As a marketing platform, the social media network has an excellent track record. Advertising experts claim that Facebook products greater return on investment (ROI) than any other social network. One of the most popular services of the network are Stories. In fact, social media experts predict that Stories will be the most dominant form of social sharing by 2019. This makes it essential to brands to share Facebook page story every once in a while. It will help them create brand awareness, boost conversions, increase reach and obtain more likes on content and page. Speaking of likes, did you know that you can Buy Real Facebook Likes?
Create Time-sensitive Content
It is the short-lived nature of the format that makes Stories so compelling as Facebook Stories exist for only 24 hours. Page owners can take advantage of ‘FOMO’, that is the fear of missing out. Usually, people use social media to stay updates with the topics they care about. Hence, you can create incredible time-sensitive content that makes sure that your customers hang on every word. Page Stories on Facebook an be used to:
- Get personal and let customers see what happens behind the scenes in your office
- Announce and share important and relevant updates for a limited time
- Host giveaways and contests and reward users who engage for paying attention
- Offer limited-time sales and discount codes
Also Read: 5 Powerful Advertising Tools On Facebook
Share Unique Content
Although Facebook and Instagram are connected and often businesses share the same content on both, this practice is not recommended with Stories. Both channels have their own nuances to consider; for instance, Instagram is more interactive and generates greater engagement than Facebook. While posts happen less frequently on Facebook, users on Instagram expect to see fresh content from your page several times in a day. Most of your audience is likely to be following you on both platforms, and sharing the same content on both Stories can be overwhelming. You should consider the specific demographics of your Facebook audience and alter your content according to their interests and wants.
Focus on your Brand
Facebook offers various amazing filters and effects for Stories. These can be used when you are creating a Story, as well as when you are editing your broadcast on Facebook. Live filters can be very easily added by simply tapping the “Effects” icon on the bottom-left corner of the screen. This will allow you to add stickers, change the font, and adjust other components. Adding filters make your content more engaging and interesting, while opening opportunities to build your brand image:
- Use filters that are relevant to your brand
- Make use of text styles and colors that consistent with your brand image.
- Add themes specific to the promotions you are currently running
Enhance Customer Experience
In today’s marketing world, customer experience has become one of the most important topics. An effective way to improve customer experience is to share video content; this experience can be further enhanced by sharing videos in Facebook Stories. You can use the Stories to extend the reach of your events, by creating image slideshows and videos that lead up to the event. Also, feature people sharing their experiences in reference to the event. Facebook Collaborative Stories make sure that your story is covered from every possible angle. With these Stories you can connect your videos with clips and slideshows from other users in your social network. This makes Facebook Stories an excellent wat to increase brand reach and improve video content.
Introduce your Team
It goes without saying, the best way you can delight your customers is by offering discount code and promotional deals. However, instead of only concentrating on sales, you should look for ways to share content that will appeal to the audience. While customers want service and product focused posts from your company, they would also like to know more about your brand and your team. Here are some ideas how this can be done through Facebook Stories:
- Snap selfies of your team
- Share video clips from the events you attend
- Give previews of new products and upcoming projects
- Celebrate new announcements and business milestones
- Share some tips and tutorials related to your niche