Featuring a massive userbase of more than 2.3 billion active monthly users, Facebook produces one of the best ROIs for marketers. However, with the change in Facebook’s newsfeed algorithm that does not prioritize content from pages, brands are concerned about their organic reach on the platform. It has become more challenging for them to create brand awareness, drive sales, generate leads or acquire likes on their page. Also, you can Buy Real Facebook Likes to instantly get a lot of likes on your page. Nonetheless, here are some tips that will help you get a higher return on investment, despite the declining organic reach.
Incorporate Video Content
Video content drives higher engagement and more interactions from users on Facebook as compared to all other types of content. Videos are not only a perfect conversation starter, but can also keep the fans’ eyes glued to your page. You do not need some expensive equipment to record videos; just use your smartphone video recorder and you’ll be fine. Moreover, Facebook also recommends using the Facebook Live feature, through which you can create compelling real-time content for your audiences. Since Live videos produce notification that ping your fans and followers, this will make your videos stand out. Whether you are uploading a v-log or a how-to tutorial, Live videos are a powerful medium for brands to generate greater engagement. Yet another interesting tool is Facebook’s Boomerang app. Using this tool, brands can create loop-style videos in seconds. With so many exciting video features available on Facebook and the high-demand for visual content, every brand should try to incorporate video content in their strategy.
Also Read: Factors That Affect Facebook Organic Reach
Share Fewer Links
Naturally, Facebook puts more emphasis on its native content rather than shared links to other websites. Even though you will not disappear from the followers’ feeds if you share links, a better approach is to keep the feed fresh by posting various types of content. For instance, visual content on Facebook receives 87% more engagement. This is why we suggest that every post should be accompanied by some sort of visual, whether it is a .gif, an infographic or an eye-popping image.
Consider Facebook Groups
Since the decline in Facebook’s organic page reach, many marketers have turned towards Facebook groups. Some credible sources cited that with the new newsfeed algorithm, organic reach has become as low as 2%. The algorithm is designed to prioritize content from friends, family and groups, rather than pages and brands. A Facebook group is where fans and followers can have discussions with each other and with the brand. For marketers who are focused on educating communities and solving problems, Facebook Groups can be an excellent tool to start with, before creating a Facebook page.
Narrow Your Audience
What makes Facebook a better marketing platform than other social media networks is its ability to zero in on your audience. If you have a widespread audience, you can narrow it down by location, interests, gender, income etc. Facebook allows you to set these preferences for each post. Although this will narrow your reach, it will increase your engagement, displaying the posts only to the relevant and interested users.
Schedule your Content
Did you know that Facebook algorithm prioritizes posts that receive greater engagement? This is why it is essential to time your posts. To maximize your engagement, you should stick to a content calendar that is based on the best times to post on Facebook. The best times refer to the time slots when a majority of your audience is active. Whatever content you share in this time has higher chances of being seen and liked by more followers.
Invest in Ads
Although marketers should focus on improving their organic reach, the power of Facebook advertising cannot be neglected. Statistics reveal that 93% of the marketers say that Facebook ads produced a positive ROI. The platform’s specific targeting options combined with various creative options provide marketers freedom that no other advertising platform does. You can create video ads to instantly grab the attention of your followers, carousel ads to boast a low cost per click or choose from various other types of ads.