Often marketers complain about not getting a good ROI through social media marketing; however, before you can measure the ROI, you need to define the key performance indicators (KPIs). These are various metrics that can be used to measure and define success for your business. Following are some of the most significant KPI metrics for each social network that need to be measured regularly
Facebook provides a number of excellent features to analyze the KPIs within the platform. The most important metrics that need to be tracked include:
- Engagement: this shows the total number of post clicks, comments, reactions and shares that took place in the last seven days.
You can also compare this data to the data from the previous week. Other significant metrics are:
- Organic likes: total number of users who like your page organically, not through an ad campaign. Also, if you are looking to get more likes, you can Buy Real Instagram Followers.
- Page likes: it shows the total number of page likes and new page likes along with weekly data comparisons.
- Paid likes: this is the number of people who like your page through an paid ad campaign.
- Post reach: it shows your total reach, that is the number of users who have seen any content associated with your page.
- Reactions: this shows the different reactions that users had on your post, including Haha, Wow, Like, Love, Sad and Angry.
- Unlikes: simply, the number of users who unliked your Facebook page.
The Instagram insights are divided into two sections, with the first section focusing on metrics focused on individual post and the second section displays the data for your profile as a whole. The most important metrics to measure on Instagram are:
- Account impressions: number of times your posts and Stories were viewed.
- Follows: this keeps track of the number of accounts that started following your over a period of time.
- Post likes: number of likes that any given post receives.
- Posts comments: number of comments that a particular post received.
- Posts saved: tracks the number of unique users who saved a specific post.
- Profile visits: number of clicks to your page.
- Total reach: it tracks the number of unique accounts that viewed your posts and Stories.
- Website clicks: this keeps track of the number of times the users clicked on the link in your bio.
While other social media networks provide detailed helpful insight, Google Analytics can step up your data game. The tool lets you learn about your product sales, guide downloads, leads, duration times and much more. However, here are some of the most crucial metrics that need to be measured on Google Analytics:
- Average session duration: average session times that users spend on your website.
- Bounce rate: percentage of users who leave your website after a single view.
- New user: shows the total number of new users that come to your website for the first time.
- Pages/session: the average number of pages that a user views in each session.
- Pageviews: total number of pages loaded or reloaded in a browser.
- Sessions: it is the total number of times when users are active on your website.
Whether you are using Twitter for personal use or to promote your business, you can have access to the analytics either way. The Twitter dashboard gives you a 28-day summary of your content and other data on the platform. The most vital metrics that you need to follow on Twitter are:
- Tweets: number of Tweets you have shared.
- Tweet impressions: it is the total number of times your Tweet was viewed, regardless of being clicked or not.
- Retweets: total number of retweets received by others.
- Replies: number of times people replied to your Tweets.
- Profile visits: total number of unique users who visited your profile.
- Mentions: this is the number of times your Twitter handle was mentioned by others.
- Link clicks: it is the total number of URL and hashtag links clicked.
- Followers: total number of followers on your Twitter account.
- Engagement rate: this is the total number of link clicks, favorites, retweets and replies on your tweet divided by total number of impressions.