When it comes to using Instagram for business, you cannot ignore the significance of creating and optimizing a business profile. The business profile is like the heart of the Instagram marketing activity, hence, you should spare some time and work on it. It can be a source of driving traffic to your website, generating leads and sales and growing your followers’ community. Also, you can  Buy Real Instagram Followers to increase follower count. There are three essential profile components that you need to optimize.

Create a Bio that Grabs Attention

 

Often before making purchase from a brand, potential customer tend to look up the brand on social media. So, when they look at your Instagram profile, they should get a positive impression and a ‘WOW!’ experience. The last thing you want for the visitors to form a negative impression about your brand by looking at an unprofessional and incomplete bio. This is why we recommend taking some time out from your busy schedule to work on a creative and attractive bio that can make your brand look more approachable, presentable and reputable. Research shows that before profile users notice your content, they read your bio, and often when they do not find the bio appealing or relevant to them, they tend to skip over to another profile without even scrolling through the content. Moreover, you do not only want users to show interest in your content, but also to click on the link in the bio and visit your website. Ideally, an Instagram bio for a business profile should:

• Introduce your brand and highlight what makes you unique
• Be relevant to the interests and mindsets of your potential customers
• Use the brand voice and tone to build a stronger connection

 

Also Read: Branding Yourself On Instagram

Include Link to a Relevant Website

 

The reason you do not find any spammers on Instagram sharing hundreds of random links is because the platform does not allow including clickable links in the posts. However, it provides space in the bio where you can add a link. Adding your website’s link can help drive more targeted traffic to the site’s homepage or landing page right from the bio. If you do not have a website, you can add link to any other website, but make sure it is relevant to your business and not something spammy or clickbaity.

Upload a Professional Profile Picture

 

Considering that Instagram is entirely a visual platform, your profile picture plays a crucial role in leaving positive impact of your brand on potential customers. You cannot expect to gain attention from users if you mess up your profile picture. The picture needs to be relevant to the brand and should appeal to the audience. When profile visitors look at your display, they should get a clear understanding of who you are and what is your brand about. If you are confused, you can upload any of the following as your profile picture:

• Your company’s logo
• Your company’s logomark, which is a logo without words
• Your brand’s mascot

However, you are not limited to the above options. In fact, you should think out of the box and think about what represents your brand the best. We recommend using a picture that can help audience immediately recognize the brand.

Create a Multi-grid Collage

 

As a business marketer on Instagram, you should design a profile that makes a statement, and the best way to do this is to create a multi-grid collage, forming a comprehensible image. Often brands use this technique to share large images that do not look appealing when fit in a single image. In addition to this, when brands upload a series of undecipherable images, their followers get curios and visit the profiles to see the complete image.