As of September 2018, Facebook is used by more 2.2 billion people from all over the world. The platform is becoming increasingly popular for personal as well as professional use. A number of businesses use Facebook to market their brand and products. Having an active page on Facebook can help legitimize your business, grow your customer base and generate more sales and revenue. As complicated as you it may seem, marketing your business on Facebook is extremely easy and simple. Here is how you can get started:

Build an Audience

Regardless of the type of business you own, you will surely find your potential customers. However, the challenge is to reach out to these prospects and get yourself noticed among a myriad of other businesses on Facebook. Initially, you will be required to put in some serious efforts to build an audience, a solid followership, after which your page will become more credible, reputable and thus, popular. An easier way is to Buy Real Facebook Likes, but if you do not have enough budget, you can start by inviting your friends and family to like the page. Share a variety of content and see which one receives the most engagement. Since every audience is different, you will need to experiment by sharing various types of post and get to know more about your target audience.

Choose Ad Objective

One of the reasons that make Facebook an effective marketing channel is its excellent advertising features. The platform provides a number of different options for ads depending on the objectives. Here is a list of ad objectives that you can choose on Facebook.

• Page likes: this lets you target users who are most likely to be interested in your business and convince them to like your page.
• Clicks on website: it allows you to share a link to specific webpages on the website.
• Website conversions: these ads direct visitors to a particular landing page to convert them.
• Page post engagement: this can help increase engagement (reactions, comments and shares) on your Facebook page posts.
• Video views: these ads are used to target people who are most likely to view your videos to drive more views.
• Offer Claims: it takes the audience to your store using a special offer.
• App installs: this encourages people to download your app on their phones.
• App engagement: it targets people who have already installed the app and reminds them to use the app.
• Event responses: this will help you get more exposure for your event and receive responses from the people you have invited.
• Premium ads: these ads guarantee a premium place for the ad and are usually used by larger businesses who have higher ad budgets. For instance, you can choose to get your displayed at the top of the newsfeed, on the right sidebar or on the logout page.

Also Read: A Guide To Creating Successful Facebook Ads

Test Different Options

What is the point of putting in efforts on advertising when you are not sure about the results of your efforts? It is crucial to keep track of your performance to see which of your strategies are working well and which ones need some tweaking. Facebook has excellent testing features that allow you to experiment with different elements. The elements that every advertiser should test include: the ad image, headline, call to action button, ad text and the main idea of the ad, that is, your value proposition. Another testing option lets advertisers test different target audiences and select the one that generates the best results. The different target audiences can be based on:

• Age
• Gender
• Location
• Interests
• Education level
• Relationship status
• Purchasing behaviors

In addition to this, you can also test the performance of your ad by choosing different placements for the ad, trying different ad types and creating different landing pages.

Among the various amazing advertising features on Facebook is their retargeting feature. Retargeting on Facebook is a powerful way to convert your website visitors into customers, subscribers or members. It will not only help increase your sales and generate revenue, but also help build a strong fanbase and increase your organic reach over time. Speaking of fanbase, if you are looking for ways to increase your likers on Facebook, you can Buy Real Facebook Likes.

Specific Webpage Visitors

Your website or blog consists of various web pages, each of which attracts different visitors. Then would you show the same generic ad to all the visitors? With Facebook retargeting you can segment your audiences based on the pages they visited on your website. This means users are shown specific ads that they are most likely to be interested in and compelled by. For instance, a blogger targets users based on the topics of the articles they have read. So, if a user reads an article on cars, they will be shown an ad to read more articles about cars. The same tactic can be used for website product pages and landing pages.

Also Read: 6 Ways To Convert Facebook Fans Into Customers

Interested in Learning More

The website visitors who are interested to know about your offering are more likely to convert than the visitors who simply browsed through your website and then left. This means that visitors who wanted to learn more are worth a higher bid and a higher budget allocation. You can segment the two audiences using Facebook’s custom audience feature.

