Did you know that Instagram is one of the most user-active social media networks out there, with users liking more than 4 billion posts every day? This makes it a great platform to have your brands’ presence and to build a community with the customers, as well as improve interactions with them. On a side note, you can also Buy Real Instagram Followers to quickly get more followers and build a community.
Identify the Objectives
Before you start creating the strategy, it is important to know what you are developing the strategy for, that is, your marketing goals and objectives. Every business has its own goals depending on what products or services they are offering. However, here are a few common social media marketing objectives, and it is likely that yours in one or few of these:
- Increasing brand awareness
- Growing a community
- Getting more social media engagement
- Increasing traffic to your blog
- Boosting sales
- Acquiring leads
Have a Focus
If you sell shoes, for instance, your focus will be posts with athletic shoes and people wearing them. However, if your brand does not sell something inherently visual, then it becomes challenging to find your focus. In such cases, you need to think what your customers are really looking for. For instance, a travel agent can post pictures of customers’ having a good travel experience. The focus or theme of the brand will help you decide on what content to post on Instagram. Simply put, if an image does not fit your theme, you should not post it, unless you alter it. You can pick 4-5 things that represent your brand well as your focus and have a couple of these in every post you share.
Establish Your Identity
Besides focus, your Instagram profile should have a certain look that represents your brand and is coherent with your website. There are several elements of the profile that act as your identity. Your profile, which could be your logo, needs to be displayed consistently. The bio should include words that best reflect your brand. As far as the post captions are considered, you should develop a cohesive style for how you talk about your images and videos; do you want to sound cheeky or serious? Simple or humorous? To stay consistent, pick up to 5 colors and use them in all pictures. Have certain vibe, a feeling that users get when they see your page. Moreover, you can also use some patterns, like stripes or polka dots to create visual consistency.
Sharing content every day is ideal, but there are certain times that are not ideal for your customers. According to the results of a study by Union Metrics, Instagram posting requires consistency, regardless of how many times per day you share content. If you want to increase engagement and generate more followers, then you should start posting 10, 15 or even 20 times in a day. This will not have any adverse effect on your Instagram account, until you change the frequency of posts. If you start by posting several times a day and then transition to posting only a couple of times a week, you will not only lose followers, but will also receive less engagement per post. Hence, for Instagram, the best posting frequency is the frequency that you can consistently maintain for a long time.
Use Hashtags Effectively
Hashtags on Instagram are an effective way to quickly expand your reach. The more trending hashtags you use, the more users you will reach with your posts. The platform allows you to add up to 30 hashtags on each post, and unless your hashtags are irrelevant and redundant, it is not spammy to include 30 tags. Start by making a list of your go-to hashtags, that you use all the time. These are usually relevant to every post your share. Next comes the branded hashtags, that make it easy for people to find you. Community hashtags represent online communities and can let you can find communities that have followers similar to your target audience. Event hashtags are related to a special event like Memorial Day, wedding, music festival, Earth Day etc. Lastly, trending hashtags are usually short-lived, and you can use them if you stay active on Instagram a lot. They are a good way to reach an incredible number of users very fast.