The use of hashtags on Instagram is a good way to increase your reach, get new followers, and turn these followers into customers with some creative and high-quality images and videos. Also, you can Buy Real Instagram Followers to increase your reach. However, as simple as it may seem, throwing some random hashtags at the end of your captions will not give you the desired results. Instead, you need to learn some strategies of using hashtags on Instagram.

Types of Hashtags

On Instagram, there are primarily two types of hashtags: branded tags and community tags. As the name suggests, branded hashtags are specific to the brand. They can include the name of the brand, products or a specific campaign. About 70% of the hashtags used on Instagram are branded. These tags are a direct representation of your company, which means when you want to measure the success of a campaign and want to see how popular your brand is becoming on Instagram, you can analyze the branded hashtags.

Community tags, on the other hand, are more general and are not necessarily a representation of your brand, such as #InstaFood, #QuoteoftheDay etc. These hashtags are widely used and are not specific to an individual or a company. You can use these tags to make your content more discoverable and build the audience. Instagrammers actively search of particular community hashtags that they are interested in. This means that if your brand’s photos and videos show up in the search results, you can attract a lot of new users.

Also Read: 3 Ways To Promote Your Blog On Instagram

Relevant Hashtags

While hashtags can help you get the exposure and increase your reach, it is important to ensure that you are using relevant hashtags with the photo and not just spamming the captions with too many irrelevant tags. Do a search for your hashtag and what images and videos show up. Look for similarities between the images; if the pictures are similar, then this is your opportunity to do something unique and make your content stand out. It is recommended that you invest in high-quality photos and videos for your account.

Trending Topics

One of the best ways to grow your audience on Instagram is to use popular trending hashtags. You can either wait until a hashtag that is related to your niche is trending or use the already trending hashtags and somehow relate it to your brand. While the first approach can give you better and more targeted results, you might have to wait for a while until the related topic starts trending. However, with the latter approach where you are jumping on the already trending tags, your brand may not have a direct connection with the tag. This means you will have to come up with something creative content to make it go with the tag. Also, you can stick to the general current events like holidays or special events, since they can be easily related to any brand.

Variation

Since the hashtags vary across the content, you might want to try different hashtags with different types of content. Although, it is tempting to keep using the same hashtags in every post, you need to add some variation to see what gives the best results. You can try different hashtags and then analyze and evaluate which ones bring the most engagement. If you keep using the same hashtags for months, then there is a chance that people have already seen your content and ignored it. This means that by adding a little variation in the hashtags, you can increase the chances to reach new users.

Competition

Often Instagrammers use the hashtags that have the most posts thinking that it will help them reach a larger audience. However, an even better approach is to focus on the hashtags that are not frequently used. Less frequently used are less competitive. When you are targeting hashtags that have been used millions of time, you are competing against millions of other videos and photos to get your content seen. On the other hand, when including hashtags that are not used as frequently, you are competing with a smaller group of people, which means more chances of your content getting seen.

 

Updated on June 1, 2018