Gone are the days when Facebook was only a means to connect with your friends and family. It has now become an excellent network for brands to market and advertise their products and reach out to their existing and potential followers. Speaking of followers, you can also Buy Real Facebook Likes to increase your page follows. Nonetheless, here are some benefits of using the platform to market your brand.
Considering that 80% of all internet users use Facebook, you are very likely to find your potential customers on the platform. More than 65% of the adults, aged above 60, use Facebook. The network has more than 2.19 billion active monthly users, and a majority of these users check their Facebook accounts multiple of times a day. Regardless of who your target audience is, they are using Facebook regularly. And if you are not putting efforts to reach them, you are easily losing those potential customers to your competitors.
Another major benefit of using Facebook for marketing is its excellent advertising platform, that enables to target users quite effectively. This enables advertisers to reach the exact audience by specifying the age, interests, location and behavior. If you have a good knowledge of your customers, then it becomes a lot easier to engage them as well as reach potential customers by creating brand awareness. Facebook ads are a great way to target the Lookalike Audience and make them aware of what you have to offer. A Lookalike Audience consists of users who have similar interests as your existing customers but have not interacted with your brand yet.
Cheap and Quick
Did you know that advertising on Facebook is the cheapest forms of advertising? By spending only $5, you can reach a thousand users! This makes Facebook a better option for marketing as compared to radio ads, television commercials, billboards and other traditional media to reach the same audience. In addition to this, with Facebook ads, you can get immediate results. Marketing on Facebook is the cheapest as well as quickest way to drive traffic and conversions.
Increased Traffic and Sales
Using Facebook ads to increase traffic on your website has proven to be quite successful. You can simply run a website click campaign to target the interested audience and send them to your website. Although there are various other ways to increase website traffic, it is the cost-effectiveness and precision of the platform that makes it way more beneficial than other sources. Besides website traffic, you can also drive sales, revenue and leads, but it takes time and requires experience. Often inexperienced advertisers end up wasting thousands of dollars and not see any return on their investment. Nonetheless, once you have run enough ad campaigns, you will understand how it works and get good returns, like a lot of other brands.
Yet another feature of the social media network, that makes it the best marketing platform, is its analytics tool. You can get an analysis of every campaign you run. Facebook Insights show you a complete report on the number on impressions, clicks and conversions each of your post is getting. To find out more about your website conversions and obtain visitor information, you will need to install Facebook conversion pixel on your website.
Remarketing and Repeat Business
Have you ever visited a brand’s website and saw their ad on Facebook shortly after? This is called remarketing, which allows advertisers to target recent website visitors. With Facebook remarketing, you can reach out to people who visited your website but did not make a purchase or contact you. You can run special campaigns for these individuals, offering exclusive discounts to re-engage them. This is an excellent way to dramatically boost conversions. Moreover, Facebook advertising can also drive repeat business, which refers to using the ad to target the customers who have purchased from you in the past. These are the people who are most likely to buy your products. All you need to do is upload the email addresses of your customers list into the Facebook’s advertising campaign.