With more than 500 million people logging into the app daily, Instagram is used by a billion users every month. It is an excellent platform; not only for individuals, but also for brands. Businesses can use Instagram to promote their brand, create a loyal followership, increase sales etc. Also, to quickly build a followership you can Buy Real Instagram Followers.
Understanding the Audience
If you do not identify who your core audience is, you will only end up wasting your money on wrongly targeted ads, regardless of the marketing strategies you use. Hence, before you start sharing content on your Instagram profile, spare some time to determine your ideal customer, their likes, dislikes, wants, needs and pain points. Your content needs to appeal to the potential buyers. Observe and see what kind of content your target audience are engaging with. To make this task easier, we recommend using Instagram Insights. This is a very useful tool that provides plenty of information to better understand the audience and their preferences. Following data can be obtained through Insights:
- Website Clicks
- Follower Activity
- Video Views
Besides the above metrics, you can also know the demographic information about your followers, including their gender, age, location, interests etc.
Switch to Business Profile
Most businesses use Instagram to improve brand reputation and get more exposure. To achieve these objectives, it is important to ensure you have an Instagram business account. Even if you are using a personal account for branding, you can convert it to a business account and get many useful features, along with more chances of being discoverable. It becomes easier to look for products using hashtags when they are uploaded on a business profile. Also, you can only run ads and view analytics through a business account on Instagram.
Share Creative and Valuable Content
The key to success with Instagram marketing is to stay focused on providing value while staying creative. Simply put, you need to ensure that your Instagram account does not appear too salesy. Although you are a business promoting your brand and selling your products, you should not be blatant about it. There is nothing wrong with posting pictures of your products, but your approach needs to be subtle. Think outside the box and represent your brand in a unique and creative way.
Produce Goal-Oriented Content
Whatever content you are posting needs to help you fulfil your marketing objective. For this reason, you have to be identify your objectives first. Do you want to increase your sales? Drive traffic to your website? Generate leads? Or simply create brand awareness? Your content strategy will depend on your marketing goal. For instance, if you want to sell more products, you might be running special offers and uploading professional images of your products. On the other hand, if the objective is to build brand awareness, a good approach is to post visuals that inform and educate your target audience. Similarly, to grow your audience, you will be sharing the type of content that most people in your niche are sharing. Instagram marketing is not about posting some random product images; it requires the marketer to produce a goal-driven content and fulfil marketing goals.
Use Relevant Hashtags
To benefit from Instagram business tips, you will have to use some relevant hashtags. Unlike Facebook, hashtags on Instagram have a lot of significance, especially when it comes to organizing and categorizing visual content. This helps users find the right content easily at the right time. Including hashtags in your posts is a simple yet highly effective strategy to make your content more discoverable. There are various kinds of hashtags on Instagram. While some are very generic in nature, others are highly specific. Then there are branded hashtags that can be used to boost brand awareness and recognition. Here are some tips of using hashtags on Instagram:
- Limit the number of hashtags, sticking to around 10 relevant hashtags
- Don’t use broadly-used hashtags; instead, be more specific and take a targeted approach
- The hashtag needs to be relevant to the visual you are posting
- When using general hashtags, look for niche hashtags related to your market/industry
- If you are using a branded hashtag, make sure to go with the best words that can associated with your brand.