September 30, 2018

Talat Zubair In

Social Media for Musicians

Facebook, as the largest social media network, has more than two billion daily active users and Instagram recently passed one billion active users. These figures make the likes of SoundCloud and Bandcamp seem insignificant. In addition to this, YouTube has become the popular music streaming service having beaten Apple Music and Spotify. Keeping these facts in mind, the significance of having a social media presence for musicians cannot be denied. In fact, social media platforms are the best way to grow your fanbase and get more audience for your gigs.

Optimize your Profiles

When a fan looks you up, they usually come across your profiles on Facebook, Twitter, Instagram or other social media websites. This is why your top priority should be optimizing your social media platforms. An optimized profile can even boost up your follower count. Also, you can Buy Real Instagram Followers to increase count. The essential components of a profile include:

A link in the description or bio that directs users to your latest promotion, a new album, song release, merch or tour.
Use high-quality profile pictures and covers that are correctly sized depending on the network.
Make sure the profile information you enter is up-to-date and accurate, including the events and tour dates.

While these are the essential components, as a musician you have tons of creative freedom to optimize your profile. You can stylized band photos and striking cover images that are attention grabbing and represent your brand. Use tools, like Canva, to enhance creative visuals.

Also Read: 4 Ways To Build Your Brand Profile On Social Media

Keep Followers Updated

Whether you have an upcoming album, a new song release or you are hitting the road, let your followers know. You fans would love to stay updated on every news about you. Considering the newsfeed algorithms and how fast social media is moving, it is totally fine to share frequent hype posts. Moreover, put together frequent flyers and announcements that can be used for pinned posts. This will help the profile visitors know exactly what is going on. Social selling is a fair game for musicians. With creative sales and promotions, you should feel no shame in selling your merchandize.

Post Consistently

Most people when following a band or an artist on social media, expect to see them in action. Your audience would love to see you sharing updates and pictures of yourself touring, playing shows, attending events etc. In addition to this, you can even use your fans as a source of content for your profile. Encouraging user-generated content in form of tagged fan photos is an excellent way to interact with fans and show them love. When you repost these photos, you create a stronger connection with the followers.

Share Behind the Scenes

Authenticity is an integral component when it comes to social media marketing for musicians. Instead of just sharing promos after promos, you should also try to connect with your followers on a more personal level. One of the most effective ways to do that is to share behind the scenes content. Whether you are on your tour and recording in the studio, don’t neglect the power of a candid snapshot. These images are way more entertaining than the 99% of the content that is already on your fans’ feeds. Post with regular consistency so that you stay relevant to the followers.

Interact with Followers

Although this may seem like a no-brainer, often musicians ignore the significance of interacting with their fans. Responding and reacting to your audience’s post shows you are listening to them. Perhaps, they would like to know something about your latest merchandize, or perhaps they have some feedback for you. Either way, spare some time to go through comments and messages. Pay close attention to notifications and mentions. If you are short on time, prioritize questions from audience and try to answer then within a few hours. Moreover, once in a while, give shout-outs to fans. They may not be a big deal to you, but they can make your fans feel positively starstruck.

September 28, 2018

Talat Zubair In Facebook

3 Simple Tricks to Boost Conversions through Facebook Ads

With more than 2 billion monthly active users and excellent advertising features and tools, Facebook is one of the best platforms that can help you find qualified leads. However, the real challenge is to convince the people to convert from users to followers to customers to brand ambassadors. In case you are looking to get more followers, you can Buy Real Facebook Likes. Nonetheless, here are some quick and easy tips to generate more conversions through Facebook ads.

Make the Audience Feel Good

Recently, taking a group of students as participants, Harvard Business School researchers completed an interesting study on Facebook ads. The participants were split in two groups and while the control group was shown an ad announcing discount, the other group got to see a very sophisticated ad from the same brand. The results of their study led to the conclusion that the second ad received more clicks. This was because people knew that the ads were targeted toward them, and they clicked on the ads because they believed it revealed their sophisticated taste. Considering it as a personal compliment, they clicked on the ad. While sophistication is one example used in this study, there are several other examples with which you make the audience feel like they are being complimented. Use your ads to show that you share their values and respect their qualities. When you start doing that effectively, you will find yourself earning clients through Facebook ads.

