Despite the success of B2C on social media, a lot of B2B companies are either struggling or have failed to use social media for marketing. Hence, here is our guide on how to use social media for B2B marketing.
With the changes in the newsfeed algorithm, brands are constantly looking for ways to get more attention on their social media content, and one of the ways is employee advocacy. It refers to giving your employees the ability to champion your brand in their circles. A very common example is employees sharing the content for your blog on their personal profiles. Imagine the increase in your reach and engagement if a hundred employees share your content. Moreover, research shows that people are 16 times more likely to read a post from a friend about a brand than the brand itself. This is an excellent way to attract more users, get more likes on your Facebook page or increase followers. Also, you can Buy Real Facebook Likes to boost page likes.
When it comes to B2B companies, it is essential to ensure that you are generating leads and your social media efforts are paying off. And that is where social selling comes into play. It refers to using social media to introduce prospects into your funnel. However, when talking about social selling, we are not talking about hard selling, but rather promotion done by individuals instead of brand’s social media profile. For this, you need to look for people who can benefit from your products or services and try to build a relationship with them through offering helpful content and value. Social media has changed the buying process. Today, buyers do not need companies to reach out to them to discover new products and services. Research shows that they conduct 90% of the purchasing process on their own. They look for reviews, compare different products and make their decision. Furthermore, social selling is also beneficial for B2B companies because there are fewer brands doing it, as most brands reply on outbound strategies like direct mail and cold calling. Building a strong presence on social media is a good way to stand out among the competitors.
When it comes to choosing platforms, LinkedIn is clearly a wonderful network for gaining B2B leads. Besides, Facebook and Twitter are also being used for generating leads. Here is a breakdown of B2B leads generated through social media:
- Google+: 0.21%
- Facebook: 6%
- Twitter: 12%
- LinkedIn: 80%
Moreover, social selling can also help build brand loyalty and trust with the potential buyers by sharing valuable content on social media. To sum up everything, social selling includes establishing your professional brand, finding the right people, engaging with the insights and building relationships.
User Generated Content
While it is a lot easier for businesses who sell consumer good to post user-generated content, it does not mean that B2B marketers should not consider the option. Whether it is your potential customers, agency partners or loyal customers, it is highly significant to show them appreciation. Sharing user generated content is a good way to build relationships, give thanks and customer retention. You can ask your audience to share content with using your branded hashtag so that it is easier for your team to find user generated content. Once you find their content, don’t forget to respond to them and return the love. In addition to giving importance to the audience’s content, you can host events and have the attendees share photos on social media. Also, you can run a contest and ask customers to share about their experience with your brand in the comments. Think of creative ways to make your audience post about your brand. This is an excellent way to engage with your existing followers as well as reach new users.