Facebook has grown rapidly in the last few years and now boasts more than two billion users across the globe, which has made it a perfect platform for personal networking as well as B2C marketing; thanks to the Facebook Pages and the features it provides, including targeted advertising opportunities on users’ likes and associations. Speaking of pages, you can also Buy Real Facebook Likes, to increase the number of followers on the page. Nonetheless, Facebook is moving towards more professional and career-oriented services. Often employers check the Facebook profiles of their potential employees, clients, investors before recruitments and meetings. Hence, here is how you can optimize your profile for professional networking.
The first thing to brand yourself is to get a vanity URL, which is a customized domain on Facebook. By default, Facebook assigns your profile a random combination of letters and number, like facebook.com/e89235dat923ij. In place of this, you can add your own name to make your Facebook profile URL something like: facebook.com/yourname. This new vanity URL can also be used as your Facebook email address, it will become firstname.lastname@example.org.
Once you are on Facebook, you will eventually get friend requests from a lot of people, including those who know you professionally. Keeping in mind these individuals, ask yourself, what content do you want them to see on your profile. Do you want them to see all of your pictures or videos, or just some particular ones? You have a choice select who sees what content. This can be done by choosing selected users on individual posts or creating different groups of friends who can have access to your full profile.
The simplest way is to use your LinkedIn profile picture here as well. However, since you should give your Facebook visitors a unique experience, you can also upload some other image as long as it seems professional. As a rule, the picture should be related to the type of person you are, which means it should act as an authentic representation of your personal brand and reflect the industry in which you work. For instance, if you profile picture shows you on the summit of Kilimanjaro, your hobbies better include mountaineering. The rule also applies to featured images and other images. It does not mean you cannot share photos with your friends, just make sure to think about how the picture represents you before uploading.
The first text following your name should show what you do for a living. Put your company’s name in the box, while stating what you do, instead of what you are. For instance, instead of using the title ‘consultant’ you could go for ‘managing large scale IT projects in the public sector’. The latter description sounds more professional and credible. Also, do not forget to add your school and university on the profile. This will increase your chances of being found by old class mates.
Instead of sharing a hilarious cat video, you should put up something that is useful and informative, whether it is a new about your industry or a quote from your favorite personality. This way you will be showcasing the stuff you like to see or read and where your interests lie, and this is exactly what a potential customer or employer wants to know. Moreover, it will be a good idea to drop Mafia Wars, Farmville or any others you are active in on Facebook. This gives the impression that you have time to play games every day and reflects your brand poorly; and that is what you don’t want a potential customer, investor, employer or partner to see.
Groups and Pages
While Facebook Groups have less commercial features as compared to Pages, they are still very useful for online communities. You can use a Facebook group to bring people together in your field and promote yourself and your company by being a valuable contributor to the community. Facebook Groups allow you to share pictures, videos, links and other content just like a normal account, but the content is accessible to limited to audiences in the group. A benefit of using Facebook Groups over Facebook pages is that you can email all group members very easily. Facebook Pages, on the other hand, are for brands, ranging from Coca Cola to Rolls Royce. These are similar to your normal profiles but slightly less personal and better suited for a public persona and a job seeker. You have complete access to the analytics tools that enable you to see what type of content is performing well and how are the audiences interacting.