A social media marketing study report shows that 80% of the marketers use the networks to build brand awareness. However, with the increasing competition, this has become quite challenging. Also, you can Buy Real Instagram Followers, Twitter followers, Facebook likes etc. to increase brand awareness. So, how do you become a familiar, recognizable face within your followers’ feeds and not just someone they scrolled past? Here are some tips to help you figure out.
The key to successful social media marketing is making your brand profile stand out among the competitors. Despite this, many marketers don’t take their profiles seriously and only post pictures or share links with a few hashtags. This may get you engagement, but it will not make your brand stand out. Every piece of content you share should reflect your brand’s personality. Fans look for more personal and human-centric content, which explains why story-driven posts and selfies do so well on social media. For instance, Humans of New York is an Instagram brand profile that exclusively posts story-massed content and they have nearly 8 million followers on the platform. To summarize, make sure the content you create is unique and represents your brand voice.
Recognition is another important factor in creating brand awareness. When your followers look at your social media profiles, they should be able to understand what you do and what you offer. From display pictures to profile descriptions, every element should help visitors recognize your brand. Since people’s attention spans are microscopic, you only have a few seconds to grab their attention and introduce yourself. A clean and well-optimized profile content and visuals are a key to introducing your brand to someone who may not know you.
Tagging and Mentioning
Tagging or @mentioning is an excellent strategy for building brand awareness because it takes less than a second and can instantly amplify your content. Any user you tag, whether through Instagram or Twitter, receives a notification, which gives you extra opportunity for engagement. In addition to this, it is also a great way to make a positive impression on other brands in your industry. Whenever you have an opportunity to give someone a shout out, don’t miss it!
Did you know that research has shown that posts that include hashtags receive more engagement as compared to posts without hashtags? This is because hashtags instantly make you posts more easily searchable. Also, smaller niche tags can help introduce your brand to dedicated groups of potential fans. However, from the brand awareness perspective, the challenge is to come up with a smart and creative tag. While large, well-known brands use their own branded hashtags, smaller, local brands can do the same as long as the tags are reinforcing their identity and encouraging the audience to engage with their brand.
A majority of marketers want to boost brand awareness across multiple networks. If you are among those, it is important to repurpose your content keeping in mind the best practices on each network. For instance, a strategy that works well on Instagram will not give you the same results on Twitter. Instead of sharing a link to post on other networks, take some time out to craft a different post for each network. A one-size-fits-all content and captions are not going to get your brand the attention it is looking for.
Captions and Commentary
Yet another opportunity to make people hear your brand voice comes through social captions. If you are simply sharing images and links without any caption, then you are making a big mistake. No influencer or big brand drops a link without some commentary. Captions are essential to pique audience’s interest and encourage them to engage with the content. Whether you include emojis, share a quote or fact or crack jokes, captions are necessary with all posts on social media, as it makes it easier for fans to connect with you and they get to know more about your brand personality.