With new features and updates being introduced every now and then, Facebook is continuously evolving. However, its recent update in the newsfeed algorithm proved to be somewhat disadvantageous for marketers on Facebook. This is because the new algorithm shows more content from groups and friends, than pages. This is why page owners have to invest in advertising to create brand awareness, generate engagement, increase page likes etc. Also, you can Buy Real Facebook Likes to boost page likes. Nonetheless, here are some important elements to pay attention to when running ads on Facebook.

Cost

In order to determine the cost of your ad, you will have to decide upon the campaign you are running. While some ad campaigns cost as low as $1 a day, others require at least $5 per day. Also, some actions are easier for users to make, like liking a page is way easier than buying a product. For this reason, the cost also varies depending on the type of call to action you include in the campaign. Moreover, another factor that affects the cost is the audience you are targeting and their location. Usually, national campaigns are less expensive as compared to local campaigns. for instance, when you are targeting a local area, the average cost per page like is about $1, whereas if you are targeting nationwide in the US, the average cost per page like is around $0.50. Similarly, the cost also varies depending on the country you are targeting. This rule is applicable to all Facebook ad campaigns and not just page like campaigns.

Also Read: Cost-Saving Facebook Advertising Tips for Non-Profit Organizations

Placement

Facebook offers various options for ad placements within the platform as well as on Instagram, including newsfeed ads, right column ads, in-stream video ads, stories ads, Messenger ads and marketplace. Different placements are suitable for different campaigns, you will find out that most of these placements are available for every campaign. So, how do you decide which ad placement will best achieve the campaign objective? The key to selecting a placement is understanding the effectiveness and purpose of each. You can try a few placements and do split testing to see what is working well for you, what is not before actually running the campaign.

Audience

Yet another very important factor is the target audience of the ad. From custom audiences to lookalike audiences, Facebook offers a few options for audience targeting. Its excellent targeting features allow you to target a very specific group of users. For instance, if you provide birthday party arrangement services, you can target all the people who have an upcoming birthday. Some targeting options can be more expensive than the others. When a large number of advertisers are trying to target the same audience, the costs go up. This is because Facebook has to decide out of a number of ads, which one to show. So, it goes with the ad where the advertiser is bidding the most money. This usually happens during the holidays, such as Christmas, Valentine’s and New Year’s. Nonetheless, following are the two commonly used audience targeting options:

• Custom Audience: It is a very useful tool that allows advertisers to target Facebook users using their email list of customers or warm newsletter signups and show specific ads to these people.
• Lookalike Audience: this lets marketers target users who display patterns, interests and behaviors similar to their existing customers.

Creatives

The ad creatives also depend on type of campaign you are running. In fact, it is the creatives that make the ads different because the copy and text are generally the same for all campaigns. The major difference is that headline and headline description are only available on some campaigns. For all ad creatives, Facebook has a 20% text rule, which means that an image or a video thumbnail cannot include more than 20% text, otherwise the platform will not run it. Facebook gives preference to the ads where the creatives have very little or no text. Since Instagram is owned by Facebook, you can use the same ad creatives for both. However, if you are planning to run video ads on both networks, it is important to note that Instagram only supports videos less than or equal to one minute.

On the 11th of January 2018, Mark Zuckerberg announced a change in the Facebook’s newsfeed algorithm, saying that the platform will give more importance to meaningful interaction from family and family, rather than the content from pages. This has made it extremely difficult for brands to promote their content organically and get the attention the post deserves without boosting. Page owners are looking for ways to increase post engagement and page likes to expand reach. One of the ways to increase page likes is to Buy Real Facebook Likes. Nonetheless, here are some ways to help your content receive more engagement without running ads.

Post Video Content

While Facebook’s algorithm has brought about a lot of changes, it still favors the video content, especially live videos are given more importance. Research shows that on average, live videos receive 6 times more interactions as regular videos. This means that if live videos are not part of your content strategy, you need to include them now. Let’s look at the example of National Geographic who bring followers on live safaris in the jungle. Their Facebook page posts about 70 live stories every month and reach more than a million viewers.

Also Read: 5 Ways To Improve Facebook Engagement Without Spending Money

Avoid Engagement Bait

According to the new algorithm, the posts from pages that receive more engagement are displayed first. For this reason, many brands ask their audience to comment on the posts. While asking to share their opinion is okay, telling your audience to comment on every post is spammy and can annoy followers. This is known as engagement-bait, which involves making people comment on posts in a non-meaningful interaction and is highly discouraged by Facebook. In fact, these posts will down-ranked in the newsfeed ranking.