Also Read: How To Improve Your Facebook Ad Campaigns For More Conversions?

Create a Proper Landing Page

A landing page is a page where a user is directed when they click on your ad, which is usually the official website for most brands. The page is specifically designed to convert the prospects who show interest in your ad and click on it. A landing page can also be used to generate leads by collecting email addresses, phone number or other contact information from interested users and providing them with something valuable in exchange, such as a free ticket to a webinar, free trial for a pdf or a discounted price for a subscription. However, the challenging task is to design a landing page that is good enough to convert visitors. A good practice is to test your pages before you publish them. Since it costs you more money when people click on the ad but do not convert, testing can help you get the most out of the landing page without exceeding your budget. Here are some best practices for creating a landing page:

Your landing page needs to be aligned with the ad as any misalignment can result in decreased conversions.
Be clear and specific with your strategy to convert a person into a client and come up with relevant action phrase.
Use suitable colors to evoke emotions, such as orange and red buttons that can help you earn more clicks.
Make sure the landing page is user and mobile friendly because more than half of the clicks come from a mobile device.
Focus on providing something valuable and determine how you can deliver it uniquely.
The image and the call to action should be linked to the same place
Keep things simple by adding a stunning image, a headline, subheading, a short paragraph and a strong call to action.
Avoid using menus as they can reduce your chances of getting conversions.
Include a video if you can because it can increase your chances of capturing leads by 86%

Use Captivating Visual Media

Undoubtedly, the real estate is very visual and requires the use of high quality images and videos. In fact, the highest performing ads use images to convey the message because they instantly grab users’ attention. Since you have only a couple of seconds to get someone’s attention before they scroll by, including visual media in your ads is a recommended approach. Captivating images and videos can make the potential clients stop and take a closer look. You can a variety of visual medium, depending on what resonates well with your audience. Whatever medium you choose, make sure it aligns with the message as well as your followers.

September 27, 2018

Talat Zubair In Instagram

How Brands can Make the Most Out of Instagram TV?

Instagram has now become the third largest social media network with more than a million monthly active users having business or personal profiles. If you have a business profile on Instagram, you can Buy Real Instagram Followers for your account. Nonetheless, recently, the network introduced yet another exciting feature, the Instagram TV or IGTV, which allows businesses and brands to connect with their audiences more effectively. If your brand still hasn’t used the feature, here are some ideas to launch your very first IGTV strategy.

Post Exclusive Content

The key to make your viewers keep coming back to your Instagram profile is to offer them something new. You can take advantage of the mobile-focused visual platform to provide exclusive video content that establishes your brand as a through leader, and gives your audience something exciting and valuable. Consider the example of the renowned fashion brand, Louis Vuitton, that made the best use of the Instagram TV’s vertical video content and shared a twelve-minute snapshot of the Men’s fashion show for 2019. From start to finish, their content is highly compelling and puts up a great example of how brands can highlight their industry expertise and knowledge using Instagram TV. You do not have to show off new releases and products all the time; sometimes, you can share interviews with special guests, how-to tutorials, clips from events that you attend or behind-the-scene recordings.

Also Read: 5 Ways To Capture Visually Stunning Images For Instagram

Create Video Series

As far as online marketing is considered, usually, brands have a website, social media profiles where they post consistently and a frequently updated blog page. Besides these components, you can further add depth to your marketing strategy by starting an Instagram TV Series. If you are following Buzzfeed on Instagram, you might have seen their IGTV videos. In fact, the company was among the first online platforms to embrace the feature. They have been sharing the vertical videos on Snapchat Discover since a very long time, and now they also use IGTV to expand their online presence.