Pricing Plan Inquirers

One of the most effective retargeting technique on Facebook is to create a custom audience of people who visited the pricing section of your website. It is possible that some of these users liked your product but found it expensive. You can segment these users and retarget them with customized ads, offering discount or announcing special deals. Also, there is a possibility that these users are in market and comparing prices of your products with others’. If you retarget them, they are very likely to become paying customers. Bid the highest price you can to make sure you reach all of these people.

Almost Signed up

Yet another way to make the most of a retargeting campaign is to choose the audience who almost signed up on your website but didn’t. These are the people who are very close to converting. There could be various reasons why users clicked on the Sign up button but did not create an account. With a retargeting campaign, you can push them towards creating the account, addressing the concerns and insecurities that didn’t let them sign up in the first place.

Time Segmentation

One of the most basic retargeting practices that is often ignored is time segmenting. While the other retargeting tactics are based on where they visited the website, this technique focuses on targeting people by when they visited your website. The idea is to spend more ad budget on the visitors who recently visited the website and less on the ones who last visited a while ago.

Excluded Users

Did you know that besides segmenting your visitors, you can also exclude irrelevant audiences? You can choose to eliminate certain users from your target audience, especially if they have a very low chance of converting. Not every visitor who visits your website will be interested in your offerings, which means you do not need to spend your budget targeting all website visitors. For instance, there is no reason to target people who visit your career page, you can exclude them, unless your ad is for a job offering. Moreover, you can also exclude people who spend less time on your website. Visitors who left the site after a few seconds are do not have a good chance of converting.

Lead ads on Facebook are mobile-friendly and budget-friendly ads that help advertisers to reach the relevant audience and receive more leads. Also, to reach a higher number of users, you can  Buy Real Facebook Likes. Nonetheless, here are some simple tips on setting up lead ads.

Provide Value

In order to obtain customers’ personal information, you need to offer them something valuable in return. Before you create an ad, consider your target audience and think about their needs and wants. The idea is to offer an achievable giveaway that is specific to your brand at a little cost and get the information you want from a relevant target audience. For instance, we have seen a number of lead ads that offer free content to users who enter their email information. This is especially great for people who are looking to increase their reach and expand their mailing list. On the other hand, there are bespoke service offering businesses that provide the audience with free consultation or quote. In addition to this, there are several other things that can offer to users who submit the form:

• Entry to a competition
• Registration for an event
• Early access to new products and services
• Newsletters
• Test drivers

Also Read: 4 Tips For Generating Leads Through Instagram

Keep it Short

Although lead ads can be used to collect information from the audience, you need to ensure that you are not asking for too much information, as this is time-consuming and can deter potential leads. The entire purpose of the form is to make the user experience easy and user-friendly. Hence, it is important to simply focus on the information that is necessary to meet the objectives. Even though Facebook provides a lot of fields to request for data, the best practice is to avoid asking more than you require.

Customized Questions

Facebook makes it pretty easy for marketers to set up lead generation campaigns by providing a large selection of default questions that they can include in their form. However, a better approach is to ask customized questions, keeping your business goals in mind. The platform allows you to add up to 15 customized questions, but we recommend only including a few questions at most.

Target Audience

All your advertising efforts and costs will not provide you effective results unless you choose a proper target audience. For generating conversions, the easiest option is to choose a Lookalike audience setting the criteria as your lead audience. To get started, upload a customer database of your old leads who engaged with your business, and then create an audience that is 1-2% lookalike of this database. However, if you do not want to target all of your leads, you have the option to create a lookalike audience of only purchasers. Another idea is to target users who have previously engaged with your brand.

Data Verification

To make sure that the information you have collected is valid and accurate, and prevent the chances of typos, you should add a page where users can verify the entered details. This is also effective in cases where an individual’s contact details have changed since they last entered them on Facebook. The feature can be added to the form by selecting “Higher Intent” when choosing the type of the form.

