Display ads appear on social media through a banner, and can include text, images, flash, video and audio. They are used to create brand awareness, build brand reputation, generate sales and leads, increase website traffic, reach out to new users etc. If you are looking to reach out to new users on Facebook, you can Buy Real Facebook Likes. The success of a display ad largely depends on its design. It is the design that influences first impressions and affects the way audience perceives your brand. Here are some tips on designing display ads on social media.
The effectiveness of every display ad primarily depends on its structure. When mapping out your ad, you should make sure it is distinguishable from other web page content. This can be done by clearly defining the borders of the ad. Moreover, the ad size needs to be flexible so that it appears properly on different screen sizes. Google offers various ad sizes from half-page ads to mobile banner. Their top three sizes include a medium rectangle (300 x 250), large rectangle (336 x 280) and leaderboard (728 x 90). The key is to have a strong and flexible structure that could fit every format. Moving on, when structuring the ad copy, you should include the following components:
- Your brand name or logo
- Value proposition
- visual representation of service
- A call to action button
From these, the value proposition and the CTA button are the most important elements. A company found out that optimizing its landing page call to action resulted in a 245% increase in their leads. This signifies the importance of a CTA. On your display ad, the CTA and value proposition need to the most visually distinct elements. Place your logo on the sidelines of one of edges of your ad. Make sure the visuals that you use do not obscure any part of the copy. However, this is just one of the ways to arrange the key elements, you can structure in any way, as long as the CTA and value proposition are prominent.
As a design element, color plays an essential role in grabbing viewers’ attention and evoking their emotions. Also, often people associate color with the brand. For instance, when you think of Coca-Cola, red is the color that comes to your mind. You should pay attention to the psychology of colors when designing an ad. For instance, a study showed that men and women have different color preferences; while the most popular color among men are blue and green, women like to see more blue and purple. Hence, depending on who your campaign is aimed at, you can choose different colors. Moreover, many companies use colors that not only attracts a customer but represents their industry. For example, in the communications industry, the most popular colors are blue and black. So, using these colors in a display ad for communications company will instill audience’s trust in your brand. When it comes to picking colors, there are two questions to ask:
- Who is your campaign aimed at and which colors are appealing to them?
- Why do the audience expect from your brand and industry?
This is another design element that draws the eye to the most critical information, such as speech bubbles in a comic book. You need to ensure that your typographic hierarchy is clear and legible. Even if you have really appealing visuals, if you audience cannot read or understand your message, they will not click on the ad. Although, there are countless fonts available, you should not use too many different fonts, or the viewer will not be able to focus. Use a more unusual front for the most vital information that you want to convey, whereas for other details, a more traditional font would work well. In addition to this, you can a style or a bold typeface to make the certain details in the ad stand out.
Even though Images are essential in marketing, they should not be used just to fill up the space. Image communicate valuable information and they need to be used carefully. Avoid using stock images. Instead, create custom images to spark interest of the viewers, as they capture attention better. The images pique audience’s interest and make them curious to learn more about the product. You can add interesting and unique images where you are showing off your products to lure people in. However, make sure that despite adding the image, the CTA and value proposition are still standing out.