Instagram Stories were introduced in August 2016 and are being my millions of users every day ever since. If you have not heard of the feature, the Stories allow you to share a photo or a video on Instagram that is only visible for 24 hours, similar to the Stories on Snapchat. While we a lot of personal accounts making use of the feature, a few brands have also tried it. Instagram Stories are an excellent tool to engage new and existing customers, promoting your products, creating brand awareness, reaching out to potential followers etc. In case you are looking for other ways to reach out to new users, you can Buy Real Instagram Followers. Nonetheless, here is our guide on how to use Stories on Instagram for Marketing.
Instagram Story Ads
Instagram Stories are an excellent placement for advertisements, where advertisers can upload videos, photos and Boomerangs, applying various fun custom tools. There are various ad objectives that can be fulfilled using the Stories, including Video Views, Reach, Lead Generation. Brand Awareness, Conversions, Traffic and App Installs. Different objectives require different CTAs. The CTAs that you can use in the Stories are Apply Now, Buy Tickets, Watch More, Sign Up, Book Now, Contact Us, Shop Now, Download and Learn More. It is essential to ensure that you choose the ad objective very carefully as it affects the other elements, such as the content of the Story, targeting audience and CTA. For instance, if your objective is to drive Traffic, your target audience will be the people who are most likely to click. Similarly, for the Conversion objective, your ad will be shown to the users who are likely to click and convert.
Insights for Stories
Just like for other ad formats on Facebook and Instagram, you can also view insights for Instagram Stories ads through Facebook Ads Manager. In this section, you will be able to determine the overall performance, reach, impressions and video metrics of your Story. By monitoring these insights, you will have an idea about which Stories are performing well and which ones are not. You can create more Stories like the ones that are performing well because your audience wants to see more of these.
Instagram Story Highlights
Although Instagram Stories are only visible for 24-hours, there is a way to make them last a little longer through Instagram Story Highlights. This feature has a section on your brand profile, just below the bio and above the posts. These Highlights are individual stand-alone Stories that appear in the section permanently unless you delete them. To post Story Highlight, you will have to create a Story and later archive it. Also, you can turn on the ‘auto-archive’ feature so that you do not lose any valuable Stories. When a user visits your brand profile, Highlights are often the first thing they notice. Hence, it is recommended that the Story Highlights are a representation of your brand. A good idea is to use the same thumbnail image for all Highlights. This will give your profile a professional and cohesive look, while making it attractive to potential customers and other viewers.
Live Stream Video Stories
Another very cool feature that businesses can make use of via Instagram Stories is the Live Videos feature. You can share a live, real-time video as a Story, which like other Stories, will last for 24-hours. Through Live Video Stories, you can verbally respond to the messages that appear on your stream. This is a form of an intimate and transparent interaction with the viewers, which is invaluable for businesses that are trying to build connections with their followers and create brand awareness.
Stories for Brand Awareness
One of the most common problems that businesses face when marketing on social media is creating brand awareness. It is easier to convert a potential customer who is familiar with your company, the real challenge is to attract the user who has never heard of your brand. This explains why brand awareness is so crucial and it must not be taken lightly. Instagram Stories are an excellent way to build brand awareness. When you consistently post Stories about your business, viewers will have more opportunity to connect with you and overtime they will start trusting your brand. When a user watches your Story, they have the option to reply to it. With more than 300 million accounts using the Stories feature on Instagram and one-third of the Stories coming from business accounts, about 20% of these Stories gets a direct message from the viewers. Hence, Stories are a great way to open up the lines of communication between your brand and the potential customer.