If you are still not using Instagram to market your brand, then this could be a great time because the platform’s one billion user mark is just around the corner. Whether you run a clothing business, provide online services or whatever your business is, Instagram is an excellent platform to reach out to a larger audience with some aesthetic photography. You can Buy Real Instagram Followers to quickly boost the follower count. Once you have enough followers, you can promote your products, announce launches, boost website traffic and a lot more.
Set up your Profile
The first step is to have brand profile that acts as a representation of your company. You will have the following components to fill in:
- Account name: this is your brand’s name, which should be same as the name used on other social networks.
- Username: this could be the name of your company or just the initials without spaces.
- Website: this is the only clickable URL on your Instagram page where you can either add your website link or link to your latest promotional page.
- Bio: this is where you need to describe who you are and what do you offer
- Profile picture: this could be your company’s logo or any image that can make people easily identify your brand.
Once you have creatively crafted your profile information, the next step is to convert the personal profile into a business profile, so that you can get access to both, in-depth analytics and additional contacting features.
Identify Marketing Objectives
This is where you ask yourself why you are marketing on Instagram and what you wish to achieve. Are you trying your hand at social selling, to build some brand awareness or to show off some wonderful photography skills? Simply put, here you identify and list down your marketing objectives and goals. While this may not seem important to you, but your entire content strategy depends on it. The posts you share need to speak to these goals. Instagram is about so much more than posting random selfies and snapshots. Hence, you need to be quite creative in how you post, which becomes a lot easier if you are well aware your objectives.
There are a plenty of ways to show off the products without shoving them in your followers’ faces. The key to getting your content promoted on Instagram is to be unique and creative. Some good examples of promotions include announcing the latest launch, contest or a giveaway. Furthermore, video content is insanely popular these days. You can use videos to show how your products are made, provide tutorials to use your video or to share testimonials from happy customers. Whatever content you post on Instagram needs to be meticulously planned and edited. Another important thing to remember is to be consistent, while keeping the feed fresh with creative ideas, to keep the followers entertained and engaged.
Connect with Influencers
One of the quickest ways to get a lot of engagement on Instagram is to get in touch with the influencers in your industry that already have a massive following. Getting shout-out from the right influencer can make your account instantly credible. While some influencers provide paid shout-outs, others do it for free. So, how do you connect with influencers? There are various ways. You can start by commenting on their posts and by tagging them in your posts. When you tag an account on Instagram, they receive a notification for that. After seeing your account name a few times in their mentions, they will become familiar with your brand and are likely to connect with you. Another technique is to offer them free samples of your products. This is a more effective approach because you are offering value and not just for something.
Use Instagram Ads
Unlike Facebook, you are more likely to get better results through organic content on Instagram. However, the platform still offers various ad types and some excellent advertising features, including targeting and budget experimenting. From images to videos to stories, you can choose to display the ad in whatever format you want. Despite the good organic reach, investing in paid advertisements on Instagram can help you stay ahead of the game and stand out among the competitors.