Gone are the days when social media was just used for connecting and engaging with friends and family. Today, it has opened up countless opportunities for businesses to market themselves and interact with their fans and customers. In fact, 92% of the marketers claim that social media is essential for their business, as it can drive leads, increase conversions and get a loyal followership. On a side note, you can also Buy Real Instagram Followers to improve followership. Although social media is an excellent and effective tool to increase conversions, the key is to know how to optimize your landing page strategically for more conversions.
Including a Clear CTA
Have you ever landed on a page with a form and a button that only said “continue” or “submit”? Did that make you feel completely impersonal? Did that make you doubtful about giving your information? Did it confuse you about what you are getting out of it? Your visitors experience the same thoughts when they see generic and vague call to actions. This means that if your CTA is not precise about what you want the user to do, you may end up have lower conversion rates. A clear CTA always outperforms a vague one, regardless of what you are offering. Use a CTA that tells the potential lead exactly what they will receive in exchange for the information they provide. Also, notice the language you are using on your landing page and make sure it is specific, clear and conveys the message entirely.
Asking the Right Questions
Suppose you have created a multi-step form, where the first step asks for number of employees, business name and monthly ad spend. Moving on to the next step, the prospect is asked for their name, phone and email. Do you notice what is wrong in the first step here? Asking the name of the business is seen as an invasive question; once you have the business name, you can easily look it up online and find out who works there. Although, a lot of people do not consider it a personal question, yet many users beg to differ. Go through the questions and fields in your form and make sure you are only asking qualitative questions that are not linked to a specific person or organization.
Improving the Headline
Did you know that the one of the first things that potential customers notice on your landing page is the headline? It is a crucial piece of information that needs to explain your unique value proposition. Emphasize on what makes your offer so special and different than what other brands are offering; why should customers pick you and not your competitors? Consider the following headlines:
- “Don’t miss any opportunities; capture it all”
- “Golden opportunity to avail 10% discount on all items”
Which one sounds more compelling and delivers the message clearly? While the first one sounds a little vague, the second one is clear and provides “10% discount” as a key selling point. Hence, make sure your headline and subheading provides more value and clarity to the prospects.
Adding Video Content
Although the objective is to keep the message straightforward and to the point, but often, that is not enough. You need some medium to grab the attention of your audience and make them interested in your offer. An excellent way to be get user’s attention while being concise is to add videos on your landing page. According to Social Science Research Network, 65% of the population are visual learners. In addition to this, more than 60% of consumers are more likely to purchase a product when they have watched a video about it. Hence, it makes sense why videos can help bring in more conversions. In fact, studies show that including a video on your landing page can increase the conversion rates by 80%. Also, web pages that include videos have more engagement. An average user’s visit to a text and image-based website lasts only 43 seconds, whereas their visit on web pages with video lasts 5 minutes and 50 seconds on average.