Facebook advertising in an excellent marketing strategy that has helped a lot of marketers to get exposure for their brands, increase their page likes, boost website traffic and generate leads and sales. Speaking of page likes, you can also Buy Real Facebook Likes for a lower price. However, while Facebook ads have benefited many marketers, there are advertisers do not get the desired results and lose their money. While setting up ads on Facebook is a game of trial and error, there are a few universal factors that can contribute to ad success.
One of the most important aspects of your Facebook is the audience you are targeting. It is crucial to ensure that you are choosing the right people to show your ad to, or you will end up wasting your money. A broader undefined audience will not be as receptive to your ad as a well-targeted one. This means that the more segmented your target audience is, the greater chances of success you will have in figuring out how people respond to your ad. Following are some of the ways of creating an audience on Facebook:
- Target Audience: this is the simplest form of targeting where you add demographic restrictions to the audience and choose people based on location, gender, age, interests, behaviors and life events. Once chosen a target audience, you can save and name the audience.
- Custom Audience: this allows advertisers to create and save an audience that includes their past customers or website visitors. For website visitors, you will need to install and embed a Facebook Pixel on your website.
- Lookalike Audience: based on your existing customers/followers, Facebook’s advertising platform finds people who display the similar characteristics, interests and buying behaviors. Creating and targeting a Lookalike Audience is a great way to expand your audience types.
In a single campaign, you can have various audiences targeted and budgets distributed for each variation. This is an excellent budget management technique if you want to serve the same to different audiences at a variable budget. Having variable audiences actually gives you more options on who to target, cutting down on ad fatigue for fans. Furthermore, Facebook also provides an Audience Overlap tool that will help you determine if the audiences have too much overlap in the ads. The tool can be accessed via Audiences Section in the Ads Manager. This is a very useful feature, especially if you are running multiples ads at a time and do not want the followers to get annoyed of seeing the ad over and over again.
A/B Split Testing
A/B split testing feature allows advertisers to test different campaigns and see what works best for them. This a great feature, especially for novice advertisers, as it prevents them from wasting money on ineffective campaigns. Facebook tests the ads based on creativity, audience targeted, delivery optimization and placement. When setting up an ad, you have the ability to set the budget, duration and schedule. In addition to this, if you are unsure about your audience targeting and placement, A/B split testing will help you decide and cut down on your future spending. Once the test is complete, you will receive an email from Facebook showing the results.
Since Facebook’s advertising platform is a visual-first platform, it is essential to include images and videos in your campaigns. Users usually notice the creative media first, before they have a look at the associated copy. Hence, use this to your advantage and work on improving your ad visuals. For single image ads, you have a choice to upload up to six images. These images are then test in A/B testing, where each visual becomes its own ad and you can see how each one is performing.