Share Trending News

Do you have a clothing brand that shares the latest fashion trends, a gadget brand that keeps the audience updates on the upcoming technologies or any other brand that is always reporting on the trending topics? Instagram TV is a wonderful platform for brands to authentically and engagingly share industry news and stay ahead of the curve. However, news posts can be challenging and tricky as they require you to keep a close eye on trending topics and ensure that your facts are from a credible and authentic source before posting. If you get your sources and updates right, you can even become the go-to-channel of must-have insights for your audience. For instance, the American television program, CBS This Morning was one of the first major networks who used included Instagram TV in their marketing strategy. Since the IGTV format is designed to allow vertical viewing, it is an excellent platform for CBS to share engaging stories to get audience’s attention.

Go Behind the Scenes

Your customers would love to have a sneak peek of what happens behind the closed doors. Instagram Live is an excellent tool that can be used to share behind the scenes video clips, as it gives the depth to your stories. Moreover, instead of simply giving a peek, you can even provide your audience with as much information about company, brand, office or team as you like. Have a look at the Food Network’s Instagram profile, who used IGTV to share a short video on how to make Reese’s Peanut Butter Cups. What makes behind the scenes videos easy to share is that they do not require extra editing. Your audience wants to see the real and authentic brand. Hence, you should try to be as raw and genuine as you can be to earn the respect of your followers.

September 25, 2018

Talat Zubair In

4 Ways to Ensure you Stay on Budget with Social Media Advertising

A common perception about online advertising is that it is expensive, and this is why many small businesses and startups avoid it. However, the cost of advertising depends on how you plan, target, set up and optimize your campaigns. For instance, if your advertising goal is to increase social media followers, but you are designing an ad copy that directing users towards your website, you will definitely on get desirable results and your ad costs will surely go up. In case you are looking to get more followers for your Instagram account, you can Buy Real Instagram Followers. Nonetheless, here are some ways to ensure you do not spend more on your ads.

Narrowing the Target Audience

An effective way to advertise online without exceeding your budget is to target narrowly. Often marketers target a broad audience with the intention of reaching out to a larger number of users. However, this could be a huge mistake. This is how works: the more people who see your but do not want to see it, the worse your ad performs and the more you have to pay. It is understandable that to increase your sales, you may want to target as many people as possible, without caring where the sales are coming from. But this tactic highly unadvised. On the other hand, a good practice is to take some time out to identify who your ideal customer is, and then, target a specific group of people who possess the similar traits, interests and buying behaviors as the ideal customer. Narrowing down on your target audience has several benefits, including:

Spending less on advertising to unlikely customers
Receiving positive response and engagement on the ad
Generating more sharing, referrals and customer-promotion
Increasing customer value as they come back again and again
Getting a good return on your investment

Also Read: Facebook Ad Targeting Strategies

Planning and Costing

Allotting a particular amount to advertising is not sufficient, you need to plan and strategize what percentage of this amount goes to which element of advertising. For instance, following are the common elements where the advertising cost is spent:

Creating and designing the ad copy
Designing landing pages
Researching & Planning
Managing the ad
Testing the ad
Analyzing ad metrics

Your costing areas might be different than these, depending on your ad objective. However, the key is to have a detailed plan of the elements and the costs before you begin. Get it down in a saved document and keep adjusting it as your plan modifies. Conversely, marketers who do not plan their budgets prior to advertising get surprised by the unexpected costs. They end up overspending, without realizing that they need to improve the strategy instead of spending more.

Automating Repetitive Tasks

While it is encouraged to carry out the marketing activities yourself, it can sometimes lead to falling in the trap of doing everything manually, even the monotonous and tedious tasks. And if you are low on your budget, you might not want to hire a receptionist to do these repetitive and boring tasks. However, a good approach is to go for automation. Many tasks that need to done regularly and in the same pattern can be done more effectively through a program. The advertising and marketing industries have introduced various tools to make your lives easier. If you are doubtful about using them, you can go for a free trial version that many companies offer. Investing in an automated tool will allow you to focus on the more important elements, such as coming up with better marketing strategies and improving upon on the existing ones.

