Since its launch in 2010, Instagram has taken the world by storm. A number of marketers are also using the platform for growing brand awareness, increasing follower count and introducing their products and services. This is because 70% of the Instagram users spend time looking up a brand on the platform. Also, you can Buy Real Instagram Followers to boost up the follower count. Instagram allows brands to promote themselves in a friendly and authentic way. Because of the platform’s visual nature, it is way easier to get engagement on the posts. While engagement is great, it is more important to grow your leads and sales. Here are some tips to help you generate leads on Instagram.
Identifying Target Audience
Regardless of what you sell, you must have some idea about who your target audience; mainly their job title, general age, interests, gender and pain points. If you do not have this information, then you can use some social monitoring tool to collect data regarding the target audience. However, before you start gathering information, it is essential to determine how active and engaged is your audience on Instagram. If you find out that only few of your target users are using the network, then you need to turn your attention towards other platforms as well. For instance, Instagram is mostly used by millennials, so if you are targeting baby boomers, you might get better results on Facebook.
Also Read: How to Get Started with Instagram Marketing?
Creating Landing Pages
When a user lands on your website, there has be some compelling element that can convert them from visitors to customers. Create Instagram specific landing pages. Whether you are running paid ads or going for an organic campaign, make sure users’ journey is cohesive. For instance, if the message and CTA on your Instagram post promises a specific benefit, the landing page should also mention that benefit. If the landing page is not coherent with the message on Instagram, the users are likely to think they have been redirected to a wrong page and may bounce. The message as well as the overall design and theme of the landing page needs to be similar, if not same, to the Instagram post. Furthermore, every element on the landing page, from the on-page headline to the call to action, needs to be compelling enough to generate leads. Make sure the headline mentions the primary benefit of converting. Use engaging images that highlight the mentioned benefit. Depending on your marketing goal, the call to action should guide users to perform the next step.
Posting Instagram Stories
One of the most effective ways to improve your social media presence and drive traffic to website is to create and share Instagram Stories. You should add clickable links in your stories via call to action buttons. One of the easiest CTAs is asking the user to ‘swipe up to/for…’, as it only requires a simple finger movement. Swiping up should load your dedicated Instagram page or form. However, if you are a smaller and not widely recognized brand, you may not necessarily see how quick traction. This is why many small brands on Instagram partner with influencers, who can get instant access to the audience. In addition to this, you can also host an Instagram competition or giveaway using Stories to grab audience’s attention. Running a contest to offer a free service or product is proven to be an effective way to generate leads. Some contests require participants to tag their friends, which increases your reach with every entry.
Measuring and Improving
It goes without said, the effectiveness and success of Instagram marketing depends on the ability to test, measure and improve. Often people only focus on keeping track of the number of likes and shares on posts, forgetting to measure the leads generation through campaigns. Your success depends on your goals. Just because your posts are receiving a lot of engagement does not necessarily mean good marketing, especially when there is no increase in leads, traffic and sales. It is recommended that you go through the Instagram Analytics tool to determine how well you are doing and work on the elements that need to be improved.