The advancements in the technology over the past few years have given marketers and consumers a lot more choices in terms of buying and selling. The way we find, deliver and receive information has evolved, along with the way people shop for and purchase products. One of the new methods of promoting your business is through advertising on social media platforms. Facebook and Google both are the most powerful marketing networks, that can be used to advertise your business. Different marketers advertise for different reasons. While some are looking to boost their sales, others only want to create brand awareness or get more followers on their pages or social media accounts. Also, if you are looking to get more followers on Facebook, you can Buy Real Facebook Likes. Nonetheless, the ads work more or less the same way regardless of the platform. So, what makes one advertising network better than the other?
Founded in 1998, Google is a search engine that is used by more than 70% of the online users. It can get you thousands of best results relating to products, videos, local businesses, tips and a lot more in only fraction of seconds. Today, Google processes more than 40,000 search queries each second, 3 billion per day and about a trillion every year. It has shown this consistent growth since 2000, changing the advertising landscape. Google Ads, that were formerly known as Google AdWords, have become the world’s largest and most popular pay per click advertising platforms. This means that advertisers only have to pay when a user clicks on their ad. Google ads let businesses target users based on the search query, known as keywords, that they enter on the platform. The ads are primarily text-based and are aimed at displaying relevant promoted results to the users that can further help them in their search. In addition to this, Google not only shows the ads most relevant to the search query, but also, the relevant ads based on a user’s location. For instance, if a Canadian individual is looking for a mechanic, he will be not be displayed an ad about a mechanic in the US.
Once the ad campaigns are set up, your ad enters the bidding round with advertisers who have selected the same keywords. The ad that has the highest bid and features the most relevant content is displayed by Google. With Google ads, businesses can achieve more purchases by utilizing a lesser ad spend. This makes it a quite effective advertising platform in terms of ROI. If you are a new business and need to make a hard choice based on getting more sales, setting up a lead campaign on Google can provide you a better ROI and improved sales outcome. However, when it comes to Google ads, you need some experience. Since the platform aims to deliver the best results to its users, it emphasizes a lot on the quality and content of the ad. Hence, the content and quality become a more important factor than ad spend for Google rankings. To conclude, if you are a new business with a simple goal and decent budget, Google ads can be the best advertising option for you.
While we commonly refer Google ads as paid search, Facebook ads can be titled as paid social. Facebook as the social media giant can let customers connect with their friends, voice concerns about experiences and engage in topics they find interesting. Facebook advertising needs to be a part of business owners’ marketing plans because the social powerhouse has more than 2 billion monthly active users, and the number just keeps increasing. As far as advertising is concerned, last year, Facebook ads accounted for 25% of all online ad spend.
The platform provides excellent targeting options. It collects a lot of data from its users, including the pages they like, topics they engage in, their birth date, friends, current location, life events and so on. With this data bank, advertisers can target the very specific audience. This is one of the reasons why Facebook ads are extremely popular among small business owners, as they provide the ability to pinpoint target customers and only advertise to users who are most likely to purchase the product or service. Furthermore, not only Facebook offers you a deeper insight into your audiences’ social behaviors, but it also enables businesses to grow a social community around their brand. In fact, no other advertising platform has greater power than Facebook when it comes to creating communities and fan experiences around businesses.