Cutting Costs

As a business owner, your goal is to boost your sales and increase your profits. Every company desires to have a good income to maintain their operations without staying in the red. However, to actually acquire more profits and income, you need to maximize your ROI (Return on Investment). This means reducing the costs while, at the same time, increasing revenues. SEO (Search Engine Optimization) is a long-term yet highly effective way to increase your ROI over time. It involves applying some purposeful and useful SEO strategies when developing a website. These strategies will make your company more visible in search results on search engines, enabling you to attract more potential customers.

September 17, 2018

Talat Zubair In Facebook

How to Improve your Facebook Ad Campaigns for More Conversions?

Do you find yourself spending a lot of money on Facebook ads and still not getting the desired results? If yes, then you are not only one. We have come across many marketers who struggle to get more followers, conversions and leads through Facebook ads. While you can Buy Real Facebook Likes to acquire followers, the challenge is to get conversions. Undoubtedly, Facebook ads are an excellent way to generate qualified leads and guiding them to the final purchase, and yet not many people get a good number of conversions because they are not setting up their campaigns properly or making mistakes in certain areas. Nonetheless, here are some of the factors that can affect the results you get through the ads.

Choosing Target Audience

Your target audience is the number of people you can reach with your ad; hence, when selecting the audience, you need to be very careful who you target. The idea is to choose individuals who are most likely to convert with your offer; this could be your existing followers, customers who haven’t made a purchase since a long time, individuals who visited your website or general users not aware of your brand. While this may sound pretty simple, often marketers make the mistake of either choosing an audience that is too broad or too narrow. The success of the ad does not depend the number of people you are targeting, but rather on the demographics, interests and behaviors of the users you choose. When selecting a large number of individuals, ask yourself, will these many people be interested in your products or services. On the other hand, if you pick an audience that is too small, there is risk of your ad not being shown to relevant people. So how do you determine the correct size of your audience? They key is to keep a balance between the quality and size of the audience and the amount you are willing to spend on your ads.

Also Read: How To Create Landing Pages To Generate More Conversions?

Including Visuals

With more than 2.23 billion active monthly active users, Facebook is a platform where hundreds and millions of content pieces are shared every day. Your objective is to get your message seen among all that content. An effective way to make you ad stand out is to include high-quality visuals. If you are not focusing on the right creatives for the campaign, you might end up losing the money and not getting the ROI you want. When people stop scrolling through their feeds and look at your ad, the image is the first element they are going to pay attention to. If the creatives you use do not appeal to the target audience, you are likely to lose their attention and their valuable click. The results of the research have revealed that images hold precedence over text because they are noticed first and absorbed immediately. There are various types of Facebook ads that allow you to add images, including the carousel ads and slideshow ads that allow for multiple images, making your ads more attention grabbing and engaging and resulting in more clicks and higher conversion rates. Concludingly, images are a powerful and effective way to get your ads notices by a higher number of users.

Using Facebook Pixel

Facebook has an excellent data collection system that allows advertisers to gather audience insights and design their future campaigns with reference to that. The advertising platform uses a tool called Facebook Pixel that lets you learn more about your audiences, their behaviours and actions. This information will help you choose target audience more effectively in future campaigns. To activate the Pixel, you simply need to embed a small code on your website and you will be able to measure and collect data from the site, including the habits of the site visitors and how they engage with your brand. With this data, you can create and deliver more customized ads to these individuals, and you are likely to see more conversions.

September 15, 2018

Talat Zubair In Instagram

5 Types of Content to Share on Instagram

One of the best ways to attract more users and convert them into followers on Instagram is to share content that resonates with your potential customers. Also, you can Buy Real Instagram Followers followers to boost up the follower count. The visual nature of the platform makes it challenging for marketers to come up with the content they should share on Instagram. Whether you are a novice marketer on Instagram or an experienced Instagrammer, using a combination of the following five types of content you will be able to generate more engagement and a good return on investment.

