Do you find yourself spending a lot of money on Facebook ads and still not getting the desired results? If yes, then you are not only one. We have come across many marketers who struggle to get more followers, conversions and leads through Facebook ads. While you can Buy Real Facebook Likes to acquire followers, the challenge is to get conversions. Undoubtedly, Facebook ads are an excellent way to generate qualified leads and guiding them to the final purchase, and yet not many people get a good number of conversions because they are not setting up their campaigns properly or making mistakes in certain areas. Nonetheless, here are some of the factors that can affect the results you get through the ads.
Choosing Target Audience
Your target audience is the number of people you can reach with your ad; hence, when selecting the audience, you need to be very careful who you target. The idea is to choose individuals who are most likely to convert with your offer; this could be your existing followers, customers who haven’t made a purchase since a long time, individuals who visited your website or general users not aware of your brand. While this may sound pretty simple, often marketers make the mistake of either choosing an audience that is too broad or too narrow. The success of the ad does not depend the number of people you are targeting, but rather on the demographics, interests and behaviors of the users you choose. When selecting a large number of individuals, ask yourself, will these many people be interested in your products or services. On the other hand, if you pick an audience that is too small, there is risk of your ad not being shown to relevant people. So how do you determine the correct size of your audience? They key is to keep a balance between the quality and size of the audience and the amount you are willing to spend on your ads.
With more than 2.23 billion active monthly active users, Facebook is a platform where hundreds and millions of content pieces are shared every day. Your objective is to get your message seen among all that content. An effective way to make you ad stand out is to include high-quality visuals. If you are not focusing on the right creatives for the campaign, you might end up losing the money and not getting the ROI you want. When people stop scrolling through their feeds and look at your ad, the image is the first element they are going to pay attention to. If the creatives you use do not appeal to the target audience, you are likely to lose their attention and their valuable click. The results of the research have revealed that images hold precedence over text because they are noticed first and absorbed immediately. There are various types of Facebook ads that allow you to add images, including the carousel ads and slideshow ads that allow for multiple images, making your ads more attention grabbing and engaging and resulting in more clicks and higher conversion rates. Concludingly, images are a powerful and effective way to get your ads notices by a higher number of users.
Using Facebook Pixel
Facebook has an excellent data collection system that allows advertisers to gather audience insights and design their future campaigns with reference to that. The advertising platform uses a tool called Facebook Pixel that lets you learn more about your audiences, their behaviours and actions. This information will help you choose target audience more effectively in future campaigns. To activate the Pixel, you simply need to embed a small code on your website and you will be able to measure and collect data from the site, including the habits of the site visitors and how they engage with your brand. With this data, you can create and deliver more customized ads to these individuals, and you are likely to see more conversions.