The introduction of social media has made it easier for brands to build brand recognition, increase sales, generate conversions and get followers. Also, you can Buy Real Instagram Followers to increase follower count. Nonetheless, to generate conversions, marketers use landing pages. These are used to provide additional information that was not included in the ad, collect data of potential customers and get leads. A high-quality landing page that could convert effectively needs to include various components including:
A headline is the major component that grabs the attention of the user and sets the stage for the rest of the content. You should use a large font size for the headline to make it stand out from other information. Moreover, the headline needs to be straightforward and easy to understand. It should clearly tell the user what they have to do and what they will receive in return.
While this not an essential element, most landing pages have text below the headline. This is known as subtext and acts as a second hook to grab the user. The subtext needs to further explain the headline and encourage visitors to convert. You can add short and humorous text, which is to the point and does not provide excessive information. The key is to make users interested and long text with too much text can make things boring, resulting in a much lower conversion rate.
The copy on the landing page needs to be relatively short, but informative. It should outline and explain the features and benefits of using your products and services. A good idea is to write out a summary or a bulleted list of the benefits. Make sure you keep it simple, to the point and easy to read. The reader should quickly understand what you are offering. Also, you can list benefits as subheadings and then add additional information under the subheadings. You should mention the most important and strong benefits at the top followed by less stronger ones.
A lot of landing pages just ask the user to enter their email addresses; however, there are also pages that have longer forms for users to fill out. If you are adding a form to gather a lot of information, make sure you are not overwhelming people with questions. Research has shown that forms that are too lengthy result in less conversions as compared to forms with less questions. For this reason, we suggest you determine what information is essential and what questions can be removed. If it is necessary for you to obtain a lot of information, you can create a shorter form, asking the most important questions and then send a follow up email with the additional less important questions. This way you will already have a lead when you ask other questions.
What good is a landing page if it is missing any type of visuals!? Humans are naturally visual and tend to get attracted to visuals. Putting up a picture of your product, service or any eye-catching image can not only grab their attention better, but also keep them on the page long enough to provoke their curiosity. We have seen various landing pages featuring a video that demonstrates how the product is used or describing their services. This has proven to be quite effective in terms of conversion rates.
Landing pages also provide you the opportunity to promote your social media channels, and you should not miss it! Even if a potential customer does not convert, they might end up following you on Instagram, or liking your page on Facebook and converting later. Although the goal of a landing page is to generate conversions, it can also help you gain followers and likes.
Call to Action
The call to action needs to be catchy and bold. Usually, this is the button on the page, that users can click to subscribe to your newsletter or to purchase your product or service. You should make your call to action button stand out among the rest of the content, making it big and flowing nicely with your brand.
Even if a landing page is used for generating conversions, you must not lose focus on building brand recognition, maintaining consistency and creating brand awareness. It should always be your first priority. This is why you must add your brand logo on the landing page. If a person visits the landing page and does not recognize your company, they may not convert.