Highlighting Brand Personality

The first time of content that you need to include in your content strategy for Instagram is the content that showcases your personality. As fans and followers are becoming more interested and curious to know about the faces behind the brand, we see a very little difference between personal and professional Instagram profiles in terms of content. Businesses can use this fact to their benefit to build a stronger connection with their audience. To make things simpler, we recommend business owners to share images an videos that allow people to know them better. Is the brand owner a coffee addict? Do they own an adorable dog? Where do they go for vacations? These are some of things your fans would like to know about you. Concludingly, your Instagram profile should make it clear that you run a business, while at the same time, letting followers know who you are and what do you like.

Also Read: 5 Ways To Capture Visually Stunning Images For Instagram

Introducing Brand Values

The next type of content is that highlights brand values, which means sharing about the things that you care about the most and how you run your business. This is the best way to show your followers that you are a real person and not just a business looking to sell their products. By using the platform to share the brand values, you give your audience a reason to follow your feed. You must be passionate about what you, it is important to share that passion with your audience.

Narrating Brand Story

Regardless of the industry you are working with, every brand has a story to tell and their fans love hearing it. The third type of content to include in your strategy is the one that narrates stories behind the brand. This is an effective way to stay top-of-mind, grow a devoted community of followers and build brand trust. You can share your failures and successes, challenging and motivating experiences and anything that led to the launching of the brand. Tell the audience why you are passionate about what you do. Some followers will find your story relatable, while others might form a connection with your brand. Once in a while, discuss about some memorable events from your brand’s journey. This will help you create compelling content that your audience will love, and will be able to understand your brand more deeply.

Sharing Valuable Content

Another equally effective strategy is to create content that offers advice around your expertise. Offering advice for free is a wonderful way to attract followers and build reciprocity with the audience. When users get something valuable from your profile, they are more likely to follow you and engage with your content, admiring your generosity. Since Instagram is a visual platform, go for infographics, graphical facts, how-to tutorial videos or clips showing how work is being done in your office. A nutritionist uses her Instagram to showcase her excellent food photography skills, while including nutritional advice in her captions. You may find tons of Instagram profiles sharing food images, but rarely any profile offers useful advice.

Promoting Products and Services

Last but highly significant comes the content that you share to promote you products and services. While highlighting brand personality, its values and story, it is crucial to talk about what you sell once in a while, as a reminder to people that you are running a business. In fact, social media experts recommend using the 80/20 rule when designing your content strategy, where 80% of the content should narrate your brand story, while the 20% can be promotional. For instance, a women’s media company perfectly balances between sharing educational and promotional content. If you see their Instagram feed, it does not bombard audience with promotions, but rather shares valuable information relevant to their industry.

September 14, 2018

Talat Zubair In

Best Platform for Social Selling

The trend of ecommerce stores has gained immense popularity in the last couple of years. Following this trend, many social media platforms have introduced social selling, which enables customers to shop for products with more convenience. Here are the top social selling platforms along with the list industries they are suitable for.

Facebook

With the largest userbase, Facebook is certainly the best platform for social selling. It is easy to build a brand identity and connect with followers. Also, you can Buy Real Facebook Likes to improve your userbase. What makes the social media network different from other marketing and advertising platforms is its outstanding features. One such feature is the Product Catalog, which links the inventory in your ecommerce store to the Facebook business page and enables direct selling. The online store and Facebook are connected, which means when purchases are made through the page, the inventory is automatically updated. Furthermore, the Product Catalog can also be linked to the Facebook ads, enabling you to reach the customers in a highly targeted way, which is very useful for remarketing. For instance, you can display a promotional ad targeting only the users who visited your website, browsed through the products, but did not make a purchase to remind them to complete the purchase. There are various other features that can make it a perfect social selling network for almost any industry. However, following industries have seen the greatest success with selling through Facebook.

