When it comes to reaching the right audience on a consistent basis, not all social media channels are equal. While some may be good for creating brand awareness, others can help promote traffic and sales. As an influencer or influencer-in-the-making, you need to figure out where you should maximize your efforts. Which platform is ideal for delivering your content and monetizing along the way?
Although Facebook is the most widely used social media platform with more than 2.2 billion active users, it may not be the best place for influencers. This is because influencers can find it challenging to promote themselves on a network where there is such a diverse audience and a vast array of content. For instance, on Facebook, you can find big brands promoting their businesses as well as grandmas sharing photos of their grandkids. However, Facebook offers the widest potential audience out there. We see a lot of influential pages who have hacked the formula for getting noticed on Facebook, including Humans of New York, The New Yorker and Upworthy. The reasons behind the success could be carefully curated and organized post, high-profile followers and high-caliber video content. For those who are looking to become influencers on Facebook, the key is to go for quality, not quantity. Be consistent with your branding, so that users can recognize your posts as they scroll through their saturated feeds. Make sure you use consistent copy and visuals. Share more video content with appealing titles and captions, giving users an idea of what they can expect to see. Pay attention to getting likes, shares and interactions because they can expand brand awareness, increase the reach and boost your follower count. Also, you can Buy Real Facebook Likes to increase follower count. As a result, your content will be prioritized in the newsfeed consumed actively.
Another widely used social network is Instagram, with nearly a billion active users. Influencers can post their content and get it across a much broader audience quickly. With engaging visuals, it is way easier to find partnership opportunities. Furthermore, Instagram offers features likes multiple photos and videos upload in a single post, linking, tagging along with a capacity for substantial amounts of text, which makes it an ideal platform for influencers. To get your message across on Instagram, you can use the hashtag strategy. You can either jump on the trending hashtags or identify some relevant hashtags for your brand. Also, consider cross-promotions and teeming up for partnerships with the popular accounts on the network.
With more than 330 million active users, Twitter has evolved to become a platform that people use to get the breaking news, which means there are less opportunities for influencers. However, influencers can get their content noticed on a timely basis by including trending hashtags in their posts. Your humor and political savvy will help your account stand out in the crowded Twitter landscape. Moreover, you can engage in conversations with influencers and opt for sponsored tweets to make your content rise to the top.
Being used by 1.5 billion active users, YouTube can also be used by influencers to get their content across a huge audience. However, the drawback is that creating videos is more production-intensive than simply sharing an image or text-only content. Not every YouTuber possesses the on-camera skills needed to make themselves stand out on the network. Also, since YouTube receives the 45% of the influencer’s profits, you will have to have a big following to earn goof money. On the other hand, YouTube’s visually-driven medium is still appealing to internet users who avoid text-heavy platforms. There are various partnership opportunities, where YouTubers can giveaway free goodies and earn partners. To get your videos and channel noticed on the network, you should team up with high-profile influencers by asking them to cross-promote your content, review your products and link back to your page.