With nearly a billion active monthly users, Instagram is full-fledged global social media network that enables marketers to promote their brand, showcase products, recruit new talent, humanize their content and inspire the audience. It is an excellent platform for creating brand awareness, introducing your services and products, building a loyal follower-base and driving sales and traffic. In case you are looking for ways to instantly increase your follower-base, you can Buy Real Instagram Followers. Regardless of what you sell and what your brand is, here are is how you can start with Instagram marketing.
Understanding Target Audience
For any social media marketing, it is essential to spare some time to identify your target audience before you run a campaign. This will get you an idea about how large and diverse your audience is, and help you figure out the type of content you need to share. Basically, the target audience is the foundation, on which your Instagram content depends. To define your target audience, use social listening to understand the conversations on Instagram. What do people in your industry talk about? What are the target topics on social media? Once you have spent some time looking at the conversations, you will be able to participate in them and interact with your prospects. Expand your focus beyond the topics that are related to your brand. Identify a few popular Instagram users who are relevant to your brand. Dive into their profiles to understand what they care about on social media. This will help you determine the topics you should talk about.
Reaching the Audience
Now that you are clearly aware of who you are targeting on Instagram and what they care about, it is time to reach out to these people. You will need to have a strategy to reach your audience. In your strategy:
- Figure out the best time to share a post, that is when most of your target audience is active.
- Identify which content and campaigns have generated the best results over the past years.
- Observe what your competitors are sharing, as this could be source of inspiration.
- Prepare content for Instagram Stories as they can help interact more deeply with the audiences and generate greater engagement.
- Determine trending hashtags relevant to your industry, as hashtags are an excellent way to target niche communities and increase usership.
The strategy varies depending on the industry and business type. What’s working well for a clothing store may not work for a tourism brand. Even in the same industry, if two brands are not selling the same products, they cannot use similar tactics, like simple text-driven branding, tight influencer partnerships and videos.
Connecting with Influencers
The next step is to invest in an influencer strategy. For those who do not know, in influencers are your way to reach the buyer communities that you cannot reach organically. But before you can actually get in touch with an influencer, identify your goal. What do you expect from the influencers? Do you want them to help you drive more sales, or raise brand awareness? Whatever your objective is, make sure you define it for the influencer. Secondly, come with ways to track your progress and ensure you are reaching the goal. For this, you can create an Instagram analytics dashboard to measure the impact of influencer marketing. A social marketing report from 2017 stated that a number of brands use influencers to extend their reach, share branded content, promoting offerings and products etc. Instagram is an extremely effective platform for influencer marketing. In fact, results from a survey found out that Instagram influencers are the sixth most effective in influencing purchases.
Listening and Analyzing
Marketing on social media is a never-ending testing process. To keep getting good results on Instagram, you need to perform an analysis of your marketing performance from time to time. The analysis can be done in two steps. Firstly, listen to the larger conversion, that is what your audience on Instagram is generally talking about. This conversation will change as your audience changes or grows. The second step is to analyze the content you own. Are you publishing the right content based on who your target audience is? Does the audience interact and engage with your content? Are your marketing objectives being fulfilled? How well are your doing in comparison to your competitors?