Often marketers only focus on increasing their followers on Instagram Buy Real Instagram Followers. However, while growing a large and engaged following is beneficial for business, to get the most from your account, you need to get these followers from your profile to your website. Here are some tips on directing traffic from Instagram to your website.
Unlike LinkedIn, Instagram is not a business-focused network and unlike Facebook, it does not have any complex advertising options for businesses. This is why it is more difficult to generate leads through Instagram. Thanks to the Lead Offers that can make the task easier. To use a lead offer, you need a valuable piece of the content that users can only acquire when they subscribe to the email list. Next, you have to create a landing page where you share that piece of the content. Create an Instagram post that asks users to visit the landing page to access the content. Also, you can include a link to your landing page in the Instagram bio. In addition to this, a good idea is to use a shortened URL and add UTM parameters, as this will enable you to track the number of times your link is clicked in Google Analytics. Create focused lead offers that can deliver relevant content as well as increase your marketing efficiency, such as course, e-book or video. Don’t forget to outline the benefits of the offer in your Instagram post, otherwise the followers might see the link and ignore it.
Earlier this year, Instagram launched a new feature that has made it a lot easier for customers to buy their favourite products through the platform. Shoppable Posts provide new ways to followers to shop for products directly from Instagram posts. They make it easier for customers to purchase from their feeds, reducing the distance between the point of product discovery to the point of product purchase. Instagram’s Shoppable Posts provide an excellent unique opportunity for marketers to significantly increase their sales with only a small investment.
Customer prefer buying from the company they trust. Instagram Stories are a very effective type of content when it comes to make your brand appear trustworthy. Introduced two years earlier, in 2016, Instagram Stories provide the best way to humanize a brand by simply sharing images and videos that followers can enjoy. Even though these Stories only stay on the Instagram profile for 24 hours, unless you highlight them, they can leave a lasting impact on the viewers. Instagram Stories can be used to promote lead offers, providing something valuable that your audience wants from you. Stories were very powerful as they seem and feel authentic and personal to the viewers, which means they do not need to look professionally designed. Furthermore, by making use of the Instagram’s “swipe up” feature, you can allow users to swipe up your stories and get directed to a landing page or a specific product page. Include a relevant call-to-action to your story that convinces users to swipe up.
Obviously, customers love shopping for the products they like, but often, they also like shopping for products and services that other, influential people, like. That is the idea behind social proof; it is a psychological concept that marketers use to their benefit. Influencer is extremely popular these days, especially on Instagram. Basically, the marketer leverages the authority and audience of an influencer on the network to draw attention to their brand, products and services. You to get in touch with the influencers by messaging them on Instagram and asking to promote your products in exchange for a commission, flat fee, or free products from your brand. A major challenge in influencer marketing is to find relevant influencers in your niche, who have audience that would be interested in your products. You should look for influencers who actually love your brand and products, because you want the content they post to be authentic and sincere.