Facebook has become one of the largest results-oriented online advertising platforms. With more than 90% of social marketers using Facebook’s paid ads and about 80% of marketers trusting them, there is no doubt that the platform’s advertising tools are being used a majority of big brands. They are an effective way to increase page likes, generate sales, increase traffic and improve overall business growth. Also, you can Buy Real Facebook Likes to boost page likes. However, often we see a lot of marketers not advertising properly and ending up losing their money. Here are some mistakes that need to be avoided for a better ROI through Facebook ads.
Being Unfocused Towards the Goal
Often marketers think that the first step towards setting up profitable ad campaigns on Facebook is to create the ad itself. However, this is a wrong idea. The real work starts even before you create the ad; which includes identifying and understanding the marketing goals and objectives. Since there are plenty of options for ad objectives, advertisers can get confused and overwhelmed, and may end up wasting their money by choosing the wrong one. For this reason, it is crucial to have a clear understanding of your end-goals to get a better return on investment. Avoid designing your ad unless you are certain of your primary objective. Ask yourself, what do you expect to achieve through Facebook paid ads? Do you want to generate quality leads that you can nurture? Or get more sales for your latest products or services? Are you looking to increase traffic on your company’s blog? Or aiming to build a better and improved brand awareness? Regardless of what you advertising goal is, your Facebook ad needs to be coherent, consistent and well-aligned with it right from the start. By identifying your goal at the beginning, you will be able to design more relevant and click-worthy ads that your audience can connect with.
Targeting the Wrong Audience
There are various Facebook marketing techniques that can help you get the exposure you desire; however, Facebook’s paid advertisements are an excellent way to carve a unique presence in the social media marketing arena and grow in popularity. This is primarily due to Facebook’s superior targeting features that allow marketers to reach out to the specific audiences, while spending according to their budgets. It is not uncommon for advertisers to make the mistake of choosing a larger target audience, expecting greater reach. You should not target anybody and everybody. Even if it gets you a lot of engagement and clicks, it will not be beneficial unless people convert. You should target people who will be interested in your offer and are most likely to convert. They key is to get your ad seen by relevant people and not just by anybody. Otherwise, you will only be wasting your money on Facebook ads without getting any significant results. To target the right people, you need to learn and understand your audience more effectively. This can be done by:
- Determining the interests and common demographics of the audience through the Audience Insight tool.
- Carrying out a customer survey to learn about customer demographics, such as location, gender, age, job, position etc.
Testing all Elements at Once
As a marketer, you must be aware of the significance of having insight into what is working and keep tracking for your performance regularly. This is why it is recommended to test and experiment with various versions of the ad to monitor the effectiveness of different components. You can test each variable one by one. Isolate one testable variable to determine which change in the ad is making the most difference. Without isolating the variables and testing multiple variables at a time will give you mixed results, making it much more difficult to figure out what’s working in your favour and what’s not. Facebook paid advertisements work on three levels and you can run tests on each of these levels:
- Campaign: includes your ad objective, such as conversion, lead generation etc.
- Ad setting: includes target audience and placement
- Ad creatives: includes ad designing, adding images, links etc.
Testing is an integral step towards a successful Facebook ad campaign. However, you need to have a proper testing method, knowing what elements to test and when. This will you will be able to create ads that result in a better ROI.