selling on Facebook becomes a lot more effective when you create a sales funnel? This is because it can help you achieve your purpose more easily. With a sales funnel, you can nurture your target audience before pitching them a service or product. You can use relevant messages for different users at different stages, so that it is easier to convince them to convert. Facebook ads are quite efficient for this. Although advertisers mostly use the ads to engage users, they can also be used to increase sales using a strong sales funnel. A sales funnel can be created in two basic steps. The first step is to create awareness about your brand using organic content, Facebook ads and referral contests. Once your target audience gets to know about your product or service, the next step is the consideration stage where you provide them a reason why they should invest in your brand. This is the stage where you address customers’ pain points and take care of any objections they might have.

Facebook has grown rapidly in the last few years and now boasts more than two billion users across the globe, which has made it a perfect platform for personal networking as well as B2C marketing; thanks to the Facebook Pages and the features it provides, including targeted advertising opportunities on users’ likes and associations. Speaking of pages, you can also Buy Real Facebook Likes, to increase the number of followers on the page. Nonetheless, Facebook is moving towards more professional and career-oriented services. Often employers check the Facebook profiles of their potential employees, clients, investors before recruitments and meetings. Hence, here is how you can optimize your profile for professional networking.

Vanity URL

The first thing to brand yourself is to get a vanity URL, which is a customized domain on Facebook. By default, Facebook assigns your profile a random combination of letters and number, like facebook.com/e89235dat923ij. In place of this, you can add your own name to make your Facebook profile URL something like: facebook.com/yourname. This new vanity URL can also be used as your Facebook email address, it will become yourname@facebook.com.

Also Read: Facebook Vs. LinkedIn: What Is the Better Option for Jobseekers?

Privacy Settings

Once you are on Facebook, you will eventually get friend requests from a lot of people, including those who know you professionally. Keeping in mind these individuals, ask yourself, what content do you want them to see on your profile. Do you want them to see all of your pictures or videos, or just some particular ones? You have a choice select who sees what content. This can be done by choosing selected users on individual posts or creating different groups of friends who can have access to your full profile.

Professional Picture

The simplest way is to use your LinkedIn profile picture here as well. However, since you should give your Facebook visitors a unique experience, you can also upload some other image as long as it seems professional. As a rule, the picture should be related to the type of person you are, which means it should act as an authentic representation of your personal brand and reflect the industry in which you work. For instance, if you profile picture shows you on the summit of Kilimanjaro, your hobbies better include mountaineering. The rule also applies to featured images and other images. It does not mean you cannot share photos with your friends, just make sure to think about how the picture represents you before uploading.

Professional Details

The first text following your name should show what you do for a living. Put your company’s name in the box, while stating what you do, instead of what you are. For instance, instead of using the title ‘consultant’ you could go for ‘managing large scale IT projects in the public sector’. The latter description sounds more professional and credible. Also, do not forget to add your school and university on the profile. This will increase your chances of being found by old class mates.

Useful Content

Instead of sharing a hilarious cat video, you should put up something that is useful and informative, whether it is a new about your industry or a quote from your favorite personality. This way you will be showcasing the stuff you like to see or read and where your interests lie, and this is exactly what a potential customer or employer wants to know. Moreover, it will be a good idea to drop Mafia Wars, Farmville or any others you are active in on Facebook. This gives the impression that you have time to play games every day and reflects your brand poorly; and that is what you don’t want a potential customer, investor, employer or partner to see.

Groups and Pages

While Facebook Groups have less commercial features as compared to Pages, they are still very useful for online communities. You can use a Facebook group to bring people together in your field and promote yourself and your company by being a valuable contributor to the community. Facebook Groups allow you to share pictures, videos, links and other content just like a normal account, but the content is accessible to limited to audiences in the group. A benefit of using Facebook Groups over Facebook pages is that you can email all group members very easily. Facebook Pages, on the other hand, are for brands, ranging from Coca Cola to Rolls Royce. These are similar to your normal profiles but slightly less personal and better suited for a public persona and a job seeker. You have complete access to the analytics tools that enable you to see what type of content is performing well and how are the audiences interacting.