With nearly a billion active monthly users, the platform is becoming increasingly popular, especially among the young internet users. This has inspired many use Instagram to brand themselves and their businesses. Building a strong brand on the network is not only good for business growth but is also beneficial for attracting potential followers and future prospects. Also, you can Buy Real Instagram Followers to increase credibility for your profile.
Personal and Professional Account
Often, we see business owners on Instagram using two accounts, one for personal use and other to reflect their professional lives. This is why many professional accounts are missing the owner’s personality. Instead of keeping the two accounts separate, a better approach is to blend the professional and personal lives into a single account. You should focus on a personal business brand that is like a hybrid between a personal account and a business account. This will help you resonate with your audience more. Simply put, your Instagram profile should represent your personality, while letting the followers know that you are running a business.
Also Read: Instagram Vs. Facebook: Best For Marketing
The first step towards establishing a business identity on Instagram is to come up with a creative username. If you are a personal brand, it would be a good idea to use your real name; otherwise you can go with the name of your business. Pick a username that is similar, if not same, to the online brand name. Make sure you keep it simple, memorable and easily searchable. Usually, shorter usernames are easy to search. Avoid complicating it with any unnecessary numbers or symbols. If your brand name is too large, you can use its initials.
Next comes the account name. Although, username and account name are different elements, some users tend to use the same names for both. To make your account more easily searchable, you can include the keywords or targeted in your account name. Try to come up with words or phrases that a prospect is likely to enter when searching for you on Instagram. Whenever you are looking for ways to brand yourself on the platform, the key is to consider what your visitors are going to look for, and how can you provide them reliable and helpful information in the least amount of time.
Once you are done setting up the brand account, the next step is to optimize your Instagram bio. An effective approach is segment the bio into two parts. Use the first part to introduce your brand, describing what you do and what you are offering. Here you have a very limited space to make a good impression; make sure the bio is good enough to instantly leave a positive impact on users. Moreover, instead of making the bio all about your brand, you should also focus on targeting your customers and helping or inspiring them. The goal is to give potential followers a reason to follow you. What is in it for them if they hit the follow button? Keep changing the bio over time as your business grows. This will capture new followers’ attention and encourage them to follow you.
Call to Action
The second part of your Instagram bio needs to include a call to action that could direct users to a link. Since the platform only allows adding one link in the bio, you should use the space to share your website URL or a link to a landing page. Make sure you also tell users what is in it for them to click your link. For instance, if you are offering a promotional discount, a free resource or any limited time offer, make sure you mention it to let profile visitors know. You only have space for 150 characters, use it wisely and creatively. Don’t hesitate to use emojis to save space and add some personality to your profile.