Social marketers are always looking for new ways to identify and reach their prospects, make them loyal followers or fans and convert them into permanent customers. To get followers on Instagram, marketers can Buy Real Instagram Followers. Nonetheless, marketers can make use of social listening to determine the ideal platform for their brand, what kind of messages resonate with their audience, what do their fans care about etc. Here is how social listening done:

Identifying Platforms

 

Social listening can be used to identify the platforms with the highest volume of conversations around the topics that are relevant to your brand. For instance, if you own a cosmetics brand, you would not only want to know about the conversations on social media that mention your brand. In fact, you will be wanting to understand what people generally talk about cosmetics, without specifically mentioning your brand. This additional knowledge will help you determine on which social media network you are most likely to find your ideal customer, and people who will be interested in your products.

 

Also Read: How To Use Social Media To Create Brand Awareness?

 

Conversation Growth

 

When it comes to social listening, you do not only want to know where a lot of relevant conversation is taking place. Instead, you also want to know where the biggest conversation growth can occur. To make it simpler, Twitter is the platform where we see most of the conversations occurring; however, Instagram is where we see the biggest conversation growth. Obtaining this information will help you put together your targeting strategy as well as determine where you should invest your resources.

Driving Conversations

 

When you have identified the platform where most conversations are happening, the next step is to determine what exactly is driving these conversations. To me more specific, you have to figure out which hashtags, events or terms are generating the most response. Pay attention to engagement-drivers and favourable conversations around your brand industry. This will help you create a better marketing strategy or improve the existing one, as well as unique market research about your potential customer. You can use this information to set up better targeted social media ads.

Social Influencers

 

Now that we know what is driving most of the conversations, the question is which users are driving these conversations around your brand and using relevant keywords. We will be referring to these users as influencers. To increase your engagement and enhance brand awareness, you can get in touch with the influencers in your industry and form relationships them. These are the users on social media who have built their followings from scratch and their followers could be your potential buyers. Basically, influencers are your path to reach the customers.

Conversation Types

 

The last step is to identify the common conversation types and motivate potential buyers to buy from you. The common conversation types include:

• Pleased with your product: the user is happy with your product and wants the world to know about it.
• Displeased with your product: the user is unhappy with your product and wants the world to know.
• Pleased with your service: the user had a good experience on your website, at your event or in your store and wants to share it with the world.
• Displeased with your service: the user had a bad experience in your store, at your event or on your website and wants to share it with the world.
• Seeking advice: the user is looking for insight and advice about your product or service.

While these five are broader categories, you can come up with subcategories; such as: which specific services are customers pleased with? When you have identified the types of conversations taking place, it is time to form a strategy. For reach of these conversation types, you need to come up with a strategy that will turn your likely customers into straight-up customers.

Updated on August 22, 2018