Beauty products
Clothing & Apparel
Consumer packaged goods
Fitness companies
Gift products
Home furnishings

Also Read: A 3-Step Guide To Advertising On Social Media

Instagram

The first 100% visual and mobile platform has nearly 1 billion users; 80% of which use the app to browse through the products or make the purchase. In the late 2016, Instagram introduced shoppable posts that, like Facebook, allows you to connect with the product catalog. These posts can be identified due to the small shopping bag icon. When the users taps on a shoppable post, they’ll be shown the name of the product, along with its price. Double tapping will allow you to get more information. Since Facebook and Instagram have plenty of things in common, the industries that succeed selling on social media are same as Facebook. With that being said, there are certain industries that sell more “Instagram worthy” products and they are likely to see more success, such as retail apparel companies, cosmetic brands etc.

Pinterest

Although you will not find a lot of marketers on the network, it still has a lot of potential to be a social selling platform. Previously, users used to see products they wanted to purchase on Pinterest and then browsed the web to see where they can get them from. However, with their latest feature, Buyable Pins, user can see the product price and price in blue color shows that the item can be purchased. This has enabled for marketers to connect Pinterest with their ecommerce platforms. It can be linked to some popular platforms, including Magento, Shopify and BigCommerce. With Buyable Pins, the users can directly visit your company’s profile and shop for pins that are eligible for purchase. Pinterest may not be an ideal social selling platform for most industries, but it can prove to be a good choice for the following ones:

Arts and Crafts
Clothing
Food and Drink
Gardening or Landscaping
Health and Self-Improvement
Home Decor or Renovations
Makeup
Travel

Snapchat

Among all social media networks, Snapchat is the least salesy one. The ads on the network look less like ads and more like regular snaps. Since it is a video-based platform, designing and creating ideas can be a bit challenging, but it’s worth the promotion it gets you. Although you cannot sell within the Snapchat app, you can add links to the snaps that direct users to landing pages where they can make purchases, register for events, place orders etc. Selling on Snapchat is relatively new, but we have still seen a lot of industries making the most of it and getting good results. The most prominent of these industries include:

Events
Restaurants
Retail apparel stores
Tech gadgets
Travel companies

September 11, 2018

Talat Zubair In Facebook

How to Market on Facebook despite the Decline in Organic Reach?

Featuring a massive userbase of more than 2.3 billion active monthly users, Facebook produces one of the best ROIs for marketers. However, with the change in Facebook’s newsfeed algorithm that does not prioritize content from pages, brands are concerned about their organic reach on the platform. It has become more challenging for them to create brand awareness, drive sales, generate leads or acquire likes on their page. Also, you can Buy Real Facebook Likes to instantly get a lot of likes on your page. Nonetheless, here are some tips that will help you get a higher return on investment, despite the declining organic reach.

Incorporate Video Content

Video content drives higher engagement and more interactions from users on Facebook as compared to all other types of content. Videos are not only a perfect conversation starter, but can also keep the fans’ eyes glued to your page. You do not need some expensive equipment to record videos; just use your smartphone video recorder and you’ll be fine. Moreover, Facebook also recommends using the Facebook Live feature, through which you can create compelling real-time content for your audiences. Since Live videos produce notification that ping your fans and followers, this will make your videos stand out. Whether you are uploading a v-log or a how-to tutorial, Live videos are a powerful medium for brands to generate greater engagement. Yet another interesting tool is Facebook’s Boomerang app. Using this tool, brands can create loop-style videos in seconds. With so many exciting video features available on Facebook and the high-demand for visual content, every brand should try to incorporate video content in their strategy.

Also Read: Factors That Affect Facebook Organic Reach

Share Fewer Links

Naturally, Facebook puts more emphasis on its native content rather than shared links to other websites. Even though you will not disappear from the followers’ feeds if you share links, a better approach is to keep the feed fresh by posting various types of content. For instance, visual content on Facebook receives 87% more engagement. This is why we suggest that every post should be accompanied by some sort of visual, whether it is a .gif, an infographic or an eye-popping image.

