With millions of users using the platform, Instagram can be used for a various of business purposes; from advertising to running competitions and from offering expert advice to building relationships with the followers. Also, if you are looking to increase your fanbase, you can Buy Real Instagram Followers. The network has evolved from a simple photo-sharing platform to a marketing channel that can be used to boost brand visibility, increase your ROI and grow your customer base.
Share your Location
First step of marketing your brand on Instagram is to show people where you are located. This helps people to find you and reach out to you. Include your complete address in the bio. In addition to this, provide further instructions on where to park, which routes to take, what facilities does your office building have etc. You can even share a photo of your front door or your building.
Yet another extremely effective way to build engagement on Instagram is to set up contests. These can also help you build brand awareness, gain more followers and trust and work with the influencers in your industry. In fact, with properly posted contests you can easily get a huge number of new followers. Simply, ask users to follow your account to participate. You can even ask them to tag their friends to build brand awareness. This will have a domino effect. The friends will share with other friends, and eventually you will have a lot of users who recognize your brand. You can hold contests to promote your brand and product and popularize them using a branded hashtag. An excellent example is of Marvel Studios can encourages fans to share their favourite memory from Black Panther and use their branded hashtag to participate in the contest.
Motivate your Followers
Who doesn’t like to be motivated? People love it when their favourite brands share encouraging and inspiring posts to motivate them. While this works pretty well for fitness and nutrition brand, other brands can make use of it too. This humanizes the brand, allowing you to take a break from promoting and selling the products. Moreover, inspirational posts can also help give your brand a personality and diversify Instagram. These posts also receive a lot of positive comments and likes.
Be an Expert
Your customers are going to look forward to you for expert advice and don’t let them down. Instagram, for instance, can be used to offer advice to followers. In fact, you should use all social media channels to provide useful information to your audience. A good idea is to accompany yours posts with infographics and tutorial videos, that explain things more clearly. This will help improve your brand’s reliability and make them confident that they can put their trust in you.
Ask Interesting Questions
Asking questions to your audience once in a while is a highly effective way to increase engagement and brand awareness. For instance, if someone is following your brand on social media, they may not know much about you, this is a good way to give them an insight into what your brand is like. Take this opportunity to show off the brand’s personality and show your audience that they are important to you. A lot of times, people will remember this when they purchase from you. Ask questions related to your industry or your brand and give them a chance to answer. Encourage them for answering. This is how you can build solid relationships with fans and convince them to convert.