Create Quality Content

This is the most important tip which focuses on having meaningful interactions. Your page should share content that is original, interesting and something that your target audience would like to see. If you are doubtful about what content to share, a good idea is to research your followers, run some tests and regularly check Facebook Audience Insights. The content should be good enough to spark emotion in the viewers. Here are some other ways to create and share high-quality engaging content:

• Come up with content that the followers will find valuable
• Include a caption that could provoke emotions of relief and inspiration
• Use compelling and attention-grabbing visuals

In addition to this, asking questions is another effective tactic to prompt comments and engagement from the audience. The key to successful marketing is sharing high-quality research-backed content.

Connect with Influencers

Posts from celebrities are an excellent element to increase engagement, as they can initiate discussions among the followers on Facebook. While most small brands cannot reach out to celebrities, an alternative to this is influencer marketing. Influencers are regular people on Facebook who have large following on social media and have established themselves as well-reputed and trustworthy users. People often ask them for recommendations and reviews. Getting an influencer to post about your brand and share your content is a highly effective way to generate engagement and boost up the follower count. Content coming from a trusted influencer is considered authentic and reliable. The Facebook algorithm shows more posts from the publishers that the community finds trustworthy.

Share Local Updates

Furthermore, Facebook also stated that in 2018, local news will be prioritized in the newsfeeds. While this is quite beneficial to businesses and publishers who are working in the local industry, it could be harder to larger international brands. For this, brands can alter their strategies by narrowing in on various geographical areas every so often. For instance, you can promote an event in a specific city or share a story that is relevant to a specific region. Keeping in mind that Facebook gives significance to local news, there are several ways to interpret and get creative with your content.

With the rapidly increasing popularity of the network, a number of business have turned to Facebook to promote their brands. Facebook advertising are a great way to drive targeted traffic your product page, convert website visitors into loyal customers and increase your overall brand awareness and fan following. However, if you do not have the budget to invest in Facebook ads, you can Buy Real Facebook Likes to increase fan following. Nonetheless, Facebook ads remain an excellent tool to increase sales and improve ROI. Here is our guide on how you can boost your sales through the network.

Using Video Ads

Running video ad campaigns has proven to result in a good return on investment. This is because video content is three times more engaging as compared to other types of content, so Facebook gives them a higher priority in the newsfeed. Grabbing your target audience’s attention way easier with video ads. Also, videos are a great way to showcase how your product or service works and how it can provide value to the buyer. Here are a few tips that can help you create effective video ads for boosting sales:

• Your video should immediately engage anyone watching it, since you have only a couple of seconds to grab viewers’ attention. Without wasting any time, get straight to the main message in the simplest manner.
• To make people click the call to action button, make sure your offer is compelling and interesting enough to the prospective customer. also, clearly tell what users should expect when they click on the button.
• Don’t forget to add an engaging yet informative description with the video, that would support the video content and add value to the overall post.
• Try to provide value by explaining to teaching something in the video. Detailed demos on how to use the product are highly recommended.

Also Read: How To Measure Performance Of Facebook Videos?

Running Multi-Product Ads

Carousel ad on Facebook can be used to display multiple products at a time. Regardless of the size of your business, you can use the ad to promote your products in a unique manner. What makes this format interactive is the ability to showcase various different products in a single ad, giving your prospective customers numerous options, which can increase their chances of purchasing. Facebook Carousel ads can also help lower your advertising expenses and generate more profitable clicks. These ads automatically stand out from the regular ads, which draws users’ attention quickly and increases the ad’s engagement rate.

Building Relationships

Facebook is a ‘social’ media platform, meaning you have to socialize on it and connect with your customers. The aim is to build strong relationships with them, so that they keep buying from you and your sales keep increasing. Here are some tips to help you connect better with your existing and potential customers:

• Know and understand their mindset: people on Facebook are more inclined towards connecting with other users and brands on a social level
• Show you are human: businesses are likely to receive better returns when they share their values and create a more human connection with the prospects.
• Convey your brand message: instead of trying to hard sell, you should go for creating ads that deliver your brand message; specifying what your brand sells and what are its unique values.

Targeting Website Visitors

When targeting your website visitors, you have a greater chance of converting them into customers as compared to converting other users. This is because people who have visited your website are familiar with your brand; they are aware of the products and services you sell. You already have a connection with them and with some remarketing, you can convince them to do business with you. Running ads on Facebook is an excellent way to reconnect with website visitors and give them a reminder about the products they have searched for on your website. Even if these users do not purchase from you right away, they might join your email list, which means you can sell to them through email. Targeting the website visitors and remarketing can not only boost sales, but also strengthen your brand identity. To track your website visitors, you can add Facebook pixel to your website, which saves every visitor’s detail in a database. When you target users in this database, your ads are likely to result in more clicks and an increase in the conversion rate.