Consider Facebook Groups

Since the decline in Facebook’s organic page reach, many marketers have turned towards Facebook groups. Some credible sources cited that with the new newsfeed algorithm, organic reach has become as low as 2%. The algorithm is designed to prioritize content from friends, family and groups, rather than pages and brands. A Facebook group is where fans and followers can have discussions with each other and with the brand. For marketers who are focused on educating communities and solving problems, Facebook Groups can be an excellent tool to start with, before creating a Facebook page.

Narrow Your Audience

What makes Facebook a better marketing platform than other social media networks is its ability to zero in on your audience. If you have a widespread audience, you can narrow it down by location, interests, gender, income etc. Facebook allows you to set these preferences for each post. Although this will narrow your reach, it will increase your engagement, displaying the posts only to the relevant and interested users.

Schedule your Content

Did you know that Facebook algorithm prioritizes posts that receive greater engagement? This is why it is essential to time your posts. To maximize your engagement, you should stick to a content calendar that is based on the best times to post on Facebook. The best times refer to the time slots when a majority of your audience is active. Whatever content you share in this time has higher chances of being seen and liked by more followers.

Invest in Ads

Although marketers should focus on improving their organic reach, the power of Facebook advertising cannot be neglected. Statistics reveal that 93% of the marketers say that Facebook ads produced a positive ROI. The platform’s specific targeting options combined with various creative options provide marketers freedom that no other advertising platform does. You can create video ads to instantly grab the attention of your followers, carousel ads to boast a low cost per click or choose from various other types of ads.

September 10, 2018

Talat Zubair In Instagram

Instagram Launches Exciting New Features

In the last few months, Instagram has launched some new exciting features. From IGTV and video chat to music and question stickers, the features are making business owners wonder how they can use them to their advantage? With these amazing new features, brands can increase their sales, promote their brand, generate more leads and traffic and boost their follower count. Speaking of which, you can also Buy Real Instagram Followers to increase follower count. Following are some of the most common new features, along with a few tips on using them for you business.

IGTV

This June, Instagram launched its very own video sharing and viewing platform, IGTV, which is available on Instagram as well as a standalone app. Unlike the typical YouTube video experience, IGTV only shows videos vertically. There is no need for any fancy camera equipment or a video editing software to record and share videos on the platform. This means that an IGTV video can be shot, edited and uploaded directly through your smartphone. The videos can be up to 10 minutes long for most accounts and about an hour long for verified accounts. This opens up a world of video opportunities for personal accounts as well as for business profiles. When it comes to using IGTV for you brand, you can think of it as an improved and more engaging version of Instagram Stories. The feature can be used to share some behind-the-scenes clips from an event, showcase how your products can be used, upload a recorded webinar or simply, introduce the audience to your working team and other faces behind the brand.

Also Read: 3 Lesser Known Instagram Features

Video Call

Instagram has always aimed to bring people closer together regardless of their locations, and with the same aim in mind, the network launched a group video chat feature in July 2018. With this feature, you can easily turn a DM into a live video call and talk with up to four friends at a time. However, only the people who are active in your Direct Instagram conversations can be contacted through the call. This means that if you want to video call someone, you will have to send them a DM first. While the feature is primarily aimed at bringing friends together and strengthening real-life relationships, it can also be used by brand to benefit their businesses. Instagram video call can help service-led businesses to communicate with their customers more effectively, such as life coaches who need to call and check in with their clients. In addition to this, the feature can also be used for providing customer service. A customer can video chat a member of the support team through Instagram.

