Are you worried about your ads not performing as well as you want them to? Do you experience spending a huge amount on ads and not receiving any likes, engagement or leads? Also, you can Buy Real Facebook Likes to increase you reach. If you answered yes to both or either of the questions, then you need to keep in mind that digital ads are a long-term investment. Don’t stress if you do not get the results immediately. Nonetheless, here are some tips on how you can generate good ROI through Facebook ads.
They key to success in any advertising campaign is having a good strategy, and Facebook advertising is no different. Did you know that more than 33% of users on the network interact with at least one of the 60 million Facebook pages regularly? This is why you need create ads that could make you stand out and get noticed. When preparing an advertising strategy, the most important aspect is to choose the target audience. Who are your potential customers? What are their behaviors and interests, their needs and wants? You can access and collect massive amount of data about ideal customer through Audience Insights. This will help create better ads that will resonate with your prospects. With Facebook targeting, you can choose audience based on several options, from gender to relationship status to hobbies to a single zip code. The next part of the strategy is to decide the best place to reach the target audience. Do you want them to see your ad on Instagram, in newsfeed or on Messenger? While Facebook remains the top social media network, you are more likely to find the younger audiences on Instagram. So, if your target audience are millennials, Instagram is a more suitable place. Similarly, Facebook’s Messenger is a separate app for direct messaging that is used by more than 1.2 billion active monthly users. According to Statistica’s report, 89% of people aged between 25 and 34 use the Messenger regularly. This makes Messenger an ideal platform for advertising career opportunities.
Creating the Ad
Once you have decided upon the objective and designed the campaign strategy, it is time to start creating the ad. Facebook allows advertisers to choose from 11 different types of campaigns, that can be customized depending on the business goals. For designing your ad creatives, it is important to keep in mind that your ads appear different on different platforms. For instance, newsfeed ads have to be in a banner form and square images appear better on Instagram. Ads need to be tailored to the sizes depending on their placements. This will make them appear more attractive, professional and effective.
Despite what is usually perceived, a higher advertising budget does not guarantee more sales. Different campaigns require differently sized budgets, depending on the objectives, time of the year, target audience and your brand industry. For better campaign optimizations, Facebook offers a Budget Optimization tool. This feature can be turned on or off throughout the campaign. When you turn on the Budget Optimization, the Facebook algorithm distributes your daily budget across all the ads in the entire campaign, instead of restricting the budget within each ad set.
Although the ads run on their own, it does not mean you have to leave them unattended. It is essential to monitor you campaigns by keeping an eye on the metrics and progress. Facebook’s Ads Manager provides extensive data on how your ad in performing, comparing results from two time periods side to side. This will help you turn off the campaigns that are not generating any positive results and leaves the ones that are. The Ads Manager shows you the relevance score, a number between 1 and 10, that estimates how well your ad resonates with the audience you have targeted. A low relevance score is an indication that you need to adjust your target audience.