Facebook has become one of the largest results-oriented online advertising platforms. With more than 90% of social marketers using Facebook’s paid ads and about 80% of marketers trusting them, there is no doubt that the platform’s advertising tools are being used a majority of big brands. They are an effective way to increase page likes, generate sales, increase traffic and improve overall business growth. Also, you can Buy Real Facebook Likes to boost page likes. However, often we see a lot of marketers not advertising properly and ending up losing their money. Here are some mistakes that need to be avoided for a better ROI through Facebook ads.

Being Unfocused Towards the Goal

Often marketers think that the first step towards setting up profitable ad campaigns on Facebook is to create the ad itself. However, this is a wrong idea. The real work starts even before you create the ad; which includes identifying and understanding the marketing goals and objectives. Since there are plenty of options for ad objectives, advertisers can get confused and overwhelmed, and may end up wasting their money by choosing the wrong one. For this reason, it is crucial to have a clear understanding of your end-goals to get a better return on investment. Avoid designing your ad unless you are certain of your primary objective. Ask yourself, what do you expect to achieve through Facebook paid ads? Do you want to generate quality leads that you can nurture? Or get more sales for your latest products or services? Are you looking to increase traffic on your company’s blog? Or aiming to build a better and improved brand awareness? Regardless of what you advertising goal is, your Facebook ad needs to be coherent, consistent and well-aligned with it right from the start. By identifying your goal at the beginning, you will be able to design more relevant and click-worthy ads that your audience can connect with.

Also Read: How To Optimize Facebook Ads For A Better ROI?

Targeting the Wrong Audience

There are various Facebook marketing techniques that can help you get the exposure you desire; however, Facebook’s paid advertisements are an excellent way to carve a unique presence in the social media marketing arena and grow in popularity. This is primarily due to Facebook’s superior targeting features that allow marketers to reach out to the specific audiences, while spending according to their budgets. It is not uncommon for advertisers to make the mistake of choosing a larger target audience, expecting greater reach. You should not target anybody and everybody. Even if it gets you a lot of engagement and clicks, it will not be beneficial unless people convert. You should target people who will be interested in your offer and are most likely to convert. They key is to get your ad seen by relevant people and not just by anybody. Otherwise, you will only be wasting your money on Facebook ads without getting any significant results. To target the right people, you need to learn and understand your audience more effectively. This can be done by:

• Determining the interests and common demographics of the audience through the Audience Insight tool.
• Carrying out a customer survey to learn about customer demographics, such as location, gender, age, job, position etc.

Testing all Elements at Once

As a marketer, you must be aware of the significance of having insight into what is working and keep tracking for your performance regularly. This is why it is recommended to test and experiment with various versions of the ad to monitor the effectiveness of different components. You can test each variable one by one. Isolate one testable variable to determine which change in the ad is making the most difference. Without isolating the variables and testing multiple variables at a time will give you mixed results, making it much more difficult to figure out what’s working in your favour and what’s not. Facebook paid advertisements work on three levels and you can run tests on each of these levels:

• Campaign: includes your ad objective, such as conversion, lead generation etc.
• Ad setting: includes target audience and placement
• Ad creatives: includes ad designing, adding images, links etc.

Testing is an integral step towards a successful Facebook ad campaign. However, you need to have a proper testing method, knowing what elements to test and when. This will you will be able to create ads that result in a better ROI.

As a marketing platform, the social media network has an excellent track record. Advertising experts claim that Facebook products greater return on investment (ROI) than any other social network. One of the most popular services of the network are Stories. In fact, social media experts predict that Stories will be the most dominant form of social sharing by 2019. This makes it essential to brands to share Facebook page story every once in a while. It will help them create brand awareness, boost conversions, increase reach and obtain more likes on content and page. Speaking of likes, did you know that you can Buy Real Facebook Likes?

Create Time-sensitive Content

It is the short-lived nature of the format that makes Stories so compelling as Facebook Stories exist for only 24 hours. Page owners can take advantage of ‘FOMO’, that is the fear of missing out. Usually, people use social media to stay updates with the topics they care about. Hence, you can create incredible time-sensitive content that makes sure that your customers hang on every word. Page Stories on Facebook an be used to:

• Get personal and let customers see what happens behind the scenes in your office
• Announce and share important and relevant updates for a limited time
• Host giveaways and contests and reward users who engage for paying attention
• Offer limited-time sales and discount codes

Also Read: 5 Powerful Advertising Tools On Facebook

Share Unique Content

Although Facebook and Instagram are connected and often businesses share the same content on both, this practice is not recommended with Stories. Both channels have their own nuances to consider; for instance, Instagram is more interactive and generates greater engagement than Facebook. While posts happen less frequently on Facebook, users on Instagram expect to see fresh content from your page several times in a day. Most of your audience is likely to be following you on both platforms, and sharing the same content on both Stories can be overwhelming. You should consider the specific demographics of your Facebook audience and alter your content according to their interests and wants.

