In the last few months, Instagram has launched some new exciting features. From IGTV and video chat to music and question stickers, the features are making business owners wonder how they can use them to their advantage? With these amazing new features, brands can increase their sales, promote their brand, generate more leads and traffic and boost their follower count. Speaking of which, you can also Buy Real Instagram Followers to increase follower count. Following are some of the most common new features, along with a few tips on using them for you business.
This June, Instagram launched its very own video sharing and viewing platform, IGTV, which is available on Instagram as well as a standalone app. Unlike the typical YouTube video experience, IGTV only shows videos vertically. There is no need for any fancy camera equipment or a video editing software to record and share videos on the platform. This means that an IGTV video can be shot, edited and uploaded directly through your smartphone. The videos can be up to 10 minutes long for most accounts and about an hour long for verified accounts. This opens up a world of video opportunities for personal accounts as well as for business profiles. When it comes to using IGTV for you brand, you can think of it as an improved and more engaging version of Instagram Stories. The feature can be used to share some behind-the-scenes clips from an event, showcase how your products can be used, upload a recorded webinar or simply, introduce the audience to your working team and other faces behind the brand.
Also Read: 3 Lesser Known Instagram Features
Instagram has always aimed to bring people closer together regardless of their locations, and with the same aim in mind, the network launched a group video chat feature in July 2018. With this feature, you can easily turn a DM into a live video call and talk with up to four friends at a time. However, only the people who are active in your Direct Instagram conversations can be contacted through the call. This means that if you want to video call someone, you will have to send them a DM first. While the feature is primarily aimed at bringing friends together and strengthening real-life relationships, it can also be used by brand to benefit their businesses. Instagram video call can help service-led businesses to communicate with their customers more effectively, such as life coaches who need to call and check in with their clients. In addition to this, the feature can also be used for providing customer service. A customer can video chat a member of the support team through Instagram.
Yet another exciting feature launched this year on Instagram is the music sticker. It is available on Instagram Stories for both photos and videos. You can go through a thousands of music sticker tracks and choose the one that fits the mood of your post. Considering that Facebook recently partnered with some big record labels, the music stickers include tunes from famous artists, including Dua Lipa, Calvin Harris, Bruno Mars and Guns N’ Roses. At the moment, the music stickers are only available to Android and iOS users in certain countries, but we do expect the feature will be available to every user soon. We have already seen a few influencers who have used the feature and added music to their Stories, adding a more professional and cinematic feel to their short video clips. If you are company who have a music brand, then you can make use of the feature to teach piano lessons, tease an upcoming song or make the audience experience a musical theatre. Sharing your favorite music will highlight your brand’s personality and give your audience an insight on your music preferences and knowledges. As a result, you may find yourself approached by a lot of new users for music advice and inspiration.
With the introduction of Question Stickers, Instagram Stories have become a lot more interactive and engaging, as the feature opens up a whole new world of conversations. Businesses can use Question Stickers to hold a live Q and A session with their followers and potential customers. For instance, you can ask about the services they want, which products are they most interested in or what would they like to know about your brand. The feature can be implemented easily into your marketing strategy and can help you engage more efficiently with your business community, while allowing you to build stronger relationships with the customers.