As the largest social media network, Facebook is used by over 2.23 billion monthly active users. This is about three times the viewership of Snapchat. Hence, if you want your brand story to be seen by a wider audience and become a best-seller, then you need to create a page on Facebook. In fact, the platform has better targeting and performance tracking features. Creating a page on Facebook and sharing Stories is an excellent way to get more followers, conversions, leads and eventually sales, that can result in an improved ROI. Also, you can Buy Real Facebook Likes to increase brand followers.
When running Story ads on Facebook, it is crucial to analyze and figure out the impact they are having on which audiences. Once you determine the users who are viewing your content, you will know the type of people who are interested in your brand. Hence, Facebook can help you identify the users who are turning into your social tales. In addition to this, the platform also announced to introduce an “Archive” feature just like in Instagram. The new feature will allow Facebook pages to save their Stories on their profiles even when they have expired. This means that you can know more about how well your Stories are performing as well as re-share content to your feed.
Also Read: 5 Ways To Use Page Stories On Facebook
Since Facebook Stories appear right at the top of the app, they are one of the first things that people notice when they open the app. This makes Facebook Stories an excellent content format for grabbing viewers’ attention. In fact, the Stories section is also available when users scroll through their newsfeeds. If you are familiar and have dealt with an SEO strategy, you would know the significance of having your content front and center for engagement.
From Snapchat to Instagram to Facebook, Stories have become a trend that is only increasing in popularity. Every day, we see more and more users switching to the Stories format to connect with their followers in an organic and immediate way. There is no better way for brands to show their personality than through organic and raw snapshots. Considering that more than 150 million people use Stories on Facebook every day, if you are not using Stories to promote your brand, you are missing out on some great marketing opportunities.
Often users are hesitant to purchase from a company even though they like their products, just because they don’t trust the brand. However, Facebook Stories, with the genuine and authentic nature of their content, can cut through audience cynicism. They provide an organic way to connect with customers. You can use Stories to demonstrate your brand’s value proposition and unique factor. Show your audience what is happening behind the scenes or share an interview with one of the employees. You may not realize it, but your loyal customers are quite interested in knowing the people behind their favorite brand.
Facebook is considered the best social media marketing platform because of its extremely specific targeting features and detailed analytics. Hence, marketers can easily know which audiences are tuning into their Stories. Using this information, they can specifically target the most interested leads with Facebook Story Ads. When you analyze how well your Stories are performing, you can work on your targeting efforts and as a result, you will see your Stories generating better results.