Focus on your Brand

Facebook offers various amazing filters and effects for Stories. These can be used when you are creating a Story, as well as when you are editing your broadcast on Facebook. Live filters can be very easily added by simply tapping the “Effects” icon on the bottom-left corner of the screen. This will allow you to add stickers, change the font, and adjust other components. Adding filters make your content more engaging and interesting, while opening opportunities to build your brand image:

• Use filters that are relevant to your brand
• Make use of text styles and colors that consistent with your brand image.
• Add themes specific to the promotions you are currently running

Enhance Customer Experience

In today’s marketing world, customer experience has become one of the most important topics. An effective way to improve customer experience is to share video content; this experience can be further enhanced by sharing videos in Facebook Stories. You can use the Stories to extend the reach of your events, by creating image slideshows and videos that lead up to the event. Also, feature people sharing their experiences in reference to the event. Facebook Collaborative Stories make sure that your story is covered from every possible angle. With these Stories you can connect your videos with clips and slideshows from other users in your social network. This makes Facebook Stories an excellent wat to increase brand reach and improve video content.

Introduce your Team

It goes without saying, the best way you can delight your customers is by offering discount code and promotional deals. However, instead of only concentrating on sales, you should look for ways to share content that will appeal to the audience. While customers want service and product focused posts from your company, they would also like to know more about your brand and your team. Here are some ideas how this can be done through Facebook Stories:

• Snap selfies of your team
• Share video clips from the events you attend
• Give previews of new products and upcoming projects
• Celebrate new announcements and business milestones
• Share some tips and tutorials related to your niche

Are you worried about your ads not performing as well as you want them to? Do you experience spending a huge amount on ads and not receiving any likes, engagement or leads? Also, you can Buy Real Facebook Likes to increase you reach. If you answered yes to both or either of the questions, then you need to keep in mind that digital ads are a long-term investment. Don’t stress if you do not get the results immediately. Nonetheless, here are some tips on how you can generate good ROI through Facebook ads.

Advertising Strategy

They key to success in any advertising campaign is having a good strategy, and Facebook advertising is no different. Did you know that more than 33% of users on the network interact with at least one of the 60 million Facebook pages regularly? This is why you need create ads that could make you stand out and get noticed. When preparing an advertising strategy, the most important aspect is to choose the target audience. Who are your potential customers? What are their behaviors and interests, their needs and wants? You can access and collect massive amount of data about ideal customer through Audience Insights. This will help create better ads that will resonate with your prospects. With Facebook targeting, you can choose audience based on several options, from gender to relationship status to hobbies to a single zip code. The next part of the strategy is to decide the best place to reach the target audience. Do you want them to see your ad on Instagram, in newsfeed or on Messenger? While Facebook remains the top social media network, you are more likely to find the younger audiences on Instagram. So, if your target audience are millennials, Instagram is a more suitable place. Similarly, Facebook’s Messenger is a separate app for direct messaging that is used by more than 1.2 billion active monthly users. According to Statistica’s report, 89% of people aged between 25 and 34 use the Messenger regularly. This makes Messenger an ideal platform for advertising career opportunities.

Also Read: 3 Useful Tips for Novice Facebook Advertisers

Creating the Ad

Once you have decided upon the objective and designed the campaign strategy, it is time to start creating the ad. Facebook allows advertisers to choose from 11 different types of campaigns, that can be customized depending on the business goals. For designing your ad creatives, it is important to keep in mind that your ads appear different on different platforms. For instance, newsfeed ads have to be in a banner form and square images appear better on Instagram. Ads need to be tailored to the sizes depending on their placements. This will make them appear more attractive, professional and effective.

Budgeting

Despite what is usually perceived, a higher advertising budget does not guarantee more sales. Different campaigns require differently sized budgets, depending on the objectives, time of the year, target audience and your brand industry. For better campaign optimizations, Facebook offers a Budget Optimization tool. This feature can be turned on or off throughout the campaign. When you turn on the Budget Optimization, the Facebook algorithm distributes your daily budget across all the ads in the entire campaign, instead of restricting the budget within each ad set.

Monitoring

Although the ads run on their own, it does not mean you have to leave them unattended. It is essential to monitor you campaigns by keeping an eye on the metrics and progress. Facebook’s Ads Manager provides extensive data on how your ad in performing, comparing results from two time periods side to side. This will help you turn off the campaigns that are not generating any positive results and leaves the ones that are. The Ads Manager shows you the relevance score, a number between 1 and 10, that estimates how well your ad resonates with the audience you have targeted. A low relevance score is an indication that you need to adjust your target audience.