While Facebook clearly has advantages over Instagram and other networks in terms on its reach, popularity and user base of 2 billion users, Instagram’s growth has been quite strong. Did you know that you can Buy Real Instagram Followers to increase your reach? Here is a comparison of both networks to help you determine which is ideal for you in terms on marketing
This is one of the primary factors that can help you decide which platform to focus on. While Facebook has a larger number of users, your target audience is not necessarily going to be more active on the network. Instagram is mostly used by younger people, as majority of the users are aged under 30 and most of these are in their teens. This makes Instagram a better choice for companies who are trying to reach a younger demographic. On the other hand, we do not see teenagers using Facebook as frequently. A survey revealed that 38% of the teens prefer Instagram and 21% of the teens prefer Facebook as a marketing channel. However, since older consumers usually have higher incomes, you can get some real good returns through Facebook, depending on the product or service you are offering. For example, an investment firm is likely to have much more success on Facebook than on Instagram.
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Due to the visual nature of the content, Instagram has an advantage over every social media platform in terms of engagement. A study showed that Instagram has a 58% higher engagement rate than Facebook. Although both networks have seen a change in how the content appears in the newsfeed, the new algorithm has decreased the content reach of brands on Facebook greatly, while it has not significantly affected the content posted by brands on Instagram. This means that marketers on Facebook will have to boost their posts to get more exposure and engagement. However, it is important to understand that Instagram is primarily used for images and videos, which means you cannot generate engagement on textual content. Hence, for the text-only posts, you will have to turn to Facebook.
Before we talk about the functionality, it is crucial to know what each of the platforms is used for; what are the features that make them so different for marketing? Facebook is largely an informational platform, where you can obtain information about a company through its Facebook page, whether you want to know about its business hours, address or upcoming events. Since the network is data driven, Facebook is more focused on text. This explains why it takes more time to create a business profile on Facebook than it does on Instagram. On the other hand, Instagram is about capturing and sharing moments. People do not use Instagram to find out about your company’s business hours or to see if their friends have visited your store. Instead, they use the platform to engage and connect with your brand. This makes Instagram a more useful and highly effective network to build brand recognition and gain popularity.
In addition to this, Facebook has plenty of options and features. From messaging to playing games and watching videos, there is so much you can use the network for. Hence, it is easy to get distracted. Conversely, Instagram does not give users the opportunity to get distracted. When you launch the app, you immediately see the content without any other options. Instagram is less cluttered than Facebook because it strictly focuses on the content. Also, when you open an image on Instagram, you can only like and comment, unlike Facebook, where you can react, comment as well as share content. In terms of the functionalities, Instagram limits the way users engage with a post. Users can only look at images or short video clips. The activity on platform is more private than on Facebook. With Facebook, users have more options for what they can do on each post, but because it is not simple like Instagram, users are likely to get distracted by other content, which can decrease your engagement rate.