Facebook, as the largest social media network, has more than two billion daily active users and Instagram recently passed one billion active users. These figures make the likes of SoundCloud and Bandcamp seem insignificant. In addition to this, YouTube has become the popular music streaming service having beaten Apple Music and Spotify. Keeping these facts in mind, the significance of having a social media presence for musicians cannot be denied. In fact, social media platforms are the best way to grow your fanbase and get more audience for your gigs.
Optimize your Profiles
When a fan looks you up, they usually come across your profiles on Facebook, Twitter, Instagram or other social media websites. This is why your top priority should be optimizing your social media platforms. An optimized profile can even boost up your follower count. Also, you can Buy Real Instagram Followers to increase count. The essential components of a profile include:
- A link in the description or bio that directs users to your latest promotion, a new album, song release, merch or tour.
- Use high-quality profile pictures and covers that are correctly sized depending on the network.
- Make sure the profile information you enter is up-to-date and accurate, including the events and tour dates.
While these are the essential components, as a musician you have tons of creative freedom to optimize your profile. You can stylized band photos and striking cover images that are attention grabbing and represent your brand. Use tools, like Canva, to enhance creative visuals.
Keep Followers Updated
Whether you have an upcoming album, a new song release or you are hitting the road, let your followers know. You fans would love to stay updated on every news about you. Considering the newsfeed algorithms and how fast social media is moving, it is totally fine to share frequent hype posts. Moreover, put together frequent flyers and announcements that can be used for pinned posts. This will help the profile visitors know exactly what is going on. Social selling is a fair game for musicians. With creative sales and promotions, you should feel no shame in selling your merchandize.
Most people when following a band or an artist on social media, expect to see them in action. Your audience would love to see you sharing updates and pictures of yourself touring, playing shows, attending events etc. In addition to this, you can even use your fans as a source of content for your profile. Encouraging user-generated content in form of tagged fan photos is an excellent way to interact with fans and show them love. When you repost these photos, you create a stronger connection with the followers.
Share Behind the Scenes
Authenticity is an integral component when it comes to social media marketing for musicians. Instead of just sharing promos after promos, you should also try to connect with your followers on a more personal level. One of the most effective ways to do that is to share behind the scenes content. Whether you are on your tour and recording in the studio, don’t neglect the power of a candid snapshot. These images are way more entertaining than the 99% of the content that is already on your fans’ feeds. Post with regular consistency so that you stay relevant to the followers.
Interact with Followers
Although this may seem like a no-brainer, often musicians ignore the significance of interacting with their fans. Responding and reacting to your audience’s post shows you are listening to them. Perhaps, they would like to know something about your latest merchandize, or perhaps they have some feedback for you. Either way, spare some time to go through comments and messages. Pay close attention to notifications and mentions. If you are short on time, prioritize questions from audience and try to answer then within a few hours. Moreover, once in a while, give shout-outs to fans. They may not be a big deal to you, but they can make your fans feel positively starstruck.