Music Stickers

Yet another exciting feature launched this year on Instagram is the music sticker. It is available on Instagram Stories for both photos and videos. You can go through a thousands of music sticker tracks and choose the one that fits the mood of your post. Considering that Facebook recently partnered with some big record labels, the music stickers include tunes from famous artists, including Dua Lipa, Calvin Harris, Bruno Mars and Guns N’ Roses. At the moment, the music stickers are only available to Android and iOS users in certain countries, but we do expect the feature will be available to every user soon. We have already seen a few influencers who have used the feature and added music to their Stories, adding a more professional and cinematic feel to their short video clips. If you are company who have a music brand, then you can make use of the feature to teach piano lessons, tease an upcoming song or make the audience experience a musical theatre. Sharing your favorite music will highlight your brand’s personality and give your audience an insight on your music preferences and knowledges. As a result, you may find yourself approached by a lot of new users for music advice and inspiration.

Question Stickers

With the introduction of Question Stickers, Instagram Stories have become a lot more interactive and engaging, as the feature opens up a whole new world of conversations. Businesses can use Question Stickers to hold a live Q and A session with their followers and potential customers. For instance, you can ask about the services they want, which products are they most interested in or what would they like to know about your brand. The feature can be implemented easily into your marketing strategy and can help you engage more efficiently with your business community, while allowing you to build stronger relationships with the customers.

September 9, 2018

Talat Zubair In

Grow your Business with Social Media

Did you know that more than 80% of the small business owners are using social media to market their business? Hence, if you are an aspiring entrepreneur or a successful small-scale business owner, you need to harness the power of social media to grow your business. Here are some tips on how you can use social media networks to promote your company.

Strong Brand Recognition

Many marketers on social media only focus on creating a strong following. While it is essential to have a lot of people following you, a more significant objective is to build a solid brand identity and improve brand recognition and reputation. Once people are aware of your brand and how well-reputed your company is, followers will come naturally. Also, you can Buy Real Instagram Followers to instantly increase fanbase. Optimizing your social media profile to develop a strong brand identity will make it easier for potential clients and colleagues to find reasons to follow you and work with you. With your brand’s strong identity and online social media presence, your company is likely to rank in search results.

Also Read: How To Use Social Media To Create Brand Awareness?

Connecting with Clients

Considering how popular social media networks have become, a lot of companies have created accounts on various platforms. However, they only use these accounts to share about their brand, instead of connecting with the potential and existing customers. From Twitter to Instagram and Facebook to LinkedIn, you should make use of the features on these networks to get noticed by the potential clients. Try to boost your brand’s search engine ranking, so that people who are looking for your products can easily find you and get in touch with you. For instance, a luxury hotel account uses a Facebook to introduce their hotel, promote special offers and highlight their unique features, and on their Instagram account, you will find stunning photographs of their elegant rooms and plush spaces, gaining their account thousands of followers.

Partnering with Influencers

Internet is a big place with billions of users browsing through different websites and social media networks every day. With such a vast audience, your message is likely to get lost if you are sharing it alone. Hence, we suggest linking up with a local group or a few well-known and well-reputed influencers to promote your company. Ask big companies and groups to share your blog post on their profiles and offer to backlink to their content on your website or pages. This will increase your chances of getting noticed, thus, increasing brand’s online visibility.

Jump on Trending Topics

While it may sound opportunistic, jumping on and participating in trending topics is a great way to get your content seen by a broader audience. They key to making the most of the trending topics on a network is to make them work in favour of your brand. Stay relevant to the topic while sharing something that is relevant to your company or is highlighting your brand in some way. Ask yourself, how a certain topic can be related to your business and target audience? Find a subtle way to throw your brand into the mix. When you participate in a trending conversation, share the post on your profile as well so that your existing followers can see it too.

Use Search Engine Optimization

Although it is commonly believed that SEO tools are just to be used for websites, they are equally great for boosting your presence on social media platforms. Initially, you can improve your company’s SEO ranking by increasing follower count and sharing more links. Moreover, you can also increase the chances of your social media content getting listed higher on Google by including the most suitable and relevant keywords. Add these keywords to your page, articles, product descriptions, captions etc, so that Google knows what is your content about.

September 2018

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