Thank You Page

An excellent way to encourage users to stay engaged with your business after submitting the form is to display an optimized Thank You page. On the page, include a headline that promotes your brand to increase brand awareness, along with a call to action button that can attract new leads. A few options for calls to action on Thank You pages include:

• Call business: encourage your prospects to call your brand to acquire more information
• Download an offer: make it possible for people to download something valuable, such as a coupon or white paper
• View website: direct users to your website.

Every successful marketer focuses on staying relevant and capturing their audiences’ attention. Hence, they use videos to deliver their content in the most interesting and engaging. We see the increasing trend of sharing video content on various social media networks, and Facebook is no different. Research shows that 45% users watch at least an hour or more of Facebook and YouTube videos in a week. Video content is an excellent strategy to generate engagement and acquire more likes. Also, you can Buy Real Facebook Likes to acquire likes. However, the challenge for Facebook marketers is that there are a several types formats with different specifications, requirements and dimensions. Nonetheless, here is our guide explaining the video formats on Facebook.

Shared Post Video

This is the most common type of video format on Facebook, which includes videos in the newsfeed shared by your friends or liked pages. Even though Facebook’s organic reach is on the decline, this is still a viable way to share video content. The format allows uploading a video in both, landscape and portrait, with recommended dimensions of 1280 x 720 and minimum width of 600 pixels. The aspect ratio for portrait and landscape is 9:16 and 16:9 respectively, however, the mobile renders videos to the aspect ratio of 2:3. Shared Post Videos allow uploading .MP4 and .MOV files with a maximum file size of 4GB. The recommended length is 120 minutes with maximum video frames of 30fps.

Also Read: Best For Video Marketing: Facebook Or YouTube?

360 Video

As the name suggests, the 360-degree video allows users to get a complete 360-view by scrolling with a cursor on Facebook website and by touching or turning the device on Facebook mobile app. Although the format appears organically in the newsfeeds, Facebook often prioritizes 360-videos in newsfeeds. The maximum dimensions for the video should be 4096 x 2048 with a maximum width of 600 pixels. You can upload a file of up to 1.75GB in .MP4 format, ensuring that the video length does not exceed 40 minutes with 60fps video max frames.

Desktop Newsfeed Link Video Ad

Considering that Facebook is used by over five million advertisers, it is essential to make sure that you have right specifications for the ads. The Desktop News Feed Link video ads appear in users’ newsfeeds as well as on the right column of the site and can be square or landscape with a recommended dimension of 1280 x 720. However, the right column video is smaller in size. While the aspect ratio for landscape is 16:9, square videos need to be 1:1.

Carousel Video Ads

These ads allow user to display multiple videos or images in a single ad copy, along with a link to a landing page. Carousel Video ads are becoming quite popular due to its unique scrolling feature that enables users to view more content without clicking on the link. In fact, a digital marketing research estimated that this ad type is ten times more effective as compared to standard ads on Facebook.

Collection Video Ads

These ads allow adding multiple images along with a main video in a single ad copy. Facebook collection ads are an excellent format for showcasing products having different colors or designs and a video that shows people using the product or service. The ad type is commonly used by retailers and clothing companies. Facebook recommends uploading videos with dimensions 1200 x 628 in landscape or square. The aspect ratio is 16:9 for landscape and 1:1 for square videos. Make sure your video files are less than 4GB in size and less than 120 minutes in length.

Slideshow Video Ad

This ad format caters to the needs of advertisers who want to reach audiences with slower internet connections. Unlike regular videos, slideshow videos consist of multiple images in an ad display. Advertisers can upload 3 to 10 photos or a video that will be transformed into a photo slideshow. Moreover, you can also upload a music file to play with the slideshow in these formats: .WAV, OGG, .FLAC, .MP4 or .MP3. The recommended dimensions for the video are 1200 x 720 in both, landscape and portrait format with an aspect ratio of 16:9 for landscape and 9:16 for portrait. The video should not exceed 120 minutes with maximum 30 video fps.